Hai Lan'S Home Market Value Exceeds Coach To Become "One Brother" In The Clothing Industry.

Hai Lan's market value exceeds Coach, Prada and other international brands, ranking 14 in the world.

Recently, standard & Poor's released a report entitled "the world's top 25 apparel companies." Hai Lan's home, the main Chinese Menswear, ranks fourteenth in the market value of about 60000000000 yuan.

Chinese men "go around two times a year". Hai Lan's home The market value of 60 billion yuan. This also makes the market value of Hai Lan home more than the world famous brands such as Coach, Prada and Burberry.

In the environment of the cold shoulder of the garment enterprises, the A share listed company, Hai Lan's home, has become an "alternative". In the same industry, cross border speculation and spanformation of Finance in order to save themselves, Hai Lan's home became a "few" companies that could still earn money in the main business.

Market capitalization exceeds Coach and so on. brand

Hai Lan's home is famous again. At the end of 2015, a list of standard and poor financial analysts from the world's authoritative financial analysis agency sent a new year's gift to Hai Lan's home.

Standard & Poor's announced the list of the top 25 list of the world's largest apparel accessories and luxury goods companies, ranking the fourteenth place from China's "Hai Lan home".

This list shows that the fourteenth place of Hai Lan's home market has a market capitalization of US $9 billion 498 million, or about about 60000000000 yuan, ranking first in the list of luxury goods giant LVMH, whose market capitalization is US $80 billion 700 million. The market value of Hai Lan's home is equivalent to 1/8 of LVMH.

"Hai Lan's home is more expensive than many famous brands around the world." Hurun evaluation, founder of Hurun rich list, said that the market value of Hai Lan's home was even bigger than that of Coach, Prada, Burberry and other popular brands.

Among the 25 companies listed above, there are three Chinese companies such as Jiangsu three friends, YOUNGOR and so on, besides Hai Lan's home. But its market value is lower than that of Hai Lan's home.

The release of this list of standard & Poor's is one of the world's most famous Rating firm. The data it publishes is considered authoritative.

The market value of "Hai Lan's family $9 billion 500 million", known as the standard & Poor's list, is close to the recent market value of Hai Lan's home. In January 8th, the price of Hai Lan's home was 12.38 yuan / share, and its total share capital was 4 billion 493 million shares. In this way, the total market value of Hai Lan's home is 55 billion 620 million yuan.

Zhou Jianping, the founder of Hai Lan's home, ranked 24 in fortune 2015, and his personal assets basically came from the holdings of Hai Lan's home before the announcement of the Hurun rich list which was not long ago. Zhou Jianping is 56 years old in Jiangyin, Jiangsu province.

Meanwhile, Zhou Jianping's post-80s daughter, Zhou Yanqi, ranked sixth in the Hurun rich list with 21 billion personal wealth, ranking higher than SOHO China's Zhang Xin. At present, Zhou Yanqi holds 29.96% of the listed company through Rongji international. Statistics show that Zhou Yanqi was born in 1983 and is a real controller of Rongji international in Hongkong.

"Minorities" who earn money by clothing

In the domestic capital market, Hai Lan's home is not a "bright eye" company. The Beijing News reporters found that there were few topics and news about the company's past reports and public information. In the second half of 2015, including the semi annual report and the three quarterly report, Hai Lan's family only released 14 announcements.

In a textile industry analyst, Hai Lan's home is "not very good at telling stories". He said that the domestic garment industry has long been in a doldrums, and many of the costumes have begun to talk about the concept. "Some of them are Internet based O2O, some are financial, and others are famous for stocks," but when they mention Hai Lan's home, "ordinary people can only think of the two phrases of" visiting a year for a year "and" men's Wardrobe ".

Lack of topics does not mean poor grades. On the contrary, at present, Hai Lan's home is making a good example for the entire garment industry.

In 2015, the three quarterly report showed that in the first 9 months of the year, the operating income of the house of Hai Lan reached 11 billion 300 million yuan, a year-on-year increase of 39%, the net profit was 2 billion 290 million yuan, a year-on-year increase of about 42%, and the basic earnings per share was 0.51 yuan, up 38% from the same period, and the net profit was in the first place in the A stock textile listed company.

