The Three Venture Has Changed The Chinese Footwear Industry With Intelligence And Standardization.

　　 Three times, he realized the BAT standardization that is difficult to cut into the standardization of intelligence.

He started his business in the 90s of last century. After graduating from Beijing Foreign Studies University, he came to Guangdong alone. From the bottom of the salesman, he started ups and downs between traditional industries and technological innovation for decades.

He started his business three times, and went to Italy to specialise in shoe industry standardization technology. A shoe factory Vice president, but because of the future footwear standardization and intelligence obsession, he eventually started his own business, linking big data with intelligent products. footwear Successful integration, and the footwear industry to join the flexible customization of the business model to lay a solid foundation for industry technology, was discovered by Microsoft, and tradition. footwear industry The identity of the innovative spokesperson has reached the Microsoft global technology conference, and has become the standard maker and participant of China's footwear industry. It has witnessed the development of the whole shoe industry's intellectualization and standardization technology.

Who is he? Digging up the technical opportunities in the traditional footwear industry, changing the footwear industry with the Internet, solving the industry that BAT wanted to enter but failed.

He is the founder of Chi shoe technology, Chen Weidong.

　　 He changed China's footwear industry with intelligence and standardization.

Many people know NIKE, BELLE and ECCO. However, more people do not know that in Dongguan, there are countless shoe factories and related technology companies that have made obscure contributions.

Chi shoes technology is also one of the leading heroes of NINEWEST, ECCO and other top domestic and foreign footwear brands.

This is closely related to the background of China's largest foundries in the world. China produces nearly 15 billion pairs of shoes, ranking first in China. In China, nearly 10 billion pairs of shoes are sold around the world every year, and the number and amount of exported shoes account for 73% and 40% of the world's total.

It is undeniable that robots and automated production are the general trend.

However, the real Chinese footwear industry has long relied on traditional technology and technology, earning only a small profit in processing and becoming a world brand foundry.

It is difficult for the Chinese people to set up their own shoes making standards to promote the comfort and quality of their own brands to the whole world. In China, no one has ever collected large-scale standardized data from all over the world in order to promote the standardization of shoe last and the matching of standard shoe materials in the world, but lack of shoe automation transformation based on standardized datum data, only partial nodes can be optimized, and it is difficult to achieve the overall automation and efficiency improvement of the whole pipeline and different factories. In other words, China lacks standardized foot based big data and shoe standardization matching on the basis of standardized footwear data and shoe automation standardization. Shoes are born for feet. Without accumulation of human foot data, there is no standardized analysis and classification application of big data for feet.

The emergence of Chi standard technology has solved the key technologies of China's footwear industry.

In other words, with the participation of its participation in the standardization cooperation of more than ten top footwear brands in the world, the smart label has provided footwear standardization and rules and methods for the development of China's high-end footwear brand, and has also made the industrialization of the last mile non-standard mid sole material in shoe making with digital technology.

Originally, on the basis of the combination of wearable technology and 3D data, ibid has formed a R & D team composed of scientific and technological institutions, national footwear Standards Committee, industry experts, intellectual property advisors and other related links. At the same time, it combined with world-renowned design talents, and finally developed a series of intelligent shoes built on footwear standardization, which eventually promoted the transformation of footwear industry to standardization and intellectualization in China, and changed the shoe customization into assembly and matching, improving its production and development efficiency, adapting to its diversified and small batch needs and enhancing its efficiency.

While vigorously promoting innovation and technology to change the Chinese footwear industry, Chi has also learned from western experience, completed the layout of related patents in a large-scale and intensive manner, and became the first Chinese intelligent shoe manufacturer not only in the world with advanced technology but also with independent intellectual property rights. At present, the company has launched the patent application and protection of the United States and Europe, Southeast Asia (future footwear production base).

　　 Start your business three times without changing your mind.

More than ten years ago, by chance, Chen Weidong came into contact with the originator of footwear standardization -- PLASTAK, a shoe maker in Italy.

As the world's largest supplier of automated injection molding equipment, the standardized shoe material equipment technology and process in PLASTAK39 is not only the hero behind the standardization of CLARKS such as world class brand, but also the founder of standardization automation of footwear industry, especially the standardized solution for the key parts of footwear.

