IKEA Is Really Coming To Wenzhou This Time.

IKEA, as a household brand known by the earth, has many fans all over the world. It can be regarded as the most popular home brand of young people in Wenzhou.

IKEA PUP store (order delivery point) is IKEA's new format mode designed to attract more consumers to online consumption and shop visits. It is called diminished IKEA.

Since 2015, IKEA has opened PUP stores in Spain, Norway, Finland, the United Kingdom, Canada and Thailand.

On the scale, the PUP shop has an area of about 1/10 of the normal IKEA size, between 2000 square meters and 2500 square meters.

In terms of goods, PUP stores mainly display and display IKEA's best selling products, mainly about small pieces, about 2500 kinds.

Not equipped with large quantities of stock, especially for large items, ordered by the IKEA shopping center or distribution center near the consumer network.

Geographically, unlike most IKEA set up in the suburbs, the location of IKEA PUP stores is biased towards the urban area, making it easier for consumers to shop and pick up goods.

In terms of services, PUP stores, like ordinary IKEA, are equipped with professional guide buyers, providing the same household planning, distribution, installation and after sale services.

And, though compared with ordinary stores,

The area and scale are much smaller, but the signboard IKEA restaurant will still be set up.

Since 1998, when IKEA opened its first store in Shanghai, Wenzhou people began to ask, "when does IKEA open to Wenzhou?" this problem is almost repeated at the forum every time IKEA opens its new store.

Now, IKEA is finally here.

In fact, in the ten years before 2008, in the ten years of entering China, it was only in the north of China that the olive branches of other cities in China were almost completely declined.

At that time in Wenzhou, there was an emerging industry called "IKEA purchasing". Some purchasing items that are fragile or fragile can reach up to 30%-50% of retail price.

Similar to "good hundred years" and other IKEA imitators in Wenzhou are also strongly sought after.

A lot of Wenzhou IKEA fans will go shopping in IKEA stores in Shanghai, Guangzhou and other places.

After 2010, IKEA began to accelerate its expansion in China. Up to now, 19 stores have been opened, and two places in Ningbo and Hangzhou have been opened in Zhejiang.

Wenzhou people's enthusiasm for IKEA is increasing. It is common practice to plan a IKEA line on the weekend.

Today, IKEA is opening its first PUP store in China.

This one

The new format that we are trying to create is seemingly small. But in the mouth of Zhu Changlai, President of IKEA (China) Investment Co., Ltd., it is testing the task of IKEA's China online business. It should not only test the purchasing power of a city, but also accumulate experience for IKEA.

Wenzhou, which has always been considered a three tier city, has been promoted to a second tier city in the eyes of all luxury brands in the eyes of Wenzhou people's efforts and amazing consumption ability. It has also become the China's settled place after IKEA set up PUP stores in London, Toronto, Thailand and other places in London, Toronto and Thailand.

Starbucks, UNIQLO, H&M, Muji...

All these brands have arrived.

Now, IKEA is really coming.