The Status Quo Of O2O: High Mortality Rate And "Burn Money" Counterparts

In the past, the entity store and the current electricity supplier have made a mistake: they pay too much attention to the efficiency and scale of the product, and take a low price route for a large number of users, thus ignoring the real demand of consumers. In essence, creating value for consumers is the reason why an enterprise can last forever. It is time for the domestic retailing industry to reflect on it.

As soon as we see the Spring Festival coming soon, business is losing sight and sales are declining day by day.

We should say that the prices of physical stores have dropped again compared with the previous years, and the whole street has been trying hard to promote sales throughout the year.

Although electricity sales have been rising in recent years, the Internet business platform to achieve profitability is rare.

This is because the electricity supplier enterprises mainly rely on price war to seize the market, and even to expand the scale to become a lot of brand enterprises to clean up the "sewers" of inventory commodities.

But the "prisoner's dilemma" between this scale and profitability makes the business platform still ahead.

In addition, the high cost of online marketing is making the cost convergence on line and online, and the advantage of online cost advantage is gradually away.

Therefore, it is not difficult to find such a phenomenon: after 2012,

Constantly showing the desire for offline channels, and most Internet companies take the initiative to hand in traditional channels, trying to pull entity retailers into the camp.

Such changes mean that the Internet is slowly coming down from the shrine. The value of physical retail channels is being excavated by them. An online and offline O2O mode is being implemented by more and more enterprises.

The "O2O death list" produced by product road network shows that in recent years, a number of O2O projects have been killed, involving 16 areas.

In this regard, insiders pointed out that there are many reasons for the death of a O2O project. The failure of service is the key. In addition, the overheated capital also affects the development of O2O. Many user needs are burned out, and more O2O projects are expected to die in 2016.

The future O2O services can be roughly divided into three categories: one is to shop, the other is to come to the market, and the three is to store and visit the O2O.

In the future, the new mode of Internet + and shop+ will be pformed, so that entities and electricity providers can get out of difficulties and get rid of the collapse.

Europe and the United States rely mainly on

The rising popularity of e-commerce is in the pformation of a physical store.

NastyGal, ModCloth, Warby Parker and Bonobos in the US have accumulated online word-of-mouth and original accumulation.

Develop big strategy.

Many high street brands in the UK are also the same.

Is the traditional small store really on the verge of death when the wave of closure and tide is closing down? Is there really a real relationship between traditional physical stores and Internet providers?

NO! The traditional shop will not be at the end of the road, or even stand on the shoulders of giants.

Similarly, online and offline will not only fight each other, but a new way of O2O integration has emerged.

The survival of the fittest becomes the king's way. The outlet of the traditional shop is to take the road of Internet pformation.