Selling Fake Into A Well-Known Electricity Supplier "Number One Cancer" Is The Root Cause Of It.

In recent days, vip.com's alleged sale of fake Moutai wine continues to ferment, causing all parties concerned.

In fact, e-commerce platform selling is not an isolated phenomenon.

Recently, the "double 11" third party comprehensive credit evaluation working media ventilation meeting, organized by the national development and Reform Commission in 2015, was issued by the "double 11" comprehensive credit evaluation report (2015) jointly compiled by the China reform society and the national information center and Qihoo 360.

The report pointed out that in the media and Internet users' exposure of cases of dishonesty, suspected sales accounted for 44.8% of the category, up 18.2% over the same period, selling fake has become the "number one cancer" that harms the integrity of e-commerce.

Insiders pointed out that, on the face of it, the selling and selling originated from the third party platform, and the violation cost is low, behind this is the ambiguous attitude of the electronic business platform as stakeholders.

Compared with the supply chain of large business super, there are too many small suppliers in the business channel, which is the root cause of the third party platform selling.

Double 11 cases of breaking up 50% over the same period

The "double 11" comprehensive credit evaluation report in 2015 is China's first use.

Monitoring and analysis, specifically for the "double 11" Shopping Festival to do a comprehensive credit evaluation report.

The report shows that in from November 11th to 15th last year, the number of dishonest cases involving e-commerce platforms, e-commerce enterprises, logistics companies, third party payment institutions and consumers increased by 57.49% compared with the same period last year, indicating that the credit system construction in e-commerce is still grim.

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"Double 11" is regarded as the carnival of e-commerce. Along with the "seven year itch", this shopping carnival is also moving forward in the problem.

From the National Information Center, Baidu, China integrity, Qihoo 360 and other relevant institutions to the "double 11" period of e-commerce integrity monitoring situation monitoring, November 11, 2015 -15, involving e-commerce platform, e-commerce enterprises, logistics companies, third party payment institutions, consumers and other main cases of credit cases increased by 57.49% over the same period, reflecting the electronic commerce field credit system construction situation is still very grim.

The report shows that the use of various means, including the seller's own or through other people's assistance in establishing false orders, and other fake online store sales performance of false trading dishonesty, from 9.09% to 18.57%, ranking second.

In addition, price fraud accounted for 7.99%, network fraud accounted for 6.98%, and bad dumping accounted for 6.74%.

Product quality, price fraud, data injection, after sale service, misleading publicity, logistics and distribution have become the most exposed problems during the "double 11" period.

From the perspective of category, online shopping groups such as electronic products, clothing, footwear and household appliances have large scale, large amount of consumption and uneven product quality.

The number of cases of breach of trust was the highest in the hardest hit areas, which accounted for 35.28%, 23.97% and 12.31% respectively.

In addition, cosmetics, food and beverage, maternal and infant supplies and household items were also exposed to more dishonesty, accounting for more than 5%.

Price fraud still exists.

The report points out that although the overall price of commodities during the "double 11" period in 2015 was lower than the annual level, price fraud still existed.

What is more prominent is that some businessmen set up price traps through fictitious original price and so on, so as to promote sales by "low price".

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In the survey and evaluation report, 360 companies monitored 172 million items of 11 electronic business platforms such as Taobao, Tmall, Jingdong and shop 1, covering a number of monitoring contents, such as commodity category, commodity price and so on.

Data show that of the 7 million 500 thousand promotional items, 52.99% had a price increase in advance and the price was reduced on the same day, and a small number of commodities even raised their prices by more than 200%.

Compared with the historical low price in two months, 53.6% of the goods in the promotional price of "double 11" actually rose, and the actual reduction was only 34.6%.

These problems are particularly prominent in best-selling products. The first rise and fall are 75.52%.

In response to price fraud, the NDRC issued a detailed explanation of the "false preferential discount" in the relevant provisions of the new regulations on prohibiting price fraud in June 2015. It is clear that the "original price" refers to the lowest paction price that the operator has traded in the trading place seven days before the sales promotion.

In addition, the above provisions also refer to the joint liability of the electronic business platform, that is, the third party e-commerce platform, the fictitious businesses on the front page are low, the promotional activities of the fictitious businesses, the mandatory price of the compulsory platform businesses, and the third party business platform will be regarded as the main body of price fraud.

The report proposes that consumers generally expect to speed up the formulation of specialized laws such as the e-commerce law, implement differentiation and specific legislation for the electronic business platform, and provide specialized provisions in the aspects of intellectual property protection, taxation, affiliation and sale units' rights and obligations.

At the same time, we also hope that the law enforcement authorities will "speak for themselves" and truly implement the principle of "strict supervision and strict access", protect the rights and interests of consumers, and promote the healthy development of e-commerce.

Electronic commerce platform purchase channel is too complex.

In fact, not only is the electronic commerce platform, but the whole retail industry is facing the problem of counterfeit goods.

However, unlike traditional retail businesses, the low cost of illegal business has made the e-commerce platform bogged down in bogus mire.

Han Jiaping, director of the credit and E-Commerce Research Institute of the Ministry of Commerce, told the media that the low cost of illegal operation is one of the important reasons for the third party's e-commerce platform being bogus.

Apart from the great loss of reputation for large scale e-commerce platform, there will not be too much impact on some small and medium enterprises.

It is understood that after the shelves are disposed of, the platform will not bear more joint and several liability.

According to the Beijing commercial newspaper, the qualification is not too strong for the platform merchants. "It is different from the traditional retail trade by brand merchants, and more of the small and medium trade companies in the e-commerce platform."

According to the introduction, only four or five people from some trading companies, after obtaining the "qualification" through various channels, began to sell on the Internet, and even sold off by means of adulteration. Even after being investigated by the platform, they could also sell them by renaming or changing platforms.

Some analysts pointed out that on the face of it, the selling and selling originated from the third party platform, and the violation cost is low, behind this is the ambiguous attitude of the electronic business platform as stakeholders.

Compared with the supply chain of large business super, there are too many small suppliers in the business channel, which is the root cause of the third party platform selling.

Compared with traditional retailing, it can be found that shopping malls mainly choose direct cooperation with brands and important agents.

The e-commerce platform has introduced a large number of businesses in the competition.

At present, the electronic business platform needs to bear joint liability for counterfeiting and selling and quality problems.

In the face of this new development

The view of the industry is that we should actively innovate the ways and means of supervision and speed up the rule of law in the construction of Internet pactions and not let the electronic business platform become a "fake haven".