• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How Ambitious UA Enters Sports And Wearable Fields In 2016

    2016/1/22 14:15:00 183

    SmartSports ShoesMatching.

    The first response given by Under Armour is HealthBox and Record.

    Seven years ago, Fitbit launched its first sport bracelet. Four years ago, Nike expanded the wearable field through FuelBand. Under Armour began to launch its first intelligent hardware. Is it late?

    No, in fact, the company, known for its sports training clothes, has quietly dominated the field of sports fitness.

    At the recent CES 2016 conference, Under Armour announced a partnership with IBM, and will jointly develop a app UA Record, which combines sports exercise and health management. Along with the software iteration plan, there are also a series of hardware devices, namely HealthBox.

    What is HealthBox?

    This is a set of intelligent hardware developed with HTC, including Bracelet UA Band, weight scale UA Scale, and heart rate recording UA band Heart Rate Rate.

    It can also work with the previous UA Speedform Gemini 2 sneakers and JBL headphones.

    First, let's talk about UA Band. If you still remember the HTC Grip project, the product that has been delayed for a long time, it has appeared in a completely new way with the support of Under Armor technology.

    UA Band has a very important position in the $400 HealthBox HealthBox. It has a smooth, curved display, black and red wristbands, and physical buttons on the side, which is reminiscent of Nike's FuelBand.

    Through the UA Band curving screen, you can show your movement, including running, cycling, weightlifting and walking, all of which can be customized in UA Record.

    But it does not contain GPS (HTC Grip has planned to join GPS function) and heart rate monitoring function, which sounds very close to the location of Fitbit Charge HR.

    When it comes to heart rate monitoring, there is also a very interesting product, UA Heart Rate, in the HealthBox.

    This is a heart rate monitoring chest belt worn on the chest. It has an optical sensor to record movement before recording the resting heart rate (not the active heart rate) before and after exercise.

    The location of UA Heart Rate makes up some of the missing functions on UA Band, and also subdivides the usage scenarios.

    And the official said that the UA Heart Rate can be fully charged in half an hour for five days.

    When you match these two hardware products through Record, all motion information, including MapMyRun, can be seamlessly integrated.

    However, it has been reported that, because the GPS is not used, but the accelerometer is used to calculate, the two hardware are slightly deficient in accuracy. Under Armour plans to upgrade firmware in the next version.

    UA Band and UA Heart Rate are all products launched with exercise training, while UA Scale is designed to match MyFitnessPal MyFitnessPal applications.

    Like other scales, it can measure body weight and body fat, and pmit data to Record.

    If you are using MyFitnessPal at the same time, it will become very powerful. By continuous recording of users, MyFitnessPal can analyze the weight pounds that you need to reduce (increase). When you stand next to UA Scale, it will tell you how far away from the target.

    In addition, UA Speedform Gemini series sneakers are part of this product matrix.

    Running shoes

    Sensors at the bottom track your running data and record them in applications like Record or MapMyRun.

    It is more accurate than any bracelet or cell phone. Of course, I would rather not take these things when I run.

    In the field of smart wearable, Under Armour is a bit late, but it can take a lot of steps. As I mentioned above a series of software applications mentioned above, it is necessary to talk about UA Record application.

    What is Record?

    As I said in the opening paragraph, Under Armour released a high-profile version of the 3 bit version of the app at the CES conference, aiming at becoming a simplified mobile fitness tracking, managing personal health data, and connecting mobile terminals to digital communities.

    _ueditor_page_break_tag_

    This means that Under Armour has already taken the lead in Nike to get through the software and hardware in the field of sports and health. In this battle of digital sports and health hegemony, UA has taken a big step forward.

    In the "Apps and device management" of Record, we can see that in addition to a series of hardware products, such as MyFitnessPal, and so on, we have already connected the data connection, and we have access to many third party products such as Jawbone, Misfit and Fitbit, and iOS and Android version also have access to the health center of the system level.

