• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Is Behind The Success Of The Clothing Market In 2016?

    2016/1/14 9:23:00 56

    Fashion MarketDesignerExperiential Shopping

    In recent years, the overall slowdown in the international and domestic apparel markets has slowed down, but

    Fast fashion brand

    However, it has gone against the trend. Under the leadership of H&M, ZARA and UNIQLO international fast fashion brands, fast fashion brands in China are beginning to break through.

    What is behind the success of fast fashion?

    "Weary and similar pursuit of individuality in clothing consumption concept is becoming more and more mainstream."

    A fashion industry insider said that the quick response mechanism of fast fashion brands just satisfied the needs of current consumers.

    Of course,

    Fast fashion success

    Behind this is the innovation of the flexible production mode of "small batch, multi variety, fast delivery", which is on demand and flexible and efficient.

    Take the Han Du clothing house as an example, it created the "single product whole process operation system" based on the Internet.

    In this system, 2 to 3 employees form a group. Each group is an independent profit center and operates a brand single product throughout its own operation.

    According to the completion rate, gross profit margin and inventory turnover rate, the company formulating the "performance bonus formula" and regrouping the group whose performance is not up to the required requirement.

    "The role of the company's management is to make regulations so that a good competition can be formed between these teams so as to ensure the smooth operation of the whole system."

    Jia Peng, deputy general manager of Han Du Yi house, said that the Korean group has changed from the first 40 cracks to 280, ensuring that the online shop has a new speed every week, with 30000 new models on the whole year.

    At present, the flexible manufacturing mode has been widely recognized in the clothing industry. The more intelligent clothing flexible production system can not only reduce the production cost, but also meet the personalized consumption demand.

    Online and offline two combinations

    Recently, the Internet famous women's clothing brand O2O and Shanghai retail giant new world department store cooperation, "Yin man + department store" will enter the new world flagship department store flagship, to achieve passenger flow, commodity flow and consumer experience through.

    INTMAN apparel is a typical online business.

    In July, Yin man opened the strategic layout of the whole channel, "Yin man +".

    As of the end of October, the company has opened more than 70 stores nationwide and signed more than 140 shops.

    In Yan man's physical store, online and offline share the same price, supporting cash and mobile payment in two ways.

    Fang Jianhua, President of Yin man, said that although the "double 11" sales exceeded 100 million yuan, the limitations of online businesses were obvious, for example, clothes could not be tested.

    "The electricity supplier's customer experience is doing well, there will be about 15% return rate, not because of quality problems, but size, color, shape or visual effect difference caused."

    Fang Jianhua said.

    Experience shop has solved the biggest pain point of this consumer online shopping.

    In addition, experiential marketing can better "circle" to customers.

    Taking the experiential store in Shanghai as an example, the trial trade reached a conversion rate of 65%, and even in the "double 11" period, the conversion rate was only 6%.

    "Online and offline two organic combination, can greatly enhance customer conversion rate."

    Fang Jianhua said.

    The industry believes that this kind of online shopping and offline experience into one of the experiential shopping, in the electricity supplier shopping mode integrated offline visual, touch and fitting experience links, and in regular shopping increased online payment, express home convenience function, to meet the needs of different groups of consumers.

    With the end of imitation consumption, diversified and personalized consumption demand has gradually become the mainstream of garment industry.

    At present, the relationship between consumers, producers and the market is being reconstructed, and the dominant characteristics of consumers are becoming more and more clear.

    Only when garment enterprises comply with the trend of consumption change, seize the core needs of consumers, and constantly enhance the consumers' experience, can they go further and further

    The State Council recently issued the guiding opinions on actively giving play to the new consumption guiding role and accelerating the cultivation of new supply new power. It clearly pointed out that the new consumption, which is mainly focused on upgrading traditional consumption and upgrading new consumption, especially in the key areas such as service consumption, information consumption, green consumption, fashion consumption, quality consumption and rural consumption, will lead the rapid growth of related industries, infrastructure and public services investment, and expand the new space for future development.

    "With the basic end of the imitation wave like consumption stage, personalized and diversified consumption has become the mainstream, especially the younger generation is more interested in the fashion brand goods and services that embody personal characteristics."

