Textile And Garment Industry: We Must Make Achievements In A Bad Time.

For a long time, the status of the textile industry as a traditional pillar industry and important livelihood industry of our country will not change. The international competitive advantage based on the comparative cost level is being further transformed into the new international advantage of the industrial chain level. This reflects the new characteristics of the optimization of the structure and layout of China's textile industry, and plays a decisive role in the creation of supply and demand and market allocation of resources.

　　 Textile industry to crack true cross-border and fake crossover

　　 transboundary It can be said to be one of the popular keywords in recent years, and also an important means of transformation and upgrading of all industries. The textile industry is no exception, for example, the home textile of Luo Lai involves smart home, and the dream of home textiles goes into soft packing. All of these indicate that cross-border industry has penetrated into the textile industry, but some people have misunderstood the definition of Transboundary, and even mistakenly believe that upgrading is cross-border. So what is cross boundary and what is upgrading? Below, the Southern China City textile channel Xiaobian is for you to analyze one by one.

When many enterprises transform and upgrade, they think that upgrading is transformation, but this is the two concept. Upgrading is just some adjustment on the original basis, and transformation is cross boundary and cross to another area, which is very courageous. In fact, many enterprises have suffered a lot in transformation and upgrading, because they do not distinguish the difference between them very much, resulting in a lot of time and money wasted, making enterprises lose the best opportunity and go bankrupt.

The real crossover is not simply upgrading, but changing the original product form. For the textile industry, the most convincing thing should be from textile raw materials to textile products. After all, they have been engaged in the production of semi finished products or raw materials. The requirement of finished products relative to semi-finished products will be higher, because the finished products are directly oriented to the end consumers, and the enterprises that produce the finished products should not only ensure the quality of products meet the standards, but also understand the needs of the market, so as to produce products that meet the needs of the market. The raw materials enterprises only need to control the quality of products, and do not need to produce products for the needs of the consumer market.

In addition, many home textile enterprises enter into the soft binding industry. This is also a kind of cross boundary. Formerly, they only finished the finished products. As long as the quality of products was passed, they were concerned about the novelty of the products, whether the consumers liked them or not. Now many home textile enterprises are involved in soft clothing. Undoubtedly, it is also a very representative example of cross-border.

After saying the true crossover, now speaking of pseudo cross-border. What is pseudo cross boundary, that is, in the name of cross-border, and still engage in related industries. as Home textile enterprise To cooperate with animation enterprises to create some textile suitable for children, this is not called cross-border, it should be called cooperation. Obviously, this is just an upgrade of an enterprise for its own product, not involving product definition.

　　 2015 may not be the best era.

In 2015, Bosideng shut down and net profit was low. According to the annual report as of March 31, 2015, Bosideng's revenue in the last fiscal year was 6 billion 293 million yuan, down 23 .61% compared with the same period last year, and net profit dropped 81.01% to 132 million yuan. Meanwhile, the number of retail outlets dropped by up to 5053 year-on-year. As of September 31, 2015, the 2016 financial year report showed that net profit decreased by 48.29% compared to the same period, nor optimistic. As an old down garment enterprise, the king of category of feather and down has not gone smoothly in the process of transformation. Bosideng has introduced professional managers such as Cheng Weixiong, Daphne vice president, Daphne executive Liang Xuhui, but professional managers are not suited to Bosideng's family management.

It is difficult to merge the Changshu school and the foreign forces in Bosideng. There are also media reports that Bosideng's meeting usually begins with the respected General Gao and the respected general Mei, and has made great achievements under his leadership. Finally, he made sure that he had completed the task this year, and shouted high general confidence and Mei Zong's reassurance and so on. At the end of 2015, Bosideng and South Korean enterprises jointly launched the domestic uniforms market, which could be regarded as another horn of Bosteng transformation. For Bosideng, before transformation, it may be necessary to select managers who can control Bosideng team.

Also in transition anxiety, as well as BELLE, Lining and other well-known enterprises. Once a company is in a leading position in a subdivision field, it is bound to find new breakthroughs to pierce the inherent ceiling. The process of breaking the ceiling itself is a trial and error process. There is no ready mode to refer to. It requires the entrepreneurial spirit of adventure and innovation to lead. Similarly, only through transition anxiety can enterprises win a new round of growth.

The performance of Smith Barney is also not optimistic. According to the first three quarters earnings report released by the United States of America, the company's revenue in the first three quarters was 4 billion 328 million yuan, down 7.8% from the same period last year, and the net profit attributable to ordinary shareholders of listed companies was 177 million yuan, down 178.12% from the same period last year. In 2015, On the road of transformation, the United States went quite aggressively. From multi brand strategy to one city one store O2O experience shop, and then to the "fan" Internet tide platform, as well as the layout of intelligent manufacturing, every step of the US state seems to be walking on the drum of the industry development, but every step is not going smoothly.

On the root of it, in the leisure category, the United States and the United States are challenged by the fast fashion brands abroad. On the other hand, they are tired of dealing with the low-end market grabbing by local parity brands. The main business is facing severe challenges. At the same time, in recent years, a number of entrepreneurs and senior cadres have been lost, resulting in the distortion of tactics and the aggravation of the dealers' complaints. Objectively speaking, the United States does not lack the spirit of innovation, but it has lagged behind the initial stage of entrepreneurship in the field of doing business. It is a question for entrepreneurs to think about how to regain the wolf character of the start-up period for a large enterprise.

　　 textile industry The positioning will be adjusted.

Under the new positioning, there are three major relationships that need to be improved in order to achieve sustainable development. The first is the relationship between industry and society. If the industry wants to develop, we must first solve the relationship between industry and society. Textile industry is a pillar industry of the national economy, and is also an obvious industry with international competitive advantages. The pillar position of the industry in the national economy will not change for a long time.

Therefore, in the textile "13th Five-Year" plan, we put forward an industry positioning expression that has been adjusted in the past: the textile industry is a traditional pillar industry in China, an important livelihood industry and an industry that creates new advantages of internationalization. It is a combination of technology and fashion, clothing consumption and industrial use. It plays an important role in beautifying people's life, promoting related industries, stimulating domestic demand growth, building ecological civilization, enhancing cultural self-confidence and promoting social harmony.

In addition, the textile industry is an important livelihood industry, especially in the current urbanization process, the textile industry is also shouldering the task of absorbing a large number of rural labor transfer. The second is the relationship between industry and ecology. At present, environmental protection has risen to a national strategy, and the relevant industry standards are gradually improving, and the relevant policies are gradually becoming more and more pressure on the industry.

If the industry neglects the protection of the ecosystem and does not improve the relationship with the ecology, then the sustainable development will be impossible. The third is the relationship between industry and consumption. Textile and garment industry has already crossed the level of manufacturing products. Most of the products produced are facing the ultimate consumers, shouldering the responsibility of improving consumers' life and even leading the way of life.