What Must Be Done To Achieve A New Leap In The Textile Industry?
Facing the pressure and challenges brought by globalization, cost reduction, decentralization of procurement and aging of population, the textile industry needs to recognize the environment and deal with challenges, identify opportunities and grasp the opportunities brought by supply side reform, industry intelligence, new urbanization and regional synergy; take market orientation, innovation drive, structural optimization and green development as the basic path; and take intelligent manufacturing, capital market and cultural creativity as the three major starting points to promote the optimization and reconstruction of textile industry chain and extend links, so as to achieve synergy and integration between industries and industries, forming a large textile, building a large platform and creating a big ecosystem.
Internet promotes industrial pformation and upgrading
The service-oriented clothing industry will promote the development of power innovation, industrial organization innovation, business model innovation.
We look forward to the differentiation within the garment industry or from the outside of the industry to form a new batch of specialized, service oriented enterprises or platform enterprises such as information, logistics, finance and culture, so as to adapt and guide the new trend of clothing consumption.
Clothing business
Jia Peng, deputy general manager of Han Du garment house, told reporters that the rapid development of Korea's clothing house in recent years can be said to be closely related to Internet information. Active use of big data, whether it is clothing sales curve or customer evaluation, can be collected and analyzed for the first time, and it can quickly guide the research and development and sales of products. The entire supply chain is well documented, producing only consumers' favorite styles, creating a fast response, flexible and efficient flexible supply chain storage mode, making reasonable prediction and effective planning for product sales, so that it can always firmly control the market trend and achieve higher sales target while avoiding sales backlog.
Zhang Jie, chairman of China Hi-Tech Group Corporation, briefed reporters on the combination of Internet technology and traditional textile machinery manufacturing, and made use of new fiber materials to create products for industrial experiments to achieve digitalization, continuity and automation.
"We combine traditional textile industry, especially labor-intensive industry with Internet technology, and launch the Chinese version 4 of the textile products, and build a standard 125 thousand ton standard digital workshop in Yinchuan. The same scale factory originally needs at least ten thousand workers to operate. Now, it only requires hundreds of workers to operate computers to complete production and management and realize the concept of industrial 4," Zhang Jie said.
Traditional brands should also actively embrace the "Internet", and integrate online and offline to break through from the predicament.
Clothing is the basic point of life and clothing. It is the fashion origin of good feeling. We need to enhance the basic ability of creative design, research and publish the trend and color system, and strengthen the building of creative and design talents, so as to enhance brand connotation, brand added value and soft power.
The extensive development mode of large-scale manufacturing, homogeneous production and strong push type distribution in garment industry has passed.
With the further development of information technology, it is expected that the customization, intelligent manufacturing and flexible production of garment industry will become normal in the future. Many garment enterprises have explored and tried in this area, and will promote the upgrading and upgrading of traditional industries.
Spinning and weaving industry
What future will the pattern change?
In 2015, the textile and garment industry was eye-catching in the capital market, and in the eyes of professional analysts, the industry began to change.
Guo Haiyan, an analyst with the textile and apparel industry of CICC, thinks that the structural change of demand side of textile and garment industry is significant.
From the perspective of subdivision, we can see three changes in the pattern of textile and garment industry in 2016.
1) the demand for health, tourism, sports and fitness brought about by aging.
2) her economic needs brought by the increase in women's income;
3) the average consumption propensity of the 1990s will bring fans economy and brand e-commerce development.
Capital market institutions believe that the current textile and garment industry presents three major trends:
(1) specialization trend, from commodity to service, from heavy assets to light assets: the division of labor tends to specialization, resulting in scale efficiency, and asset service enterprises will occupy a place.
(2) integration trend, platform advantage is obvious, industry integrator appears: the industry enters surplus capacity to go to inventory stage, vertical integration, horizontal merger and acquisition is one of the ways to expand in the future.
(3) meticulous division of labor and integration of future M & A is one of the main ways to make bigger and bigger: Division of labor brings opportunities for industrial integrators, restructure the value system of industrial chain, and platform advantages will help to improve market share.
Garment Network in the next five years
Shopping market
Continued growth
Next year, the trend of weak recovery will continue, and the online shopping market will continue to heat up.
The textile and garment industry has been affected by objective factors such as the domestic and international economic downturn and the rising labor costs. There has been no noticeable signs of recovery in terminal consumption and exports. But after more than two years of adjustment, the enterprises have gone well in inventory and their profitability has slowly recovered.
The online shopping market continues to expand. It is expected that the apparel online shopping market will maintain a 20%-30% growth rate in the next five years. By 2020, the size of the apparel online shopping market will reach 3 trillion level.
Children's wear keeps growing at a high speed, and the second child policy stimulates consumption.
According to the "2012 - 2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25% to 30%. It is estimated that the market volume of infant clothing and cotton products and daily necessities will reach 227 billion 980 million yuan this year.
With the full landing of the second child policy and the change of parents' consumption concept after 80 and 90s, it is expected that the children's wear market will continue to maintain high growth in the future, and the scale of children's wear industry will exceed 300 billion yuan in 2017.
And with the further improvement of industry concentration, small and medium-sized enterprises will gradually be eliminated, resources will be gathered to leading enterprises and the core competitiveness will be promoted.
In the first half of 2015, B2C accounts for 8.1% of cross-border electricity suppliers, and consumers are mostly 25-30 year olds. In the future, as the income level of these people has entered an upward period, the proportion of B2C pactions will further improve, and the growth space will be larger.
Next year, cross-border import electricity providers will focus on the outbreak, and the competition will further escalate into a mixed mode. The future pattern is not yet clear, but there are more opportunities.
Cross border import business new blue ocean.
At present, cross-border electricity providers mainly export electricity providers. In the first half of 2015, cross-border electricity suppliers accounted for 84.8% of the total, while the import electricity providers accounted for 15.2%.
With the promotion of policies, the reduction of logistics costs, the standardization of customs clearance and other factors, and the exuberant consumption demand of Hai Tao, the proportion of import business providers will gradually increase.
In 2014, the volume of cross-border import business pactions was 476 billion 290 million yuan, an increase of 58.9% over the same period, and the composite growth rate has reached 58.32% over the 08 years.
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