In 2016, China'S Cross-Border E-Commerce Import And Export Volume Will Reach 6 Trillion And 500 Billion Yuan.

In 2016, after another year's development of cross-border electricity supplier industry, there may be a new round of growth, including the growth of market volume, the increase in the number of enterprises and platforms, and the growth of the number of users.

Even if the above data would be better, for example, it reached 6 trillion and 500 billion in 2015, which is in vain.

Because there are some internal and external factors in this industry, which will lead to such a situation.

In terms of external factors, the following two factors are involved:

First, competition intensifies.

First of all, they snatch the consumer power of domestic electricity suppliers. Under the current economic situation, the total consumption of domestic consumers will not increase substantially, which means that because of cross-border electricity suppliers grabbing part of their spending power, the volume of domestic electricity supplier pactions may be reduced. This may force domestic electricity suppliers and enterprises to take strategies to compete with cross-border electricity suppliers.

Second, the growth of market turnover and the number of enterprises, the faster these growth, it means that the intensity of their own internal competition will intensify.

Because too much grub and strong food will inevitably lead to the collapse of a large number of uncompetitive enterprises.

Finally, the giants have never abandoned the hot spots. They have unique advantages in cross-border electric business, whether they are users or resources, and they often get to the top of the market.

To this day, there are

Jingdong, global purchasing, NetEase koala, jumei.com overseas buyers and other big predators have entered this field and have seized some market share.

In 2016, no one could guarantee that Baidu, Tencent and Suning would not enter.

In addition, physical businesses are not idle. Guangzhou Guang Bai group announced the cross-border e-commerce channel, and opened 3 offline experience stores.

Can you guarantee that Wanda, Tianhe and so on will not enter?

Two, the impact of the new policy

On the one hand, according to media reports, the State Council will deploy a number of new cross border e-commerce comprehensive test zones and provide new support for the development of foreign trade with the new mode.

The impact is mainly good, but most of them do not.

In terms of enterprises, competition is intensifying.

The absolute value of the bankrupt enterprises will also increase accordingly due to the increase of total business volume.

On the other hand, the filing of enterprises, the declaration of goods, especially the recent tax reform may have an impact on the survival of some enterprises. Especially for some weaker enterprises, it may not be good news.

It is understood that the new deal of cross border electricity providers stipulates that the direct purchase mode will continue to carry out the mode of postal tax, but abolish the allowance of 50 yuan; while the mode of online shopping bonded mode is comprehensive tax, the specific duty rate is thirty percent off of tariff plus value-added tax, and the tax exemption is abolished.

This may cause the cost of enterprises to a certain extent, which will exacerbate the operation of some enterprises.

From an internal point of view, there are also reasons for such a large number of enterprises to die.

First of all, many enterprises themselves do not have the strength to do cross-border electric business, but because they see the potential of cross-border electricity providers and blindly enter the field.

Like O2O, many companies may not even be able to understand the characteristics of cross-border electricity providers. Once they experience the shuffle period, it is difficult for them to withstand the squeeze of competitors.

According to UCloud's "white paper on entrepreneurship and Internet research" released in December 2015, the cross border e-commerce start-up companies need three basic capabilities: strong overseas commodity organizations and supply chain integration capabilities; low-cost access to traffic, creating small explosive products; good logistics clearance process control capabilities.

Gross

Enterprises may not possess the above three abilities. They often rely on other people's resources in these areas, so lifeblood is often in the hands of others.

Secondly, the cross-border electricity supplier industry also has some mixed eyes, such as fake goods, payment problems, plus identification and rights protection, which is more difficult than domestic electricity providers. Without the background and platform support, ordinary small and medium-sized cross-border electric business enterprises in such a problem, how to deal with the credibility impact of the platform in the minds of consumers will be a test for their survival.

Thirdly, the development of consumer habits still needs a certain stage, whether it can survive this stage, and also test the affordability of many enterprises.