In 2014, Hai Lan's home came back to the market. In the backdoor reorganization plan, the profit promise made by Hai Lan's home is: 2013-2016 years, the net profit after deducting non profits is 1 billion 212 million yuan, 1 billion 470 million yuan, 1 billion 707 million yuan and 1 billion 913 million yuan.

According to the company's three quarterly report in 2015, Hai Lan's home had exceeded its promised 2015 full year profit in the first 9 months of the year. In 2014, the net profit of Hai Lan's home was 2 billion 375 million yuan, which was also higher than the profit pledge.

A notable feature is that most of the income of Hai Lan's home comes from clothing. In the first half of 2015, other income accounted for only 0.1% of the total income of Hai Lan's home.

The beautiful performance of Hai Lan's home has some "alternative" in the industry. After all, the "little partners" in the same industry are not doing well. For example, listed companies seven wolves, the first three quarters of 2015 net profit decreased by 20.36%, and the company expects 2015 year-on-year net profit of the highest decline of 30% over the same period, while nine Mu Wang in the first three quarters of last year net profit of 277 million yuan, down 9.76%; in June 2015, the clothing industry continued slippery hundred round pants industry formally spanformed cross-border electricity supplier.

And another brilliant YOUNGOR is no longer classified as a traditional clothing company.

The three quarter 2015 report showed that YOUNGOR realized operating income of 12 billion 300 million yuan in the first three quarters, and 3 billion 200 million yuan net profit, an increase of 66% over the same period last year. Among them, the net profit of the clothing sector is only 543 million yuan, and the "stock market" earned 1 billion 900 million.

One person Textile industry Analysts said that in the past two years, the domestic garment industry, the main business to make money and even become a luxury business. "Hai Lan's home is one of the few garment companies that have yet to turn to live." Earlier reports said that.

According to the Research Report of the broker last year, the reason why the industry of "Lan Ao" is cold in winter, including the positioning of "high performance price ratio and fast fashion", has built up a model barrier, "vigorously reconstructing terminal stores", and "strong terminal capability is an important advantage different from competitors".

Expansion, expansion, and "UNIQLO"

"Every day I want to change careers and become laymen forever. In the ordinary industry, there is a return if we stand firm. " Adhering to this concept, Zhou Jianping's Helen house has never done anything "cross-border" since its founding.

According to the information released by IPO, 2009-2011 years, the number of stores in the company was 903, 1389 and 2096 respectively.

Among them, the number of stores in the main brand "Hai Lan Jia" has increased from 655 in early 2009 to 1919 at the end of 2011, with an average annual compound growth rate reaching 43.09%, and the women's clothing brand "Ai Ju rabbit" has 177 stores. At the end of 2012, the number of "Hai Lan Jia" brand stores reached 2390.

In 2015, when the major clothing companies listed their funds in other fields to disperse the risk of the single main business of the clothing industry, Hai Lan's home has not stopped its pace of expansion.

The semi annual report 2015 showed that 207 new stores were opened in the first half of the year, and the total number of stores at the end of the year was 3382, representing an increase of 6.89% over the end of the first half of 2014. The company's two other new clothing brands are also in sync, with 40 new stores and 274 new stores at the end of the year, and 29 new stores and 128 stores at the end of the year. The expansion of stores has become the main driving force for revenue growth.

Behind the seemingly crazy expansion is a more frantic brand ambition. "I want to fight with UNIQLO!"

In September 3, 2013, at the meeting of investors at the Hai Lan home, chairman Zhou Jianping publicly called UNIQLO, which triggered a sensation of public opinion. Zhou Jianping again stressed to the media: "I am serious."

The main clothing for men and women is the UNIQLO, which is not the same as that of the main man's dress, Hai Lan's home. Therefore, Zhou Jianping's public challenge is also questioned whether he chooses the wrong target.

But Zhou Jianping has repeatedly affirmed that the home of Hai Lan has made UNIQLO an opponent. "Hai Lan's home also provides more and more men's casual wear besides business suits, and its pricing is becoming more popular, and there are overlaps between customers and UNIQLO."