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    Policies Urge Textile And Garment Industry To Continue To Develop

    2016/1/20 20:44:00 162

    PolicyTextile And Garment IndustryBrand Strategy

    About promotion

    Improvement trade

    A number of opinions on innovation and development, issued in January 18th, clearly put forward that we should continue to develop textile, clothing, footwear and other traditional labor-intensive processing trade industries, consolidate traditional advantages and support enterprises' pformation and upgrading.

    Analysts pointed out that at present, the economic environment at home and abroad is facing challenges and the form of industry management is not good enough. The next invention of "opinion" has confirmed the direction of the industry policy. Appropriate policy support will help to provide a more suitable environment for the pformation and upgrading of enterprises.

    For the innovation and development of processing trade, the "opinion" is proposed to extend the processing trade.

    industry chain

    We should enhance the status of processing trade in the global value chain; give full play to the demonstration and driving role of coastal areas, promote pformation and upgrading, improve quality and increase efficiency; support the inland border areas to undertake industrial gradient pfer, promote regional coordinated development; guide enterprises to carry out international capacity cooperation in an orderly manner, and coordinate two resources in two domestic and international markets.

    The opinions clearly pointed out that the traditional labor intensive processing trade industry, such as textiles, clothing, footwear, furniture, plastic products and toys, will continue to develop and consolidate its traditional advantages.

    Support enterprises to strengthen technological research and development and equipment pformation, enhance the technological content and added value of products, and enhance the core competitiveness of enterprises.

    In addition, the opinions put forward that the layout of processing trade overseas cooperation will be planned to guide the development of building materials, chemical industry, nonferrous metals, light industry, textile, food and other industries.

    Offshore cooperation

    In addition to industrial upgrading and "going out", brand building has also been specially proposed.

    "Opinions" pointed out that the promotion of processing trade enterprises from simple OEM (OEM) to the ODM (Design) and private brand (OBM) development.

    Support enterprises to create and buy brands, expand marketing channels, from passive orders to active marketing.

    Conform to the new opportunities brought by the development of the Internet, and achieve the rising value chain.

    Gao Yong, Deputy Secretary General of the China Textile Industry Federation, said recently that the Ministry of industry and commerce is formulating the three year plan of "three products", that is, increasing varieties, creating brands and improving quality. It is an important measure for the development of the consumer goods industry under the overall arrangement of supply side reform.

    Among them, the textile and garment industry has been increasing varieties and increasing quality for many years.

    At present, the biggest short board is brand.

    Under the promotion of the "three products" action plan, the varieties, quality and brand of textile and garment industry will make great progress.

    Analysts pointed out that processing trade is mainly based on simple processing and assembly, most of which are at the bottom of the added value of the industry, with low profit margins.

    The introduction of the "opinions" will help speed up the shift of coastal processing trade to inland border areas, support the pfer of industries in the inland border areas, and guide enterprises to conduct international production capacity in an orderly manner.


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