After his arrival in Italy, Chen Weidong used his foreign language advantages and international vision to introduce high-end, but difficult to popularize technology, domestically and make use of the advantages made in China. He used digitalization and local mold injection technology to automate the production of the midsole of the important parts of shoes, which saved 2/3 more than the traditional process. In the finished shoes production line, it was standardized because of its standardization, with a high last degree, without skilled workers adjusting by experience and skills.

"Because the footwear industry has the characteristics of flowing to countries and regions with low labor costs, we will cooperate with them in the future to solve the urgent needs of enterprises, and the demand for integrated packaging automation solutions.

Because of the rise of shoemaking industry in other parts of Asia, but lack of technological development and industrial chain matching, digitalization and standardization will also make China's mature craft and shoe materials easier to enter more international markets. At the same time, the global sales network can be used to export intellectual property standardization technology and domestically produced automatic bottom production equipment to new footwear areas such as Asia, Africa and South America, so that China's footwear industry can truly achieve globalization. Chen Weidong, the founder of the smart label, said that on the road to standardization of footwear, Chen Weidong has been on the road for thirteen years since he began to learn from PLASTAK and beyond to the intellectualization of footwear based on standardized technology.

The creation of Zhi Biao is Chen Weidong's third venture.

Twenty-six years ago, after graduating from the Russian Department of Beijing Foreign Studies University, Chen Weidong, who was naturally fond of fighting, did not obey the assignment. He came to Guangdong with a strong commercial atmosphere. He started his business from the bottom salesman of a foreign capital enterprise.

And because of his family background, he is especially obsessed with technology. In his view, "in the ups and downs of countless new technologies, technology related to human necessities is the most lasting and popular in the future."

How to graft technology in traditional industries? Chen Weidong has been thinking hard.

In 2004, a senior Iceland shoe shoe player in China made him find the direction of life -- the intellectualization of footwear based on standardized basis.

"I was very impressed by that conversation, and it made me feel that the Chinese footwear industry in the next ten years will be the same as other countries in the development process from manpower intensive to automation and intelligent development," Chen Weidong recalled.

Then Chen Weidong started his first venture.

In that year, he and Iceland people took off to Italy to learn the most advanced shoe sole automation technology in the world, and then set up China's first standardized midsole production line in Zhongshan, Guangdong.

However, the road to entrepreneurship is always full of accidents.

In November 6, 2008, when the Prime Minister of Iceland declared bankruptcy, Chen Weidong also suffered the biggest life in Waterloo. The exhaustion of partners in Iceland caused the company to choose to transfer, and he had to give up his start-up business.

However, stubborn Chen Weidong was unwilling to give up. He chose to start his business again.

In 2010, he worked with Huajian group, the largest female shoe manufacturer in China, to set up second Chinese standard technologies that are committed to the standardization of footwear. At the same time, he served as general manager and small shareholder. However, after a series of ups and downs on the road of entrepreneurship, Chen Weidong, a small shareholder, chose to leave again.

It was not until the third time that he founded Chi Chi technology and got the recognition of angel investors that Chen Weidong saw the light and hope.

　　 Carrying out standardization and intellectualization of footwear industry

It was obvious that Chen Weidong had prepared for the creation of Zhi Biao and the third venture.

In contrast to the status quo of China's traditional footwear industry, he is confident of the future of the footwear industry in terms of intelligence and standardization.

He told reporters, "although China is a big country of footwear production and consumption, so far, there are very few footwear enterprises that use standardized and automated production except for some sports shoes. The main reasons are:

* the lack of data representation of the widely representative foot type (last), and the lack of the establishment and application of footwear standards based on this large database.

* there is a lack of standardized materials, processes and hardware and software matching systems that are suitable for these standards. All this is the future development of Chi Chi technology.

Therefore, the third venture was more focused on the development of standardized and intelligent footwear. In the light of future network health technology and the development of wearable technology, and with the firm following team from the first venture, it founded its own company in 2014: Dongguan Zhi shoes technology limited company. We have begun to really realize our dream: to build high-tech companies that can help Chinese shoe standardization and intellectualization, enrich the use and production and sales mode of shoes with the thinking and high technology in the Internet age.

"We now have more than 30 patents and have obtained the National Certificate. The research and development of the world's leading power generation smart shoes has been completed, and our world foot standardized database has also been preliminarily formed. Now, some well-known shoe manufacturers have found our cooperation." Speaking of these, Chen Weidong is full of confidence. For smart shoes, he is determined to carry out the shoe industry's intelligence and standardization.

Let's once again bless the three consecutive entrepreneurs.