US State High Level Lost Contact Storm: Performance Decline To Strive For Pformation

Metersbonwe, the famous domestic casual wear brand (hereinafter referred to as "Mei Bang dress", 002269) Zhou Chengjian, chairman of the board, has lost contact with facts. It was confirmed in the announcement issued on the evening of January 7th.

In recent years, foreign capital

In China, a lot of business has been plagued by the high cost of storage and storage.

In order to open up new sales channels, Smith Barney clothing also launched high profile last year.

This garment enterprise, which used "no ordinary way" as advertising language, how to get out of difficulties and succeed in pformation has also become the focus of attention of the industry.

Lost Zhejiang businessmen

"Jay Chou was still having a meeting with us on the day before yesterday, but today he is away on business and is unable to contact for the time being."

On the afternoon of January 6th, the relevant person in charge of the United States Securities said so.

Then on the morning of the 7 day, the US bond dress announcement announced a temporary suspension. On the night of the same day, the US state dress announced again that the company was unable to get in touch with the actual controller and chairman Zhou Chengjian, and could not get in touch with the Secretary of the board of directors, Tu Ke.

The company's shares will remain suspended.

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Zhou Chengjian, who is only 51 years old this year, is regarded as workaholic by his employees. Although he has only junior high school education, integrity and loyalty are the labels he has been labeled, but perhaps his personality has made him create and develop a legendary story of entrepreneurship in the United States.

From the liabilities of more than 20 yuan to become the richest person in the domestic clothing industry, the price is 17 billion 10 million yuan. In 2012, Ron den Forbes's list of Chinese rich list was nineteenth, and in this process, Zhou Chengjian spent more than 6 years.

In 1995, Zhou Chengjian founded his own brand Metersbonwe, and the first "mus bond" store opened in Wenzhou Park Road.

In the meantime, chatting with Giordano employees and inspiring a great deal of hair, it instantly adopted the way of "borrowing chickens to lay eggs and fishing nets" in the clothing industry at that time, and soon established a cooperative relationship with more than 10 processing plants in Guangdong. The United States opened more than 10 stores in Zhejiang and Jiangsu.

Subsequently, it took the lead in adopting the "virtual management" business mode in the domestic garment industry. In just 3 years, Zhou Chengjian made a full pot and the annual sales volume was about 20000000 yuan.

According to relevant information, from 1990s to 2010, in the ten years of rapid development of the garment industry, the United States also ushered in the golden period of development, maintaining an annual growth rate of 30%.

In August 2008, Smith Barney was listed on the Shenzhen stock exchange.

Zhou Chengjian also had fortune of 17 billion yuan to become China in that year's Hurun clothing rich list.

The new richest man.

Over the next 3 years, the performance of Smith Barney increased by two digits per year.

In 2011, Zhou Chengjian called out the target of "600% increase in net profit in the first half of 2011", and finally its annual revenue did reach 9 billion 945 million yuan, with a net profit of 1 billion 206 million yuan.

In the meantime, Mei Bang dress even defeated the early entry into the Chinese market, such as JEANSWEST, Baleno, such as Hong Kong casual wear brand.

And because of this, Zhou Chengjian ranked first in the 2009 Hurun clothing rich list.

In 2012, Forbes's list of China's richest men, Zhou Chengjian also ranked nineteenth in 17 billion 10 million yuan.

According to public information, Zhou Chengjian has been an activist in Zhejiang merchants circle and served as president of the Zhejiang chamber of Commerce in Shanghai from 2011 to 2014.

Frankly speaking, tuition was paid.

However, Zhou Chengjian's road to wealth creation did not continue to expand rapidly.

With the domestic environment slump, the fast fashion brand layout and the influence of electricity providers, the domestic casual wear brands such as Smith Barney began to go downhill.

Especially in 2012, Metersbonwe's performance declined for the first time in 5 years after listing.

Since then, the United States has not been very optimistic about its performance.

Related financial reports show that in 2011, after achieving a high net profit of 1 billion 206 million yuan, the performance of Smith Barney began to decline year by year.

In 2012, the net profit of Smith Barney was as high as 850 million yuan; in 2013, it was reduced to 405 million yuan; by 2014, it was reduced to 145 million 640 thousand yuan.

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High inventory is undoubtedly the biggest problem in the clothing industry at that time, and Metersbonwe is no exception.

In the meantime, in order to produce stock, the clothing of the American state has been sold at discount and low price for many years.

It is reported that in 2014, Smith Barney was forced to close nearly 800 stores due to inventory pressure.

Data show that in the first half of 2015, the profit of the company fell by 152.98% compared to the same period last year, losing 94 million 760 thousand yuan.

In the third quarter of 2015, the actual revenue was 4 billion 328 million yuan, down 7.8% compared with the same period last year, while net profit deficit expanded to nearly 177 million yuan, a 178.12% decline over the same period last year.

For the downturn in performance, the reason for the American Apparel is that the channel management adjustment in 2015 is still lagging behind the direct channel, and there has been a certain decline in wholesale revenue.

Zhou Chengjian also admitted that most of the manufacturing enterprises, including Metersbonwe, were in a fog when the tide of the Internet just hit.

"Do not know what the problem, do not know from which links to start coping, and finally from the sales side, the Internet for channel expansion, which led to a lot of investment in front of the tuition fees."

Breakout challenges are not difficult.

Nowadays, advertising slogans which once "do not take the unusual road" and "wear what are" seem to have become memories of the past. How to make this once popular star brand reactivate is the biggest problem that lies ahead of the US leadership.

Earlier, Zhou Chengjian also remorse at a forum in December 7th last year. "In the past ten years, it was abandoned by the market because of no concentration."

At the same time, Zhou Chengjian also admitted that this abandonment is a phased one. It is to let me sober and seriously ponder and work harder to make a tailor so that I can win the recognition of the society and consumers again by myself and Metersbonwe.

At a recent symposium, Zhou Chengjian said that enterprises have found a real pformation path, that is, the Internet is used for the whole process of the apparel industry. At the sales side, the Internet will use the big data accumulated by the Internet to judge the future trend more accurately. At the production end, the Internet will be used to improve the efficiency of the workshop and realize the customization of clothing.

This is tantamount to speeding up the pformation of the US state in the Internet.

According to reporters, in July 2015, the United States issued a fixed increase plan, to raise funds 9 billion yuan to accelerate the pformation of the Internet.

The key project is a mobile platform called "fan" mobile Internet.

However, as far as downloading is concerned, as of October 8, 2015, fan APP had downloaded 170 thousand of its 360 mobile assistant platforms, with a downloading of 120 thousand on Baidu mobile assistant platform.

In addition, the United States also named "popularity flower" through the name of "selling gold", hoping to return to China's first clothing brand by re shaping the brand.

However, in 2015, it became the first loss in the past 7 years.

Although the annual report has not yet been officially released, it expected a loss of 300 million -4.5 billion in 2015.

Under the influence of multiple factors such as obstruction of business pformation, Zhou Chengjian, chairman of the board of directors, suddenly lost contact with the United States.