Garment Industry Is Coming To Life.

2015 marks the end of the 12th Five-Year plan. It is also a key year for the textile industry to enter the new normal economic situation, comprehensively and deeply promote structural adjustment and industrial upgrading.

The textile industry has shown the trend of steady economic development, continuous structural adjustment, innovative ability and brand building.

Sun Ruizhe, vice president of the China Textile Industry Federation, said that the growth rate of textile industry in 2015 was 6.4%, higher than all industrial added value, and the textile industry continued to grow steadily under the downward pressure of the whole economy.

In terms of Global trade, textile processing accounts for 54% of the world's total, and textile and garment exports account for 37% of the world's total.

The competition of clothing brand has entered the era of global competition, rather than the competition between Internet brands, or traditional brands and traditional brands.

I think it's a good thing that international brands are stationed in different platforms, which not only bring quality customers to online brand marketing, but also promote self perfection of the platform and speed up the good circulation of the whole commodity flow and user flow.

Consumers of different age groups tend to be more homosexual, and can no longer distinguish customers from traditional age.

For example, buying product price preference is a way to divide consumer groups.

The degree of concentration of consumers' sex and age and the diversification of consumption groups also mean the diversified demand of consumption, and the price performance of products.

Speed up.

In the new era, commercial retailing is not a "landlords" but a "Chinese business partner" in the new era, opening up new formats, leading creativity and high quality consumption concepts.

The innovation of Taobao red and social media brand shows that the post-90s consumers pay more attention to the imitation of the star (idols) dress dressing, and pay attention to the interpretation of the story and culture.

In the future, consumers will pay more and more attention to cost-effective products.

Domestic consumers' enthusiasm for luxury goods will gradually diminish.

Next year or the next few years, the high rate brand will be strongly influenced by the brand of online cost-effective, and will gradually turn into a reasonable cost-effective product. The industry will really return to the essence of retailing.

We are confident that Internet brands such as Ingman will have a strong impact this year on profiteering commodities and will continue to maintain steady growth and profitability.

In order to really sell a piece of clothing, there is a lot of work behind it. In addition to the design, fabric selection, consumer research, and version of the try, a new version will be issued to new customers, so that customers can try it on. After trying out, the customer reflects the product is not good, the version is uncomfortable, the packaging experience is not good, the price is reasonable, and whether it exceeds expectations.

It's not a simple test, but a lot of research.

In recent years, the development of tourism in China has been noticeable even though only 6% of the population hold passports.

Last year, nearly 120 million Chinese tourists traveled overseas, two times more than 5 years ago.

These tourists are extremely important to the luxury industry, because 2/3 of Chinese luxury goods expenditure of 65 billion euros last year occurred outside China, some of which originated from consumers buying middlemen and bypassing high import tax on luxury goods, which made them cheaper to buy overseas.

South Korea and Japan are becoming more and more popular.

According to the "investment reference" data, this year, 1/4 of Chinese tourists take Korea as the first destination for outbound travel, two times the number of last year.

France ranks first in the list of destinations for Chinese outbound travel. Now it is too early to say whether the recent terrorist attacks will frighten tourists away.

Luxury companies have also tasted the bitter pill of expansion. Recently, a report by the Chr (34) demand research institute Chr (34) and its superior institution, the World Federation of large enterprises, said that the expansion was based on "overoptimistic growth and consumption forecasts" for misleading foreign investors.

According to Bain & amp; Bain, luxury goods spending in mainland China fell for the first time last year, at around 15 billion euros, according to data from Co & Co.

The consulting firm predicts that this will fall further by 2% this year, compared with 1% last year.

That is a sharp reversal of the 10 years of substantial growth.

According to data from Exane BNP Paribas, Paris, luxury spending in China and abroad has jumped 10 times over the past 10 years, rising from 3% in 2004 to 30% last year.

But luxury companies will have to come up with countermeasures quickly because they are overly optimistic about the expectations of the growing middle class bringing large numbers of new customers.

As the demand research institute points out, "most Chinese citizens still have a long way to go before they enter the middle class."

In recent years, luxury companies have been attracted by cheap rent provided by local governments and the huge population of the two or three line cities. Local government officials are eager to show off their achievements with brand-new glittering shopping centers.

But consumers there do not necessarily have the money to buy Gucci or Louis Weedon handbags.

The result of this rapid expansion is that the number of luxury stores in China exceeds that of any other country in the world. The data of Bernstein research show that the number of luxury stores in China is much higher than that in the United States and is approaching saturation.

Britain's Boboli and the United States have reduced their business in Hongkong, where rents are rising, but the number of tourists in mainland China is decreasing.

The beneficiaries of the shift include outdoor brands such as North Face and sports brands such as Nike and Adidas, reflecting the growing emphasis on healthier lifestyles.

Brand building is the stabilizer of industry speed change.

Since 2015, the growth of clothing, shoes and hats and textiles has maintained an increase of about 10%. Fixed asset investment has maintained a growth rate of about 15% in the whole development process.

The main business revenue has basically maintained an increase of about 5%, and the total profit in 2015 decreased slightly in November.

Judging from the proportion, the current clothing, shoes, hat and knitted textiles are basically 10% of the proportion, exports remain at the level of 12%~13%, the main business income in the entire industry has maintained more than 6% of the total profit total close to 6% level.

The development of manufacturing brand is steady, the progress of terminal brand is obvious, the regional brand continues to improve, and the international brand accelerates.

The globalization process of brand enterprises is accelerating, and overseas investment is accelerating in a multi regional, multi industry and multi form manner. Some conditionally fashion brands begin to integrate international resources through the capital market, through mergers and acquisitions, joint ventures and equity participation.

The national policy support, industry synergy promotion, enterprise cultivation management, social organization participation and other multi brand building patterns have basically taken shape, and the brand value system composed of quality, innovation, rapid response, social responsibility and brand culture has been widely recognized and practiced.

At present, China's original clothing brand echelon is basically formed. According to the statistics of the large retail enterprises in China's business information center, there are about 4000 domestic and overseas apparel home textile brands, including 3500 domestic brands, and independent brands are the main force in the domestic consumer market.

The next step is to vigorously enhance the competitive edge of textile products, the advantages of the industry and the competitive edge of the brand.

We should pay attention to the innovation of intangible products, pay attention to intangible service channels and experience innovation, and aim at changing the consumption demand of individuation, diversification and multi-level, and simultaneously carry out the pformation and upgrading of the textile industry in terms of technology, product and mode innovation.