2015, Declining Performance Of Luxury Brands, Pforming Electricity Supplier Into A Trend

2015

Sustained growth has slowed down or even declined, and the Asia Pacific region dominated by mainland China, Hongkong and Macao is a headache and a wave of closing stores.

The proportion of Chinese consumers consuming luxury goods overseas is further expanding.

Luxury brands are also starting to look for growth in China.

Roberto Cavalli is expected to lose until 2020.

Recently learned that, early this year, from the founder of Roberto Cavalli to Italy private equity fund Clessidra SGR SpA Italy luxury group Roberto Cavalli SpA in 2015, both medium-term revenue and core earnings declined and recorded a net loss, the Group expects the loss will continue to 2020.

Italy's industry media revealed that Roberto Cavalli SpA SpA declined 7.9% in the first half of June 30th to 91 million 700 thousand euros compared with the first half of 2014, mainly due to a 20.6% drop in wholesale revenue and a 4.9% decrease in authorized revenue from agents.

Core profit EBITDA recorded a 14.6% decline, falling to 3 million 500 thousand euros, with a net loss of 5 million 900 thousand euros.

Net cash decreased from 46 million 800 thousand euros to 41 million 100 thousand euros.

During the first nine months of October 31st, Italy luxury group

Net profit fell by 26.3% to 235 million 100 thousand euros ($261 million), compared with 319 million 300 thousand euros ($427 million 800 thousand) in the same period last year.

The group was positively affected by the performance of the direct store. The company's revenue grew by 1.2% to 2 billion 580 million euros ($2 billion 860 million), compared with 2 billion 550 million euros ($3 billion 410 million) last year.

The two brands of Prada and Miu Miu of Prada group launched the lowest half off promotions in Hongkong in November 27th, with no deadline.

As the worst performing luxury group in the past two years, Prada's share price has dropped to a new low. Since the beginning of this year, the stock market value of Prada has evaporated 37%.

Hugo Boss group released its three quarter earnings report as of September 30, 2015, showing that group sales fell 1% to 744 million euros compared with the same period last year, net profit plunged 22.8% to 88 million 500 thousand euros, and the Asia Pacific market, led by China, suffered a heavy blow, with the battalion falling 12%.

Data show that Hugo Boss group's sales in the three quarter of Europe increased by 4%, accounting for 60%.

Sales in the Asia Pacific region and the Americas declined sharply.

Among them, the Chinese market sales increased from 6% in the two quarter to negative growth, or two digits.

Sales in the United States also fell from positive to negative, reaching 10%.

From the point of view of the channel, online sales grew rapidly, and the three quarter increased by 20%.

Thanks to the good development of the line, the total retail channel grew by 6% in the three quarter, but wholesale business fell 7% year-on-year.

Hugo Boss group said that the situation of the fashion retailing industry is deteriorating. The slowdown in China's macro-economic growth and the weakness of us tourism consumption have a great impact on the group's performance.

Luxury brands embrace the Internet

The high light and light luxury high-end brand has taken a positive embrace of double 11: in November 1st, including COACH, BOSS Orange, Stella Luna, Calvin Klein, SWAROVSKI, DKNY, Oakley, Ray Ban, La Mer and so on, hundreds of costumes, bags, jewelry, watches, beauty products in the field of luxury high-end high-end double 11 products officially unveiled, with different discounts to consumers.

For a long time, luxury brands have been developing slowly in e-commerce because of maintaining brand image, protecting the interests of agents and domestic cooperation.

For luxury electric providers, the lack of authorization means that it is difficult to obtain high-quality goods, and the supply of goods is also more confusing, and fake goods are unavoidable.

This also makes the luxury electric business once questioned.

In terms of profits and prices, in order to attract customers, luxury electric providers often fail to set too high prices, plus expensive advertising costs, which are difficult to secure on profits and are not as good as prices.

Small businesses have advantages.

However, this series of situations in the future will be changed.

The Ministry of Commerce has recently indicated that the Ministry of Commerce will publicized the credit archives of the luxury websites in the future.

Luxury brands embracing the Internet are also good for empowerment.