Europe'S Warm Businessmen Are Pforming The Trend Of Cross-Border Electricity Providers.

The 37 express made by Wen Shang Liu Ruojin set up flagship store in Paris, which integrates logistics, display and sales.

In the annual drama "Wenzhou two family" that CCTV has just concluded, the two generation of Huang Xiaowei and Hou Xiaofan, who studied in France, helped the pformation of their parents through cross-border electricity providers.

In fact, there are indeed a group of Wenzhou businessmen who are well-known for wholesale and retail business in Europe. They also aim at the new outlet of cross-border electricity providers: Liu Ruojin and Huang Xiaojie set up Sino French logistics, and display and sell them together; Huang Xueming and Lu Xiao Feng introduced the big European brands to the domestic electricity supplier; Shen Ping opened the European direct shopping entity to promote experience and service for the online platform.

Zhang Yili, a professor at the Business School of Wenzhou University, believes that the pition from traditional trade to cross-border electricity supplier is a natural thing to do.

"Wen Shang's understanding of the relationship between supply and demand at home and abroad and the mastery of supply and supply chain are great advantages."

Zhang Yili believes that these are not the domestic electricity supplier platform, and Wenshang whether it is self built platform, or docking domestic platform, can become a bridge connecting the domestic and foreign, is also the key to the success of cross-border electric business.

"The 30 years of Wenzhou people's development in Europe started from scratch.

It was first imported from China and then sold to Europe at the best price.

Today, the consumption market in Europe is becoming more and more depressed. The traditional trade market is hard to expand, and the direction should be changed. "

Liu Ruojin, chairman of the European Council of Chinese businessmen and chairman of 37VIP Chinese business company, told reporters that he was building his own cross-border e-commerce platform.

In fact, as early as 2005, Liu Ruojin began to test water e-commerce and build a retail e-commerce platform.

The clothing brand of Max Co Dean, founded in France, has more than 60 chain stores in the whole law, and can attract nearly 800 thousand customers every year after formally starting online sale in 2009.

With European retail and Internet dual channels and experience, Liu Ruojin began a new attempt in cross-border e-commerce.

He also founded the 37VIP cross-border e-commerce network and opened up the 37 fast track of China EU logistics channels. With these two pivots, the first tier agency relationship with more than 70 European brands was established, and more than 200 were negotiating cooperation.

"Most of the domestic platforms like Ali and Jingdong are in favor of the famous European brands. 37VIP looks at small and medium-sized enterprises in Europe."

Liu Ruojin said that with the experience of living in Europe for many years, the familiarity of real "European manufacturing" is not comparable to any household appliance manufacturer in the country.

As Chinese consumers increasingly pursue quality, quality and personality, the way to differentiate products is in Europe.

It has more advantages.

Liu Ruojin's nephew, Huang Xiaojie, vice president of the French import chamber of Commerce, has been putting the packaging of local Chinese businessmen on the electricity supplier platform. Now, in his view, it is the general trend to change the traditional trade from China to Europe to import European products to China. Now it is also the best time for many European goods to enter the country through cross-border way.

Liu Ruojin and Huang Xiaojie set up dozens of 37 express delivery points in France and Italy, opened flagship stores in Paris and Milan, and presented the two platforms of 37VIP and 37 express as entity stores, creating a O2O community integrating logistics, display and sales.

"No matter platform or sales and logistics bundled shop, the new concept will not work. Actually, it is not fully assured, but it must be tried."

Liu Ruojin told reporters that the future competition of cross border e-commerce will become more intense. Whether we can take a place in Europe for many years depends on dares to innovate.

At the Jingdong investment promotion conference hosted by F2C e-solution not long ago, the only successful Chinese business enterprise in many French local enterprises is the ELITE brand represented by the honorary president of the FA China Industrial and Commercial Federation and Wenshang Huang Xueming.

Huang Xueming said that he also had the European agency of the French fashion brand ELLE's handbag. If ELITE tried to succeed through the cross border Jingdong global purchase platform, then the CARO brand he founded and the many European fashion brands of its agents would also enter into the vision of more domestic consumers in the way of docking the domestic platform.

Like Huang Xueming, he chose to "attack by force" and Lu Xiaofeng, Secretary General of the Wenzhou chamber of Commerce in France.

The French centenary brand Pourchet, which he bought, has already sold far more than vip.com expects.

"Ten years ago, we tried the sales model of French luxury flash purchase website VP (Vente-privee), which was very good at that time."

Lu Xiaofeng told reporters that at that time, many people in the wenwenshang had wanted to copy the VP mode. After that, Wenshang Hong Xiaobo returned home and founded vip.com with Shen Ya, a Wenzhou native, who made the legend of the electricity supplier today.

This source also allows Lu Xiaofeng to consider the involvement of cross-border electricity providers, in many platforms chose vip.com.

"Creating a new platform is too much investment, and no matter on any platform, the product is the real core."

In Lu Xiaofeng's opinion, as long as there are good products, they will never be out of date.

In 2005, Lu Xiaofeng, a Ruian businessman who had done leather business for 16 years in France and Italy, spent a lot of money to buy Pourchet, which has passed through the four generation of family. This French traditional old brand, which has been stationed in the top shopping malls of Paris in the 1951, is also showing new vitality in the hands of Lafayette.

In 2011, Pourchet opened a brand new image store in Paris's Fu Tian square and set up a China headquarters in Guangzhou.

"Just want to bring good products back home, not ambitious goals."

Told reporters that cross-border shopping is undoubtedly the trend of the future, and now relatively mature domestic e-commerce platform has been a lot, so their temporary focus is still on the product itself.

Next, apart from vip.com, he will also consider stationing in Jingdong or other large cross-border platforms.

And at present, China is in full swing.

Lu Xiaofeng also expressed his concern and confusion to reporters. "If the real cross-border electricity providers are fully liberalized, the entry of many foreign superior products will definitely cause huge impact on local enterprises."

Lu Xiaofeng said that many of the traditional production enterprises in China are now facing development bottlenecks, and the impact of cross-border electricity providers will also intensify. This is why he and many other companies are still reluctant to participate in the cross-border electricity business.

"If not in Europe and China, I think the domestic cross-border e-commerce platform is not easy to succeed."

Liu Yuan, founder of Jingdong F2C e-solution, general manager of France's investment promotion, told reporters that in France, the investment promotion club was originally targeted at local businesses in France. However, during the contact process, it was found that many domestic and foreign businesses often had difficulties in negotiating because of their national conditions and cultural differences.

"No matter in France or in other European countries, local Chinese businessmen know the most about culture and market, and at the same time know the needs of Chinese people.

Liu Yuan said, including Ali, Jingdong and other large domestic e-commerce platform, if you want to break through in the cross-border field, find local temperature business cooperation will be more handy, and will not be divorced from the local business culture and good products.