The Competition Of Synthetic Leather Market Is Increasingly Fierce, And Backward Production Capacity Is Gradually Eliminated.

It is reported that since January this year, dozens of organizations have concentrated research on synthetic leather industry. Under the pressure of environmental protection, industrial upgrading is accelerating, ecotype and microfiber.

And other high-end products will replace ordinary PVC synthetic leather.

According to the integrated plan of Wenzhou, the production line of Wenzhou Longwan district and economic and Technological Development Zone was reduced by more than 50% by the end of December last year.

Since the production capacity of synthetic leather in Wenzhou accounts for 50% of the country's total production, the supply and demand of the industry will gradually improve with the promotion of related enterprises' rectification.

In recent years, under the pressure of environmental governance policy, synthetic leather enterprises whose environmental protection is not up to standard are being gradually shut down.

At the same time, with the development of new materials and new technology, the market competition of synthetic leather is becoming increasingly fierce, and backward production capacity has been gradually eliminated. Artificial leather, represented by microfiber leather, has the advantages of environmental protection, performance and price, and is expected to become the development direction of synthetic innovation.

Public information shows that the production capacity of synthetic leather in Longwan District of Wenzhou province accounts for nearly 80% of Wenzhou's total, with 84 enterprises in the region and 311 production lines.

At present, 51.4% of the synthetic leather enterprise production lines in Longwan district have been shut down, and the synthetic leather enterprises have completely withdrawn from the core area of the hi tech park, the Party school's periphery and the administrative center.

In addition, the elimination of backward production capacity of synthetic leather in key areas such as Fujian is progressing smoothly, helping to improve market supply and demand and enhance industry concentration.

From the perspective of downstream demand, synthetic leather is mainly used.

Furniture, bags and

And so on.

The products can be divided into three main categories: one is PVC leather and the other is PU leather; the other is the middle grade PU leather technology (including eco functional PU leather and high physical properties PU leather), and three is ultra-fine fiber PU leather.

With the rectification of environmental protection, the low-end PVC leather has withdrawn from the market, and the high-end microfiber leather has a larger development space in the field of replacing dermis.

At present, the market scale of microfiber is only about 50 billion yuan, which has huge room for improvement compared with the ordinary PU leather and leather 100 billion market.

In addition, PU and other synthetic leather upstream raw materials are mainly polyurethane, which belongs to crude oil processing products, and has high correlation with oil prices.

International oil prices continue to fall as the US shale oil output rises and OPEC organizations do not reduce production. The latest offer is close to $30 a barrel.

The downturn in oil prices will help reduce the cost of synthetic leather materials.

With the accelerated elimination of backward production capacity and the penetration of high-end products such as microfiber leather, the market concentration of synthetic leather will be further improved. Leading enterprises with technological and market advantages will gain more market orders.

On the company side, Hua Nai women's shoes super microfiber is the leader of domestic microfiber synthetic leather, its market share is 25%, and the follow-up plan will be raised to 50%.

The company now has a capacity of 36 million meters, and plans to raise 1 billion 500 million yuan to expand its production capacity of 37 million 500 thousand meters.

The company has sold more than 1 million meters in the automotive field, and plans to grow by more than 100% this year. At present, the stable domestic automobile brand accounts for 90%, and the joint venture brand has already passed the certification, waiting for trial run, and then starts the next batch production.

In addition, the company's capacity to add 1800 million meters of new Superfiber base will be put into operation this year, which will provide a new growth point for the growth of performance.

Amway is an ecological functional synthetic leather leader, mainly used in footwear, sofa furniture and other fields. The company is an international brand supplier and has a high reputation in the football market.

At present, the annual production capacity of the company is 66 million 500 thousand meters. After the over raising projects are put into operation one after another, the production capacity will be increased by 22 million meters / year by the end of this year.