The Three Picture Shows The "Gratitude And Resentment" Of Nike And Adidas In The Past Fifteen Years.

2001-2005

In the early twenty-first Century, the two largest

Evenly matched.

In 2001, CEO Hainer Herbert took office and launched a popular brand new Y-3 with the famous Japanese fashion designer Yamamoto Teruji (YohjiYamamoto) in 2003. In the same year, Nike signed the first year students Lebron James and Kobe Bryant with 93 million US dollar and 45 million dollar contract respectively, and bought CONVERSE, plus the Hurley and Starter that had been acquired, and the total amount is estimated to be US $450 million.

2006-2010

In 2006, Mark Parker (Mark Parker) came to Nike CEO. In the same year, Adidas bought Reebok for $3 billion 800 million. In second years, Nike signed a contract with Kevin Durant (Kevin Durant) for 60 million dollars. In 2008, Nike bought British football products.

UMBRO, Adidas signed Derrick Rose (Derrick Rose), and in the end of this 2010, Nike was proud of its total revenue of $19 billion.

At this stage, compared to Nike,

I am going to finish my task at a slow speed.

2011-2015

In 2011, Adidas launched a new Slogan: Adidas Is All In, and used Primeknit technology for the first time in running shoes in second. In the same year, in addition to selling UMBRO, Nike also introduced Yeezy 2, Flyknit light running shoes and Roshe Roshe created by designer Dylan Raasch. The two pairs of running shoes jumped rapidly after being popular by fashion street vendors. Until 2015, Adidas used the annual horn of the flagship running shoes to fight back the horn, and co operated with the rap superstar Kun ye to release the Is, including the 350 pairs of shoes and two pairs of shoes.