How Did The Sports Brand Behave In 2015? Who Was Favored By Investors?

Sports brands are favored by investors.

Probably young people are now wearing casual sportswear, sports brand performance is very good, investors are also very optimistic about these companies. Last year, three of the most representative sports brands were rising. Nike shares rose by 31.54%, with a market capitalization of $106 billion 520 million, Adidas gained 59.37%, market capitalization of $20 billion 550 million, under Armour rose 20.51%, and its market value was $18 billion 840 million.

　　 Who is the market leader of sports brand?

As we all know, Nike and Adidas are not best friends. In the past few years, Adidas has been trying to destroy Nike's invincible competitor, lawsuits, poaching of spokesmen and designers.

　　 Sports brand to fight soccer economy

On the evening of November 21st, Guangzhou Evergrande won the Asian championship again, pushing the domestic football fever to a new height. At present, under the policy thrust, the Chinese football industry is entering the golden age. In the face of the "rich ore industry" of football industry, many Jinjiang sports brands have been eager to try since the beginning of this year.

　　 Domestic sports brand is not the biggest player.

2015 double eleven officially ended, Lining Tmall flagship store sales reached 124963604 yuan, ranking the top of the domestic sports brand sales, Tmall platform Lining brand overall transaction volume of more than 200 million, and also ranked the first in the domestic sports industry. How did these beautiful figures make up?

　　 Sports brand collective "rejuvenation"

According to the report, sales of jeans in the US market dropped by 6 percentage points over the past year, while sales of "casual sports pants" increased by 7%. With the love of sports such as running, riding, mountain climbing and other sports, sports equipment has become a hot selling product.

　　 Sports brand is undergoing digital warfare.

Nike announced a new partnership with Dream Works. Next, Nike will enter the 3D printing field, using the dream factory's new design platform, Nova, to achieve "overspeed prototype design" and better 3D imaging. Nike also predicts that personalized service will become the mainstream of future customer consumption.

　　 Sports brand takes the fashion line and fires again.

In many shopping malls, many sports brands are familiar with the appearance again, and Nike, Adidas and other brands have changed significantly. Sports brands will take the lead in fashion and attract more young consumers.

　　 How does a fire run?

Whether you have joined the running team or not, you must have thought about this question -- why did you suddenly run and fire? Actually, the reason is simple: the lower threshold, the promotion of celebrity stars and the boost of social software.

　　 Stars join hands with sports brands

Fan Lai is a beautiful, beautiful, beautiful and beautiful brand! It's a famous sports brand's flip, and its shoes are printed with legging. Even if you wear a gown, you can't resist the fashion.