Adidas CFO: Affected By US $2016, Costs Will Increase.
Germany
Sporting goods
Robin Stalker, chief financial officer of Adidas, Adidas, said that the company's cost is expected to increase sharply next year due to the strong performance of the US dollar.
Stalker said to German media Boersen-Zeitung: "taking into account the negative exchange rate trend, our purchase cost will increase by about 500 million euros (US $548 million) next year.
The euro will account for about half of that, and the rest will be paid in other currencies. "
A strong dollar is a heavy burden for companies such as Adidas, which usually make their products in Asia and pay their bills in dollars.
The FED has tightened its monetary stance, while the European Central Bank (ECB) is loosening its monetary policy further. The divergence between the US central bank and the US central bank has led to an appreciation of the US dollar against the euro.
Stalker claims that this is not
Adidas
For the first time, because of the exchange rate effect or higher material prices, the purchase cost increased.
He said: "we have already responded to this quickly, such as reducing the product category or raising the selling price.
Therefore, we believe that we can basically make up for the gross margin level this time.
exchange rate
The negative effects. "
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