Interactive Attraction Of Target Consumer Groups Has Become A New Norm Of Brand Marketing.

With the decline of the traditional celebrity endorsement mode,

Brand players are attracted by the rich and extensive interaction with the target consumer groups.

The new normal of marketing.

With the change of consumption pattern, the brand promotion mode has also been advanced step by step.

At the end of the year sales season, seven wolves, CABBEEN, PEAK and other brands have been using nodes to stage the marketing battle at the end of the year.

In the face of physical retail "severe winter" situation, local

Enterprises speed up the pace of marketing and use unique activities to attract eyeballs.

Recently, some clothing brands have been trying to provide a brand new mode of consumption, turning single shopping places into emotional experiences. More and more brands realize that consumers need not only satisfied products, but also richer and more solid services and experiences.

Last month, CABBEEN clothing and Wanda Plaza again joined hands to create "Wanda CABBEEN love declaration" large-scale theme activities, the romantic Premiere of the micro movie "love and confession", the surprise of the flash dancers, the blessing of "paying for love", and the sign language presentation of the entertainment star Julian Cheung, the climax of the activity atmosphere.

Wu Shaoqiang, executive director and chief executive of CABBEEN apparel limited, said he hoped to join hands with Wanda to create a "break the Convention" love day and inspire young people to lay aside their psychological shackles and speak bravely.

Meanwhile, the flagship of CABBEEN's new format, the CABBEEN 33 Pavilion of Baiyun Wanda Plaza, Guangzhou, was unveiled on the same day.

Up to now, CABBEEN apparel has opened 129 shops in Wanda Plaza.

Wu Shaoqiang said that as the best strategic partner of Wanda Plaza, CABBEEN clothing will have further, more comprehensive and in-depth cooperation in the future.

With the decline of the traditional celebrity endorsement mode, clothing brands have become the new normal of brand marketing with rich and extensive interaction and attracting the target consumer groups.

Recently, at the fourth China Entertainment Marketing Summit Forum, the seven wolves won the "influence on China's outstanding brand awards" by way of "going out for Milan show" and Internet pformation, entertainment marketing and other brand pformation.

The brand innovation case of wolf culture cross boundary entertainment marketing has also attracted the attention of the industry.

The seven wolves not only cooperate with the well-known DJ to hold the fashion dress fashion party, but also launch the activities of wearing the wolf T to call the Uber special car combined with pop music.

At the same time, the seven wolf wolf culture series is a collection of Huang Xiaoming, Ma Tianyu, Li Yifeng, Wang Kai and other domestic male stars for their popular single product "concave shape" point praise.

Yan Jun, deputy general manager of the seven wolves, said: "in the future, clothing is no longer a mere dress. It is a good way to build up its own fashion ecosystem."

Efforts to create brand culture and the PEAK movement.

At the end of 2015, PEAK signed two big NBA stars, Parke and Howard, and launched a new year's advertising film to the global people in New York Times Square. This is also the three year of PEAK's landing on the big screen, known as "the world's crossroads", pushing the Chinese brand and pushing Quanzhou culture.

Xu Jingnan, chairman of PEAK, said: "PEAK is actively participating in international competition and establishing a brand new international image worldwide."