Textile Industry Needs To Face The Future And Meet Challenges.
In terms of textile exports, according to the latest statistics of the General Administration of Customs of China, in November 2015, the export volume of textiles and clothing was 21 billion 982 million US dollars, down 7.07%, down 9.70% from the same period last year.
Among them, exports of textiles (including textile yarns, fabrics and articles) amounted to US $8 billion 668 million, down 9.20% compared to the same period last year. Exports of garments (including garments and accessories) were US $13 billion 314 million, down 10.03% from the same period last year.
In 2015, the total export volume of textiles and clothing was 257 billion 28 million US dollars in 1-11 months, with a total decrease of 5.77%.
Clothing brand
How to get the favor of investors?
In August last year, women's idle clothing C2C trading platform empty fox announced the completion of the B round of $15 million financing, led by Kunlun world wide chairman Zhou Yahui and Sequoia Capital, source capital, capital surplus and capital investment.
The empty fox focused on serving 15-25 year old young women to meet the demand for the high frequency idle clothing of this group of people. The business mode is to charge 5% commission from each order, and use the special way of C2C business community to precipitate users.
At present, there are a large number of grass-roots people on the platform to protect users' high activity.
The data of empty fox show that the average daily usage of platform users is as high as 17 minutes, and 4 times a quarter, the monthly growth rate of orders exceeds 100%.
Zhou Yahui, chairman of Kunlun world wide average, believes that the 90 women who are targeted at the empty air fox have strong spending power and high acceptance of second-hand clothes. From the vertical market, the way of light start and heavy operation has achieved the rapid growth of users, which is comparable to the high stickiness of social software, which is the important reason for this decision to invest.
It is reported that in June last year, the empty fox completed the A round of financing 20 million yuan, led by Sequoia Capital, source capital, capital and investment.
Textile industry
Demand is still in difficult times.
In 2015, the total export volume of textiles and clothing was 257 billion 28 million US dollars in 1-11 months, with a total decrease of 5.77%.
As for the production and sale of gauze, the market of yarn and grey fabric sales continued to be weak in November.
Textile mills have more price promotions, sales increased by 0.6 percentage points compared with October, and sales of grey fabrics decreased by about 2.01 percentage points.
Yarn inventory for 17 days, an increase of 1.29 days from last month, grey cloth inventory 21.2 days, an increase of 0.5 days from last month.
At the end of the month, the end of the replenishment of textile enterprises is coming to an end. Because most enterprises are still short of confidence in the market outlook and remain relatively low disposable cotton stocks, about 70.49% of the surveyed enterprises will maintain their existing stock of raw materials in December.
In terms of inventory of domestic textile enterprises, in November, raw material market resources were relatively abundant, and the stock of textile enterprises increased.
The survey shows that textile enterprises in the month increased 29 thousand and 600 tons of cotton stocks in the same period last month.
Of the surveyed enterprises, 34% increased the stock of cotton in the warehouse, and 30% reduced the stock of cotton in the warehouse.
Merger
Transformation will continue
In 2015 1-9, the total retail sales of consumer goods grew by 10.4% year-on-year, down 1.5 percentage points from last year.
Terminal consumption is wandering at the bottom without obvious warming trend.
Since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized, and has steadily increased in a few months.
The 1-9 month year-on-year growth rate was 10.2%, which is similar to that of the same period last year. Although clothing consumption has not recovered, there have been signs of recovery in the subdivision area.
According to the Research Report of Shen Wan Hongyuan, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, men's wear and women's clothing.
At present, the sub industry turns to the men's clothing industry. It is expected that the men's wear industry will have a stronger performance in the bottom line in 2016. The women's underwear and baby industry are still at a relatively fast growth stage, and high-end men's and women's clothing is at a low level and needs to be revived.
There are two major trends in the development of industry companies.
First is channel integration, the channel is more flat, and the supply chain efficiency is improved.
Take Anta, Semir and other companies as an example, take the initiative to reduce the level of agents, grasp the operation of terminal data and channels, reduce the rate of increase in price, enhance the performance price ratio of products, and finally achieve the goal of expanding terminal sales.
Secondly, it is platform based, pforming from heavy assets to light assets, becoming a resource integrator rather than a producer, becoming a large platform connecting suppliers and distributors, and improving the utilization rate of resources, such as Hai Lan's home, Xinmin technology and so on.
Sports industry will be one of the main directions of industry pformation.
With the introduction of more market-oriented means in sports industry, it is estimated that by 2025, the total scale of sports industry will exceed 5 trillion yuan, and the sports industry will usher in ten years of gold.
At present, the production and sales of sporting goods, clothing, shoes and hats are slowing down. The sports service industry with high added value and high profit rate (upstream sports resources and medium stream media) has been in a state of depression for a long time.
Traditional sports clothing enterprises need to find a breakthrough and integrate the upstream resources into the industrial chain, which will be the trend of future development.
There are already many companies in the listed companies, such as the birds, etc.
- Related reading
- Fashion Bulletin | Adidas Launches "Toy Story 3" Children's Wear
- Analysis and research | Shenzhen Baoan Industry Upgrade &Nbsp; Build Garment Industry "Big Area".
- Brand trend | Li Ying Fang Launches 50 Parentage T-Shirts
- Fashion frontier | How Can Japanese Beauties Be Introduced To Storm Matches?
- Analysis and research | Clothing Wholesale Market Water Is Too Deep Series (2)
- Analysis and research | Clothing Wholesale Market Water Is Too Deep Series (1)
- Analysis and research | 亨達變“綠”一石激起千層浪(2)
- Brand trend | How Can Clothing Enterprises Display Their Brand Charisma?
- Analysis and research | The "Green" Stone Of Hengda Changed Thousands Of Waves (1)
- Analysis and research | 亨達變“綠”一石激起千層浪(1)
- Entity Store Is An Irreplaceable Mainstream Retail Channel.
- The Clothing Industry Does Not Look So Good.
- IKEA Is Really Coming To Wenzhou This Time.
- The Slow Recovery Of Global Economy Can Not Escape.
- The Central Bank Has Another Big Move, Stable Exchange Rate And Financial Management Direction Is Difficult.
- Bank Publicity Is For Sale In Order Not To Be Abandoned.
- China'S Stock Market Crash Triggered A "Hard Landing" Conjecture
- Ladies And Gentlemen From The Spring Festival
- Consumer Recognition Motivates People To Make Better Products.
- How Can I Dress To Reflect My Fashion Taste?