The Market Space Of Smart Shoes Looks Broader.

Compared with smart bracelet and smart glasses, obviously, the market space of smart shoes looks broader.

Data from China's footwear industry show that in China, there are over 13 billion pairs of shoes produced annually, accounting for more than 65% of the world's total footwear, ranking first in the world. As a trading power, nearly 10 billion pairs of shoes are sold to nearly 200 countries and regions in the world, with an export share of 33 billion 700 million dollars (excluding shoe materials, etc.).

The number and amount respectively account for 73% and 40% of the world's footwear export volume and the same amount.

In addition, China is the second largest footwear market in the world, next to the United States, accounting for 22% of the total global footwear consumption.

In terms of market sales, China's annual footwear consumption is about 30~33 billion pairs, with a per capita consumption of 2 to 2.5 pairs. Compared with the European Union's annual consumption of 2 billion 800 million pairs and the United States 2 billion 200 million pairs, China is a larger market.

Under the temptation of hundreds of billions of dollars, apparently no enterprise can refuse, and every enterprise tries to get a share in the field of smart shoes.

And from the shoe itself as

In terms of temperament, it is not impossible to make it the second mobile phone industry. After all, most people will choose to replace their new shoes every other time. This coincides with the concept of smartphone, apple mobile phone: let consumers actively update their own products, so that their products can always be sold.

Surprisingly, these shoes have been popular with fans and users, and the time has not yet been reached. The number of intelligent sneakers has reached 144% of the completion rate. There is also a smart sneaker. The number of chips has reached more than 500%, and fundraising has been about 5000000.

In addition, on the Jingdong's publicly funded website, the search for the smart shoe industry can see a number of related smart shoe products, which are also welcomed by users.

Thus it can be seen

It is very difficult to imagine that the future imaginary space will not kill.

If you have recently focused on smart shoes and crowd raising websites, you will surely find many smart shoe products on the website.

In the arena of smart shoes, fighting has begun.

And crowd raising is the main position.

Take Taobao's crowd raising as an example, Taobao launched a smart shoe special at the end of July, and the related products of intelligent shoes were up to 10, ranging from smart running shoes, smart children's shoes to pregnant women's shoes.

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[Bain company recently released a 2015 annual "China Luxury Market Research Report" that China's luxury market has been declining for second consecutive years.

Data show that the scale of China's luxury goods market in 2015 was 113 billion yuan, down 2% from the same period last year.

]

Near the new year, Zhao Meng entertained her friends in order to give thanks to each other before giving her a recommendation.

Zhao Meng's "record" is good this year. Before this stock market crash, he heard his friend's suggestion and quit in time.

On the day of the meal, she passed IAPM, saw the big sign of GUCCI, and thought about buying a new year gift.

There were not many guests in the shop, but there were also three to two in the store accompanied by the clerk to see objects.

The scene was better than what she saw a year ago, when most of the staff in the store had more customers than customers.

"This may be due to the adjustment of luxury prices in the first half of 2015."

"If you go to IFC in Lujiazui now, you will find more customers than before," said BrunoLannes, chairman of consumer goods, retail and luxury goods business in Bain, a consultancy.

In fact, after Chanel took the lead in price adjustment, many brands adjusted their prices in China in a low profile.

The adjustment of price has helped the Chinese consumers to a certain extent.

But overall, China's luxury consumption has declined for two consecutive years.

If luxury brands want to increase their turnover in China, remember that women spend more time on luxury goods than women.