Anta And Other Seven National Brands Join Hands With Societe Generale Bank To Look Forward To 2016

In December 29th, Societe Generale held a news conference and signing ceremony of the "dynamic life credit card brand and national sports brand strategy cooperation" in Quanzhou, announcing the alliance with Anta, XTEP, 31st degree, PEAK, hongxingerke, HOSA, Shu Hua and other seven famous national sporting goods brands, and through the in-depth cooperation in product sales, payment, and event organizing, to jointly promote the integration of dynamic finance and sports health industry, and to bring the nation together. Sports brand And financial brand will further develop.

The seven national sports brands which are hand in hand with Societe Generale are from the economically active Quanzhou, the capital of China's private economy. The Belt and Road Initiative "Policy Dongfeng, adhere to adhere to innovation and adhere to the quality of the two winning magic weapon, in the industry adjustment pains" bend overtaking ", leading the domestic sporting goods consumer market.

Societe Generale is the only "world top 500" company in Fujian. The innovation gene has always been active. In May this year, Xingye Bank launched the first credit card brand in China, which advocates "vitality, fashion, health and environmental protection" card lifestyle. It is "vigorous life", closely linked to the market demand of "big sports and big health", creatively integrates the "vitality" factor into the product design dominated by "shifting payment", and provides a distinctive and high quality consumer credit service for the urban population who enjoys sports.

Xingyi bank's "dynamic life" brand was launched simultaneously, and the "dynamic power" credit card was listed simultaneously. It creatively combines sports fitness with consumer payments, which not only matches the first wearable mobile payment product in China, the bracelet with payment function, but also pioneered the integration of sports calorie credit cards. At present, the card has exceeded 200 thousand copies, and has made technological breakthroughs in the field of intelligent applications such as electronic cash, air traffic, mobile public transport, access control card, network self help card, and so on.

After signing the seven national sports brands, the two sides will take the initiative in the field of financial payment and sporting goods research, and work hand in hand to create a healthier and more convenient card environment and lifestyle for consumers.

According to the responsible person of the credit card center of Xingye Bank, the line will integrate resources on line and line, and carry out deep cooperation with the signing brand. There are mainly four "exclusive" cooperation in advance. It refers to the exclusive payment privilege, and provides the national sports brand area under the online and offline channels of the bank, offering the exclusive discount for the credit card holders of Xingye Bank, and the exclusive limited amount order, so that the cardholders can have the limited products issued by the above brands at a very preferential price; they enjoy the integral consumption, offer credits to the credit card holders of Xingye Bank to exchange the rights and interests of the products signed by the brand; participate in the sports events jointly, and participate in major sports events such as the international marathon with the signing brands, and enhance the brand exposure.

As for the prospect of cooperation, chairman and CEO of the board of directors of XTEP (China) Co., Ltd. is very optimistic. He said, "cooperation between both sides can convey a healthy and upward attitude towards life, help people set up sports consumption concept, change sports consumption habits and promote. sport industry The two sale has made the national sports brand a broader prospect.

Chen Jinguang, vice president of Xingye Bank, said that the creation of the credit card brand of Xingye Bank's "vitality life" brand is not only aimed at building a "dynamic ecosystem" for the sports consumer groups to integrate products, marketing, services and safety ecology, but also to satisfy the customers' sports, healthy consumption needs, and advocate the "vitality, sports and health" lifestyle. The cross-border cooperation with the seven well-known sports health brands will further broaden the application area of the credit card products of Xingye Bank, accelerate the innovation of products and services, provide customers with better experience of using cards, and create a one-stop platform for living payment and consumption credit.