How Do Garment Enterprises Become The "First Strand" Of The Industry?

It is a fiercely competitive industry, and the price war in the lace industry of the minor supporting role in clothing is even more tragic.

It can be such an obscure traditional industry that some people still can successfully list the new three boards and become the "first share" of the domestic capital market lace industry.

Lai Shijun is the founder of Guangdong Baihua technology company.

Creating many original and unique new products has become the trend leader. The sale of lace and patents has broken the past stubborn illness of the cottage, and applied the lace to more industries. Since then, it has opened up a wide range of situations. This series of beautiful combination lets Lai Shi Jun get the nickname "Jobs" in the lace industry and become famous at home and abroad, such as GAP, Europe, and man.

Long term partners.

A. channel change

By Internet, spring breeze turned losses into gain and successfully counterattacked.

Behind all the success stories, there is an unknown sad history.

Lai Shijun's current success is also a step by step after summarizing the failure experience.

The failure of the first year of entrepreneurship made Lai Shi Jun calm down.

During this year, a large number of advertising campaigns were launched under the line, and high price for external models.

The traditional mode is not feasible, is it necessary to promote Internet channels? The Internet pformation is not as simple as expected.

Because of the simple understanding of network marketing, it is wrong to think that the electricity supplier is opening a shop or building an enterprise website in Ali.

Because they do not understand network marketing skills, no one takes care of the website, nor rankings on search engines.

Although the spring breeze of the Internet in China has been blowing all over the country in 2013, many people in the industry do not believe that such traditional lace accessories can also be sold on the Internet.

Lai Shijun's failure has made many insiders firmly believe in this idea.

But Lai Shijun believes that the Internet is still a huge opportunity.

Lai Shijun once again returned to the Internet, from team building to company positioning, all in line with the thinking of network marketing.

This time, Lai Shijun felt the huge dividends brought by the Internet.

In the past, the traditional business promotion mode was that the salesmen took the initiative to sell door-to-door, but the well-known brands simply ignored it.

And now well-known brands both at home and abroad will find their way through the Internet.

Orders are more and more, and the right to choose is bigger and bigger.

Lai Shijun said that Baihua technology is becoming more and more famous in the industry, and more and more orders are directly under the Internet.

In the first year of Internet promotion, Baihua's sales performance increased by 300%.

In April 2014, Lai Shi Jun also won the Fifth China.

Ten "big cattle business" title.

At present, enterprises are already long-term partners of famous brands such as GAP, Ou Shi Li and man Ni fan.

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Changes in B. products

Stick to original design, every new product leads the trend.

Products are the foundation of all marketing promotion. Without good products, marketing can only be a flash in the pan.

Lai Shijun believes that the creation of a brand, coupled with always adhering to original design and continuous innovation, is an important step in helping to pform itself.

In the sample room of Baihua technology, the latest lace crafts in China are displayed here.

Lai Shijun thinks that money should be spent in useful places, and what he refers to is product innovation.

Through a large number of original design, enterprises can successfully pform.

Over the past few years, sticking to original design can produce unique and high-quality lace products, and always lead the trend of the industry. It is the reason why the brand of Baihua technology lace "Springflower" has quickly gained fame in the industry.

At first, when he created the lace brand, Lai Shijun was laughed at by many people: "can a little lace have a brand? Is this not an Arabian tale?"

Lai Shijun said, all along, the lace industry is only a small supporting role in the clothing industry. There is no such thing as a brand name.

However, facts have proved that this direction is correct.

Famous brand clothing enterprises take the initiative to come to the door, and even other chain enterprises also take the initiative to find cooperation.

"It is precisely because of our innovative design that we gradually attract many loyal customers and become famous in the industry."

Lai Shijun said.

Lai Shijun is most proud of his professional R & D team.

In his view, Baihua technology lace can break through the conventional design, stick to one pattern, create elegant temperament, fashion inadvertently penetrates into every detail, with unique fashion sense of smell and creative ideas, create its own distinct characteristics.

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Each product has become a trend. The annual industry trend analysis report of Baihua technology lace is a necessary standard for the industry customers.

Change of C. mode

Packaging and selling of products and patents break the pain of cottage.

After product innovation, how to sell it is also an important part.

The fashion of new clothing Shanzhai has been around for a long time. Just like this, many garment enterprises do not want to buy original design products at high price.

There are business opportunities if there is pain.

While innovating original products, Lai Shijun applied for patents.

After a selection of lace products of Baihua technology was selected by clothing companies, Lai Shi Jun and related patents were packaged and sold, so that buyers no longer need to worry about their clothing being copied into the market.

This innovation has surprised garment enterprises.

A large number of original design lace let these garment enterprises get rid of the homogenization competition, personalized products greatly improve the added value of products.

Clothing enterprises benefit, Baihua technology lace "Springflower" brand value is also naturally increasing in value.

An original design lace for the same fabric, plus the appearance patent, is 4 times or even higher than the price of the ordinary lace.

dialogue

Build APP platform to dock the lace factory

Although all kinds of remarks point out that 2016 will be a very difficult year, the pace of Lai Shijun's progress has not ceased.

After Baihua technology has successfully launched the new three boards, the "APP" vertical platform is also set sail.

What are the main functions of this APP?

Lai Shijun: designers used to look for lace to run to the market or search online. The result was very poor.

But with this software, take out the phone and upload it to the desired lace, and immediately show which factory has this product and watch the factory in real time.