How Should The Department Store Industry Go In 2016?

Facing the considerable market prospect, clothing brand enterprises are accelerating the layout of children's clothing industry. Most of the leading brands in the existing industry are in the benign development stage of extension and expansion of endogenous growth.

How will the retail industry change in 2016?

When the electricity supplier is rising, the feedback from foreign and domestic entities shows a completely different state. The top ten of the US electricity supplier list is traditional enterprises, while the domestic ones are newly rising Ali, Jingdong and so on.

Wang Junzhou, President of Gome, revealed that in 2015, Gome realized the pressure of sales growth, but he thought, "the Internet is only a factor. The most important thing is that we have not paid attention to the changes in the sales environment."

Under the baptism of the Internet, the new consumer groups are rising, and the more competitive a industry is, the more critical it is to change and shuffle. How will the retail industry change in 2016?

In July of 2015, the third party research institutions made statistics on 101 listed retail chain enterprises in the country. In the 57 brands, shopping centers and supermarket brands, the overall growth rate was only about 1.6%. 35 of them fell in revenue, accounting for 61.4%, 6 fell more than 15%, 22 revenue increased, but most of the increase was not high.

The total profit of 57 department stores and shopping centers decreased by 1.85%, the profit margin dropped by 0.23%, and the net interest rate of 52.6% brands (30) fell; 40% of the brand's net interest rate was below 3%.

There are many reasons for the continued downturn in domestic retailing. There are basically two generalizations: one external reason is the electricity supplier, which has not only opened up a new channel in the past few years, but also reconstructed consumer spending habits.

The other is internal reason. Domestic retailing has been in the stage of extensive development in the past, and now it is exploring the essence of returning to retail.

In the retail forum, Decathlon from France tells their development path: Decathlon, founded in 1976, first searched online for thousands of square meters of supermarkets, and found brands like Ji'an. After ten years, Decathlon began to undertake global sourcing, directly from factories to stores, reducing channel wastage and obtaining relatively low prices; in 1996, Decathlon developed its own brand and made mass innovation, and every product line not only had R & D personnel, but also had many profit forecasts and cost budgets, and the products of popular innovation were similar to doing tents that could be maintained in five seconds.

The head of a store from home uses the "shop assistant" and "real estate agent" to describe the development path of domestic retail: the first is to serve the admission brand business, the later retail industry evolves to the landlord, receives the rent, management fees, and so on, and becomes a "renter" mode.

From this introspective description, we can see that domestic department stores (except supermarket chains) have seldom participated in the substantive work of Retailing: such as category control, cost control, supply chain building, and the way to earn money is the renter mode, which makes it difficult to form retail competitiveness.

In 2015 1-9, the total retail sales of consumer goods grew by 10.4% year-on-year, down 1.5 percentage points from last year.

Terminal consumption is wandering at the bottom without obvious warming trend.

Since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized, and has steadily increased in a few months.

The 1-9 month year-on-year growth rate was 10.2%, which is similar to that of the same period last year. Although clothing consumption has not recovered, there have been signs of recovery in the subdivision area.

According to the Research Report of Shen Wan Hongyuan, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, men's wear and women's clothing.

At present, the sub industry turns to the men's clothing industry. It is expected that the men's wear industry will have a stronger performance in the bottom line in 2016. The women's underwear and baby industry are still at a relatively fast growth stage, and high-end men's and women's clothing is at a low level and needs to be revived.

There are two major trends in the development of industry companies.

First is channel integration, the channel is more flat, and the supply chain efficiency is improved.

Take Anta, Semir and other companies as an example, take the initiative to reduce the level of agents, grasp the operation of terminal data and channels, reduce the rate of increase in price, enhance the performance price ratio of products, and finally achieve the goal of expanding terminal sales.

Secondly, it is platform based, pforming from heavy assets to light assets, becoming a resource integrator rather than a producer, becoming a large platform connecting suppliers and distributors, and improving the utilization rate of resources, such as Hai Lan's home, Xinmin technology and so on.

The "she economy" around the huge consumption market of women is another hot spot of pformation.

According to statistics, the number of female consumer groups in China has reached 480 million, and this group of consumers has more income and more opportunities.

"Her economy" related consumer industries involve a wide range, and the market capacity is at least 5 trillion yuan, which is expected to become a draught for the continuous growth of the consumer industry in the future.

As the main force of the consumer market, the female group shows higher consumption expenditure elasticity and purchase enthusiasm in the rising stage of disposable income and social status.

In terms of industry, the growth and investment opportunities of clothing, underwear, cosmetics, medical beauty, tourism, jewelry and other markets in women's optional consumer goods are higher than that of essential consumer goods, and will become one of the main growth drivers of the optional consumer industry.

In terms of textile exports, according to the latest statistics of the General Administration of Customs of China, in November 2015, the export volume of textiles and clothing was 21 billion 982 million US dollars, down 7.07%, down 9.70% from the same period last year.

Among them, exports of textiles (including textile yarns, fabrics and articles) amounted to US $8 billion 668 million, down 9.20% compared to the same period last year. Exports of garments (including garments and accessories) were US $13 billion 314 million, down 10.03% from the same period last year.

In 2015, the total export volume of textiles and clothing was 257 billion 28 million US dollars in 1-11 months, with a total decrease of 5.77%.

Gauze production and sales, November, yarn, grey cloth

Continuation of the weak trend.

Textile mills have more price promotions, sales increased by 0.6 percentage points compared with October, and sales of grey fabrics decreased by about 2.01 percentage points.

Yarn inventory for 17 days, an increase of 1.29 days from last month, grey cloth inventory 21.2 days, an increase of 0.5 days from last month.

At the end of the month, the end of the replenishment of textile enterprises is coming to an end. Because most enterprises are still short of confidence in the market outlook and remain relatively low disposable cotton stocks, about 70.49% of the surveyed enterprises will maintain their existing stock of raw materials in December.

In terms of inventory of domestic textile enterprises, in November, raw material market resources were relatively abundant, and the stock of textile enterprises increased.

The survey shows that textile enterprises in the month increased 29 thousand and 600 tons of cotton stocks in the same period last month.

Of the surveyed enterprises, 34% increased the stock of cotton in the warehouse, and 30% reduced the stock of cotton in the warehouse.