How To Get Out Of Loneliness And Emptiness Is A Big Problem.

The department store has experienced the biggest closing shop in the past five years. On the other hand, the regional leaders of DAC and BBK launched the fitting rooms and cross border areas on the mobile terminal to play some new tricks.

For a long time, after the years of singing and singing, the traditional retail understated argument was noisy.

You do not see that consumers are also rich when buying mid - end products and are willing to spend money.

ZARA, H&M, UNIQLO, Muji and other fast fashion, closely follow the international fashion trend, the price is hundreds of dollars.

If in traditional department stores, the same cost can "start" is also only the domestic two or three line brand.

As a result, many medium-sized shopping malls in the city are completely "disarmed", and they have been rented out to "category killers" to set up flagship stores.

You do not see that consumers are also rich in buying popular goods and are willing to spend money.

Taobao, Tmall, Jingdong, vip.com...

The most crowded commodity categories of the major e-commerce websites are clothing, shoes, hats, cosmetics, small household appliances, digital products, home textiles and other general merchandise categories. After "double 11", there are "double 12" and "chopped hands".

"High-end outflow, online shopping closure, foreign reflux, local cross flow, multiple diversion."

Since the second half of this year, Xu Jiaping has repeatedly used the "five stream phenomenon" to summarize the predicament of traditional department stores.

"The Japanese like to use some new words to extract the social hot spots of the year. This year's popular term is" pop buying "- buying toilet covers, rice cookers, health care drugs, and even Chinese tourists go back to Japan to carry rice.

As the chief executive of one of Shanghai's largest commercial enterprises, Xu Jiaping was filled with emotion.

The same is true.

You can't see that Chinese consumers have money when they buy high-end goods, especially if they want to spend money.

Overseas tourism is becoming more and more convenient. The demand of high-end consumers for overseas brands is growing rapidly.

Today, China has become the second largest country of luxury consumption in the world. By 2025, China even hopes to surpass the United States and become the world's largest consumer of luxury goods.

Not long ago, Burberry joined the price reduction force in Hongkong, leaving 50 percent off of the "amazing discount".

Recently, there were reports from South Korean media that Chanel also made a discount in Korea, generally 30 percent off, the lowest 50 percent off.

After experiencing the recent 50 percent off baptism of Prada, MiuMiu and YSL in the mainland market, luxury goods are racing down the road.

"The black leather shoes with thick high heels are over 50 percent off 3500 yuan."

Leona, who works in a foreign trade company, has recently made a special trip to the Mixc because he heard that Prada had been playing 50 percent off.

While she was trying, she asked the salesperson with regret. "Is it a bit big, not my size?" the other salesman at MiuMiu was also very busy: "my friend circle just hung out a few bags and was robbed by the guests. There are several discount prices that are cheaper than foreign purchases."

Since the first half of the first half of last year, Gucci had a small test of 50 percent off, which led to a breakthrough in luxury goods.

Burberry used to be 30 percent off. The discount season in Hongkong was initially 40 percent off, and then dropped to 50 percent off.

Retail outlets in Hongkong say that this is the Burberry's biggest discount since the opening of the mainland's free travel visa in 2003.

Chanel's discount products in Korea include the last season's shoes and handbags, usually 30 percent off, and VIP guests can reach a minimum of 50 percent off.

According to the consistent method, Chanel did not directly express discounts, but instead used the new label instead of the old one, which is called "price adjustment".

However, according to the Qianjiang Evening News reporter, Chanel has been offering a discount for off season products during the season, with more clothes and shoes.

In general, 30 percent off or more, 50 percent off in Korea.

Even in the buyer's shop, the discount is also increasing. For example, Hangzhou Tower's Shine, YSL, Comme des Garson and so on, there are 2 folded 10 percent off or 5 pieces of 20 percent off discount activities, the lowest 52% off, far exceeding the same period last year.

It is difficult for the old ones to reduce the price of the old ones.

"China will be the cheapest country to buy luxury goods in the future, and the big players are stepping up their efforts to adjust the global pricing system and actively prepare for a global network."

Zhou Ting, President of the Institute of wealth and quality, said that the gradual reduction of prices is a process that the industry will experience in China.

With the shrinking passenger flow, the profit and loss balance of the department stores will soon be broken down under the high cost of commercial real estate and the extensive traditional mode of operation cost.

Traditional department stores do not shape their data soul. They can only sit slowly and enjoy the last sunset glory of layoffs, bankruptcies and reorganizations.

If changes are made, traditional department stores still have high quality real assets and the most valuable visitors to stores.

But we must combine the most advanced thinking and business models, make full use of the mobile Internet and data tools, and experience the nirvana of other industries, so that we can be reborn.

But the time for traditional department stores is up to 2-3 years.

The glorious good days are over, To be or not to be, you got no choice.

Xing Kechun: founder of science and technology, director of pharmaceutical electronics seven Yue Kang.

In multinational enterprises, we have talked about laughter, and have been in the traditional retail business.

Now, as an entrepreneur, he is thinking and changing the future of traditional retailer.

In the retail triangle of "people's freight yard", with the change of mobile Internet to traditional commerce, the traditional "field" will be faced with a fatal disaster, or the sunset will be comfortably dead, or scratch the nirvana and pform to survive.

In essence, the product of department stores is "field", which is to sell physical space, unify the cash register, and charge the merchants as the gross profit.

The whole department stores do not own branding and single products. In other words, the traditional department stores do not enter the SKU level.