The Development Of Garment Industry: One Side Is Hindrance, The Other Is Encouragement.
In the first 11 months of 2015, retail sales increased by 10.6% compared with the same period last year, while retail sales in November increased by 11.2%, a 10 month high.
The growth of clothing category is not satisfactory.
By category, the sales volume of clothing, shoes and hats and needle textiles increased by 9.9% to 138 billion 200 million yuan in November, while the sales volume of clothing shoes and hats and needle textiles increased by 10.1% to 11953 billion yuan in 1-11 months.
Overall, the growth rate of clothing category has slowed down this year, the growth rate is lower than the total sales volume of the society, and it has hit a 9.1% annual low growth rate.
Internet mode intensified
In 2015, Alibaba's "double 11" trade volume was nearly 90 billion yuan, two times that of 2014.
"Double 11", which seems to have been hyped out by the Internet, has become a global carnival. It is worth noting that the "double 11" products are mainly garments.
The "Internet" mode of garment industry should make better use of the Internet and related technologies, so that the efficiency and quality of clothing production and service are more in line with the requirements of intelligent and information-based production of "industry 4".
Although the private custom market of clothing is not mature at present, there are many problems to be solved urgently. But the advent of the Internet era has actually changed all aspects of people's life. In the field of clothing, the trend towards individualization and consumption is becoming more and more obvious. The advantages of online customized clothing are gradually emerging.
at present
Cross-border electricity supplier
In the first half of 2015, the export business accounted for 84.8% of the total, and the electricity supplier accounted for 15.2% of the total.
With the promotion of policies, the reduction of logistics costs, the standardization of customs clearance and other factors, and the exuberant consumption demand of Hai Tao, the proportion of import business providers will gradually increase.
In 2014, the volume of cross-border import business pactions was 476 billion 290 million yuan, an increase of 58.9% over the same period, and the composite growth rate has reached 58.32% over the 08 years.
In the first half of 2015, B2C accounts for 8.1% of cross-border electricity suppliers, and consumers are mostly 25-30 year olds. In the future, as the income level of these people has entered an upward period, the proportion of B2C pactions will further improve, and the growth space will be larger.
Next year, cross-border import electricity providers will focus on the outbreak, and the competition will further escalate into a mixed mode. The future pattern is not yet clear.
Online customization is relatively easy to aggregate customers, providing services without limitation of time and space. The reduction of intermediate links reduces operating costs, has natural advantages on price, and can also meet individual needs.
Therefore, in 2016, with the progress of relevant technology and the improvement of the market, the custom made cake of clothing customization will surely cause the competition of the major clothing brands.
textile
Exit
Slow growth
According to China Customs data, since 2011, the monthly import volume of domestic cotton yarn has increased rapidly, all over 100 thousand tons, and by 2015, it has remained at around 200 thousand tons, of which 7, 8, and September were 215 thousand and 700 tons, 207 thousand and 700 tons and 217 thousand and 800 tons, respectively, representing an increase of about 300% over the same month in 2003.
In 2015, the domestic textile industry is still in a weak position, and most of the production is maintained by large and medium-sized enterprises. The products are mainly medium and high end products, and the low-end yarn market is weak and difficult to sell. In 2016, the market did not find obvious changes and turnaround, and business or improvement could not be made. Enterprises still need to continue developing new main products and enhance market competitiveness so as to win a foothold in the market of "water and waves".
According to the latest statistics from the General Administration of customs, in November 2015, China imported 159 thousand and 500 tons of cotton yarn, down 8.49%, down 2.91% compared to the same period last year. Despite the recent narrowing of the domestic and foreign cotton yarn prices, the cost advantages of low spun yarn in India, Pakistan and Southeast Asia are still not allowed to be ignored. Some foreign governments are also strongly supporting the development of the textile industry. The impact of the outer yarn on the domestic yarn will continue or even increase.
Besides, the impact of outer yarns is not only an impact on the domestic market, but also an inevitable impact on the export of domestic yarn.
From the data, we can see that since 2003, the number of domestic cotton yarn exports has declined slowly, and the export volume of textiles has also increased slowly. Considering the factors such as rising prices and rising costs, the growth of the amount may be only a superficial phenomenon.
Textile and garment industry
Benefit from the RMB exchange rate
In the field of textile and clothing, export volume has been declining due to the rising cost of manufacturing in recent years and the appreciation of the RMB exchange rate.
According to statistics from the General Administration of customs, export of textiles and garments in China last year -11 US $256 billion 946 million in January last year, down 5.79% from the same period last year.
Among them, textile exports amounted to 99 billion 721 million US dollars, down 2.59% compared with the same period last year, and exports of garments and accessories were 152 billion 725 million US dollars, down 7.71% compared with the same period last year.
The fall of the RMB exchange rate will benefit the export of textile and garment industry. Because the order price of export enterprises is mostly priced in US dollars, the weakening of the RMB against the US dollar will raise the price of the RMB order and increase the income.
At the same time, at the asset liability side, foreign exchange assets or liabilities owned by enterprises will also generate exchange gains and losses under the effect of exchange rate changes.
In addition, the improvement of export competitiveness in the international market will also help increase orders and improve sales.
On the 7 day, the China foreign exchange trading center's central parity rate of RMB against the US dollar was 6.5646, a sharp reduction of 332 basis points over the 6 day, and a eighth consecutive trading day reduction, the lowest since March 18, 2011.
The organization believes that the weakening of the RMB exchange rate will promote China's exports and increase the exchange earnings of related enterprises, especially those with high proportion of export-oriented businesses.
It is estimated that textile and clothing will benefit most, and the RMB exchange rate will drop by 1% to 2% to 6%.
In addition, the weakening of the RMB exchange rate also helps to enhance the competitiveness of export products, such as textiles, clothing, household appliances, steel and so on. In addition, due to the depreciation of the renminbi, the gold effect of hedging tools also highlights.
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