    Zhang Qinghui, vice-chairman and Secretary General of the China Fashion Designers Association and vice chairman of the China Fashion Week Organizing Committee, recently told the Economic Daily reporters that fashion consumption and quality consumption will lead and promote the pformation and upgrading of the garment industry to a higher level and larger space, and accelerate the development of related fields, such as consumer experience, personalized design, flexible manufacturing, and so on.

    Personalized and diversified consumer needs

    In the 2016 spring and summer series of China International Fashion Week, 71 designer brand fashion shows were staged in succession.

    The brilliant fashion feast conveys a clear industry signal - the designer brand of creative self and different styles are meeting the personalized and diversified consumer demand.

    "I like the way I am at ease" is the design theme of Zheng Qinger, the founder of the Qing Dynasty brand. She starts from Chinese aesthetics, and the cotton dress skirt is loose, comfortable and elegant.

    Pan Yiliang, director of brand design at GIOIA PAN, continues traditional exquisite hand-made fabric technology, with a small number of items, which emphasizes providing consumers with advanced customized design.

    The arrival of the era of personalized and diversified consumption has brought great opportunities for Chinese designer brands.

    In the process of pformation and upgrading of garment industry, we should make more effective use of the power of design to enhance the added value of every link in the industrial chain.

    Zhang Qinghui said that only in this way can the garment industry meet the new needs brought by the consumption pattern of lifestyle and develop healthily and continuously.

    You can also see from this fashion week whether senior.

    Designer

    Or the new generation of designers, in the fashion design innovation road, has extended the vision to the entire industry chain.

    Designers not only focus on color, fabric, shape, pattern, and collocation, but also begin to pay attention to the innovative application of fiber materials, dyeing, environmental protection and energy saving.

    "Young designers growing up in this rapidly changing era will add even more exciting elements to China's fashion industry through their design rhythm with the times."

    Zhang Qinghui said.


    • Related reading

    Looking Forward To The Pformation Of Textile And Garment Industry In 2016 Is Still The Top Priority.

    Daily headlines
    |
    2016/1/13 15:20:00
    54

    What Is Worth Looking Forward To And Thinking About In 2016?

    Daily headlines
    |
    2016/1/13 10:35:00
    64

    萬達去年收入208.9億 王健林稱引入創新模式

    Daily headlines
    |
    2016/1/12 9:38:00
    31

    How Many Wonderful Stories Did You Deduce From The Wholesale Clothing Market In 2015?

    Daily headlines
    |
    2016/1/11 10:29:00
    50

    H&M'S Difficult Road Test After Not Renewed With Tom Berdych

    Daily headlines
    |
    2016/1/9 21:28:00
    22
    Read the next article

    WHITE Series - The Sense Of Screen Outlined In Knitting

    WHITE Italy designers' exhibition, China designers' exhibition, SHOWROOM exhibition and SHOWROOM order meeting will be held on 27 May 25, 2016, -5.

    主站蜘蛛池模板: 日韩免费a级毛片无码a∨| 欧美jizzjizz在线播放| 男人边吃奶边爱边做视频国产 | 丰满少妇大力进入| 91久久另类重口变态| 欧美高清性色生活片免费观看| 大陆老太交xxxxⅹhd| 国产mv在线天堂mv免费观看| 久久久久免费精品国产| 花季传媒app下载免费观看大全| 无码人妻少妇久久中文字幕 | 亚洲最大免费视频网| 中国sで紧缚调教论坛| 精品欧美高清不卡在线| 小蝌蚪app在线观看| 人妖视频在线观看专区| 91福利视频导航| 欧美性理论片在线观看片免费| 国产精品99久久久久久董美香 | 中文字幕人成乱码中文乱码| 精品视频在线免费| 天海翼一区二区三区高清视频| 嘿咻视频免费网站| 一二三区免费视频| 菠萝蜜视频在线观看入口| 日韩精品黄肉动漫在线观看| 国产午夜成人AV在线播放| 中文字幕在线一区| 蜜桃麻豆WWW久久囤产精品| 成人永久免费高清| 国产一区二区三区免费播放| 一级毛片无毒不卡直接观看| 特级毛片www| 国产精品久久久| 久久九九久精品国产免费直播 | 最近2019中文字幕无吗| 国产精品vⅰdeoXXXX国产| 久久天天躁夜夜躁狠狠躁2015 | 特级毛片在线播放| 国产福利一区二区精品秒拍| 久久久亚洲av波多野结衣|