Jinjiang Should Raise The Infant Industry To The Height Of The Industrial Pformation And Upgrading Of The Whole Jinjiang

A group of data shows that in recent years, the domestic infant market has maintained a high growth rate of about 15% per year, and the market scale will reach two trillion yuan this year.

Compared with the traditional industries in Jinjiang, shoemaking,

Ceramics and other industries are facing the pressure of slower growth and pformation.

As an emerging industry in recent years, the baby industry has been developing rapidly in Jinjiang.

In terms of cluster effect, Jinjiang baby industry covers children's clothing.

In terms of industrial foundation, in the 80s of last century, Jinjiang was the world's toy purchasing center. Children's hygiene products were the main producing areas in the country. In terms of the brand effect of children, the brand of Heng an "Dier" diapers, Carrie "happy years", children's Carnival "hug bear" waist stool and so on.

"It can be said that Jinjiang has the foundation and strength to develop and expand the baby industry."

Deputy to the Jinjiang Municipal People's Congress

Xu Qinghai, chairman of Jiali children's Articles Co., Ltd.

While making use of the industrial chain to create manufacturing advantages, Xu Qinghai also suggested that toys, diapers, children's wear and children's shoes should be integrated into the vertical category involving the big baby industry. By creating the "Jinjiang baby industry innovation alliance", it will help Jinjiang baby enterprises to embrace development and integrate resources, so as to achieve industrial agglomeration and boost the overall development of small and medium enterprises.

Against this background, Xu Qinghai pointed out that Jinjiang should upgrade the baby industry to the height of Jinjiang's industrial pformation and upgrading, giving attention and development to help the baby industry chain form more scale.

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2015 the China footwear industry summit forum and the launching ceremony of China footwear online trading platform were successfully held, and were strongly supported by the Jinjiang Municipal People's government and the Jinjiang Municipal Bureau of Commerce.

With the theme of "innovator and era", the festival has set up a rich content of online and offline interactive content, closely integrated with shoe materials, shoe machine suppliers, middle stream manufacturers and downstream retailers.

More than 500 shoe manufacturers from Fujian, Zhejiang, Guangdong, Sichuan and Anhui Province have gathered together to explore the changes and innovations in the development of China's footwear industry.

At the opening ceremony, Ding Feng, vice mayor of Jinjiang Municipal People's government, and Lu Hua, chairman of the China Leather Association's shoe industry special committee, delivered a speech before introducing the current situation of shoemaking industry at three different levels in the world, China and Jinjiang.

Shoemaking industry is a traditional dominant industry in Jinjiang, which started earlier and developed faster. It has a number of leading enterprises including Anta, XTEP, noble bird, and 360 degrees. It has the leading innovation ability of the domestic footwear industry. In 2015, there were more than 3300 footwear enterprises in Jinjiang, and the number of people from the industry was 250 thousand, and the output value was 106 billion 600 million yuan.

But in recent years, problems such as insufficient innovation in traditional industries, low market demand and slow growth of enterprises have been gradually exposed.

In order to speed up the construction of production mode and consumption mode suitable for the Internet + era, the forum launched the launching ceremony of "China footwear online trading platform" in the same period, with a view to promoting the pformation and upgrading of enterprises from concept to format and market.

"This grand ceremony is a positive exploration of footwear industry in promoting the pformation and upgrading of the industry."

Ding Feng, vice mayor of Jinjiang, said in his speech.

It is reported that the 2015 China footwear industry organizing committee took three months to visit Jinjiang, Shishi, Nanan, Putian, Xiamen, Fuzhou, Wenzhou, Wenling, Lishui, Guangzhou, Dongguan, Dongguan and Dongguan and other shoe producing areas.

A large number of cases and data have been collected, summarizing many successful experiences and practices, which provide a lot of useful reference for the development of shoemaking industry.

On the basis of field visits, visits and surveys conducted by the organizing committee to the excellent enterprises in the major shoe-making areas of the country, the 2015 China footwear industry launched the industry innovation evaluation. By repeatedly comparing and selecting, demonstrating the comprehensive evaluation of the market share, online sales, media feedback, market activity and expert opinions, the voting results of the social sectors were included in the important indicators. The organizing committee finally evaluated the 13 Awards List and presented awards at the forum to recognize the 93 outstanding enterprises and individuals who made significant contributions to China's footwear industry in the past year.

The footwear industry experts and visiting business representatives, together with the shoe industry associations of the eight main shoe producing areas in five provinces of China, analyze the new technology, new mode and new trend of the shoe industry chain under the new economic format, introduce the typical cases of "intelligent supply chain", "big data business analysis" and "Internet + pformation and upgrading", discuss the practical experience of hot topics such as machine substitution, design fashion and smart wear, and carry out in-depth discussions and exchanges on topics such as regional characteristics, macro environment and pformation and upgrading of traditional industries, and share the fruits of innovation. At the same time, around the theme of "innovator creating the age", the grand ceremony calls for