How To Go On The Way Of Entity Stores And E-Commerce In 2016?

In 2016, after another year's development of cross-border electricity supplier industry, there may be a new round of growth, including the growth of market volume, the increase in the number of enterprises and platforms, and the growth of the number of users.

Even if the above data would be better, for example, it reached 6 trillion and 500 billion in 2015, which is in vain.

Because there are some internal and external factors in this industry, which will lead to such a situation.

China's shopping center is in the period of model redevelopment, and it really needs more integration to ensure business performance.

On the one hand, many shopping centers have already set foot in the category of commodity management. On the other hand, shopping centers will have more innovative ways of service businesses, which will directly help merchants to serve their customers.

The shopping center also established an inevitable link with the whole channel, so that the shopping center really rose to the height of the retail industry.

However, as far as I understand it, only when Chinese brands and retailers develop and mature, can shopping centres better implement property management and asset management. The whole industry's business asset management mode can be established, and shopping centers can really return to the international common mode.

People generally think that China's department stores are shopping centers. In fact, this is indeed true.

But you will also find that China's shopping centers are completely different from the international ones that only collect rents.

The situation of foreign shopping centers is that the lessee gives the retailer the area, and the two sides only lease the relationship. They generally do not work hard at the level of commodity management.

In China, shopping malls or department stores have good market feedback to operate shopping centers with retail methods. In this regard, China is also widely learning from Japan's mature experience.

When we visited Japan this year, we found that some shopping centers were doing better than department stores.

According to the consumers' preferences of shopping centers, combined with the location of the shopping center, the site environment is very attractive. If the brand is recruited into the shopping center, the goods can be directly put into operation, thus greatly reducing the cost and decoration period of the brand.

This practice is no longer a simple property leasing relationship, many ideas have penetrated into the operational level.

In my opinion, foreign enterprises are truly consumer oriented. What You Want is the practice of China's retail industry, while foreigners pursue the idea of What You need.

Most of our retail businesses are self directed, shopping centers are the same, and the same is true in department stores.

There are many mature experiences in the world, but in fact, who is the center is the most essential and simplest concept.

A successful shopping center must be consumer oriented, neither supplier oriented nor self oriented.

China's department stores have always been committed to supplier orientation, while Chinese shopping centers are closer to self orientation.

Although the phenomenon of department store in China's shopping malls has existed, this can not subvert the development mode of shopping centers, because shopping centers all over the world still do asset management rather than commodity management.

From this point of view, the shopping mall mode can not be subverted by China. It is also impractical and impossible for Chinese shopping centers to get involved in commodity management in the future.

The model of shopping mall in China will undergo obvious changes, that is, the reconstruction of development mode under changing circumstances.

In the past, the backbone of China's shopping mall industry is real estate developers. Next, operators will become dominant.

From the perspective of real estate development, shopping center is the first stage of the development of China's shopping center, and the commercial operation at that time is completely reduced to an affiliate.

In the second stage, the situation is that no matter who the investors are or who the developers are, they need to take the lead in the whole process of planning, and developers and investors are in the role of synergy.

The process of reconstructing the shopping mall mode is the process of operators going from the background to the front.

It is no longer the dominant image, but the real leading factor.

The development of China's shopping mall is quite different from that of foreign shopping centers, nor is it about the leading stage of operation. The Chinese shopping center is in line with the international trend, and I think it has more and more Chinese characteristics.

Because the establishment of the dominant position of the fund is the real kingly way for the development of shopping centers, and we are far from that day.

In China, although operation led is a kind of progress, only when we rise to the capital dominant level of capital, is the shopping center truly achieving the full integration with the international market.

The function of operators is becoming more and more powerful. The next question is who will become the protagonist of asset appreciation. The industry language that we often see recently is the so-called light assets. I personally think that the word "light assets" is wrong, and its essence is asset management.

Assets can only be realized through management, so managers will become very critical for asset appreciation.

Now the function of asset management is mainly completed by real estate developers, but the next asset managers will not only be developers, but operators will be involved and gradually become the leading ones.

When operators become dominant, they can lay the foundation for reconstructing the shopping center system, so as to establish the status of shopping center as a consumer service platform.

How should cross-border electricity providers take every step of the day?

Cross border business operators admitted that consumers' enthusiasm for cross-border e-commerce has weakened.

The supplier of cross border e-commerce experience revealed to reporters that the business was very good when it opened just in the middle of last year, but the number of customers coming into the shop was less and less, and business was greatly affected. In the past few months, the monthly sales volume dropped by 60%.

The advantage lies in bonded goods.

Cross border e-commerce experience shops use the characteristics of postal tax, which is less than 30% yuan and 50 yuan less than the general trade tax, and send goods directly to consumers.

However, the reporter interviewed found that many cross-border e-commerce experience shops accounted for a small proportion of bonded goods, mostly duty paid goods.

People in the industry have told reporters that the pressure on bonded goods is not too small. They must have a very strong strength and must have a strong eye. Otherwise, they will lose a lot if they buy goods.

"Many well-known imports have mature sales channels in the territory, and are not willing to directly authorize cross-border electricity providers. On the other hand, although there are many good products abroad, some brands do not produce much, nor do they do marketing, which is difficult to sell in the territory."

The man sighed.

"This has led to many businessmen unwilling to take the risk to make great efforts to do bonded goods. Many experiential shops only focus on the flow of stores, single store sales, cross-border electricity suppliers become a gimmick, and experience stores have become imported goods supermarkets."

The source said.

Reporters also found that some experience shops can not even see bonded goods, all pictures, completely deviate from the original intention of the experience.

What are the advantages of paying taxes, which are imported goods through general cargo channels?

Reporters found that almost all cross-border e-commerce experience shops have claimed that their products are cheaper than supermarkets.

But people in the industry told reporters that most of the current cross-border business operators, from many industries, do not have the ability to bargain with suppliers, so their price is not necessarily superior to traditional business super.