Saturday Women'S Shoes Implement Diversification Strategy

Yesterday (January 12th),

The announcement is made to change the company name "Foshan shoe Limited by Share Ltd" on Saturday to "Saturday Limited by Share Ltd".

For the reasons for the renaming, the company said that the renaming is in line with the company's strategic objectives, and helps to extend the industry chain in the main industry.

According to the company's future development strategy, we will gradually create a diversified brand operation, online and offline resources integration of "her fashion ecosystem".

It is understood that at present, due to

In a sluggish market, some companies are looking for breakthroughs in the main business. For example, the acquisition of Hamleys, a British Toy dealer, has opened up a global brand strategy and diversified business development plan.

Implementing diversification strategy

At present, there are four major footwear brands on Saturday. As of June 30, 2015, there were 2220 brand stores on Saturday, including 1688 self operated stores and 532 distribution outlets.

Prior to the development of the footwear industry, two mergers and acquisitions funds were also set up on Saturday.

On Saturday, July 2015, it was established in cooperation with Guangzhou diamond Cci Capital Ltd and Beijing Junlian investment advisory partnership to set up an industry buyout fund to invest in emerging industries, including culture, sports and entertainment, and innovative consumer services.

In addition, on Saturday, July 2015, it announced the establishment of a wholly-owned subsidiary to establish a customer data analysis and analysis platform, and provide related management consulting services, and guide the company to continuously optimize product design, inventory management and store sales and marketing.

In fact, in recent years, the performance of Saturday has been on the decline.

In 2014, the operating income reached 1 billion 758 million yuan on Saturday, down 4.68% from the same period last year, and realized operating profit of 48 million 34 thousand and 600 yuan, a decrease of 0.39% over the same period last year.

In the first three quarters of 2015, the company achieved operating income of 1 billion 213 million yuan, a decrease of 3.47% over the same period last year, and a net profit of 19 million 820 thousand yuan, down 29.04% from the same period last year.

At the same time, the number of stores on Saturday is also decreasing.

In the first half of 2015, the total number of stores decreased by 107 compared with the end of 2014.

Women's footwear industry overall decline

Behind Saturday's pursuit of diversified development is the overall slide of women's footwear industry.

The decline in women's shoes brand is not just one Saturday, BELLE, Daphne and other brands also declined.

In the first half of fiscal year 2015/2016, BELLE's overall business revenue increased by 4.3% to 19 billion 359 million yuan compared with the previous fiscal year.

Among them, footwear business income fell 5% to 9 billion 836 million yuan over the same period.

In the first half of 2015, Daphne's turnover was HK $4 billion 374 million, a decrease of 13.9% over the same period last year.

In the weak growth situation, slowing down the expansion speed and adjusting the channel become the collective choice of shoe enterprises.

In the three quarter of 2015, Daphne closed 219 sales outlets, including 191 Direct stores and 28 franchisees.

In the first half of fiscal year 2015/2016, BELLE reduced its own retail outlets by 424 in the mainland.

However, despite the pressure of greater expansion, BELLE international does not believe that there is a risk of sharp contraction in shoe shops.

BELLE International said footwear is a non standardized, experiential fashion product category and will remain its share in mainstream physical channels.

At the same time,

Brand is still in a state of insufficient penetration in shopping mall channels, and there is still much room for expansion of shopping mall channels.

In addition, in the background of the overall decline of women's footwear industry, some brands have cast their sights on the outside of the industry chain.

For example, shortly before, it announced that it would buy 100 million of the British old toy chain Hamleys with cash in cash.

After the completion of the acquisition, Hamleys will bring the Chinese market.

According to the analysis of the industry, the acquisition of Hamleys by the company is mainly based on the hope of taking the pformation. In fact, in the recent years, the use of Hamleys's unique experiential consumption to cater for the new consumption trend has to deal with the structural adjustment pressure of the women's shoes industry.