    In the four main tab of the bottom, community and social elements occupy a large part.

    On CES, Under Armour also promotes the social attributes of Record Record through many sports stars, and users can record health on them.

    data

    Challenge your friends, check the daily or weekly rankings, and encourage each other.

    "Every company is running products in their respective segments, but no one has assembled them. We are building an open platform," said Kevin Plank Plank, founder of Under Armour.

    From software to intelligent hardware, product matrix is formed.

    If we look closely at the trend of Under Armour over the past two years, our ambitions begin with the acquisition of MapMyFitness. After that, we have acquired MyFitnessPal and Endomondo, among which MyFitnessPal is the most popular calorie management application in the market, with more than 65 million users.

    In Under Armour's matrix plan, acquiring third party software, accumulating users and technology is the first step.

    Next is to expand the hardware peripherals, first add intelligent tracking elements to the traditional sports equipment that they are good at, and the intelligent hardware that is not good at working with mainstream hardware vendors, such as HTC and JBL, is a very clever method.

    As a result, Under Armour has all the strength from entry-level users (to software records) to heavy users (software and hardware), from front-end hardware support to back-end software analysis, from sports to fitness to health management.

    So it started the march of the next node -- the construction of the software and hardware ecosystem. Obviously, the same kind of manufacturers did not do this.

    That's why Under Armour attaches so much importance to Record.

    Although Nike+ platform has accumulated advantages over the past 10 years, its Running and Training products have become quite popular. However, Nike has never had a platform to get all its product lines open, which is also the key to forming a closed loop for an ecosystem.

    So Under Armour is still behind Nike and Adidas in general, but it has been growing crazily in recent years.

    market

    Sales volume has stabilized second), accompanied by the pformation from traditional sports equipment to technology and technology, making it one of the three biggest hegemony. This also confirms the idea that UA has always been "using technology to kill the tradition".

    Finally, I want to conclude this article with the dialogue between MapMyFitness CEO Robin Thurston and Kevin Plank. When Thurston asked, "Under Armour is too late to enter, FuelBand has already appeared", Plank said:

    When you see the next technology coming, it means there is still a long way to go. Now, we think that the time is ripe.


    • Related reading

    Forever 21 Launched The Fat Gospel Of Big Size Sportswear?

    Power flow analysis
    |
    2016/1/14 16:28:00
    148

    The Garment Industry Is Trapped In The "Besieged City": "Downwards" Under The Downward Line Of Development.

    Power flow analysis
    |
    2016/1/13 16:01:00
    132

    Yiwu Becomes Addicted To Cross-Border Electricity Providers, Adding 6 Public Overseas Warehouses

    Power flow analysis
    |
    2016/1/11 15:13:00
    103

    American State Company'S Capital Operation Was Frequent Before Zhou Chengjian Lost The United States State Suspension

    Power flow analysis
    |
    2016/1/8 16:27:00
    154

    Apparel Industry "Black Horse" Aimed At "Virtual Operation" Semir To Seize The Market.

    Power flow analysis
    |
    2016/1/7 16:10:00
    75
    Read the next article

    In Winter, Dressing Is Like A Belt, So You Are Thinner And The Most Fashionable.

    In winter, when you go out and dress, you can't help wearing a little warmer. How can you wear it without getting bloated? A good ornament can make you look very different.

    主站蜘蛛池模板: 久久国产精品免费一区二区三区| 暖暖免费高清日本一区二区三区| 成人污视频在线观看| 在线观免费看高清影视剧| 免费看大黄高清网站视频在线| 一级毛片成人午夜| 狠狠色噜噜狠狠狠狠69| 欧美三级在线播放| 国产精品久久久久999| 亚洲天堂电影网| 色老板在线视频一区二区| 欧美亚洲综合在线观看| 国产精品2020在线看亚瑟| 人人添人人妻人人爽夜欢视av| a级毛片黄免费a级毛片| 精品日韩在线视频| 小天使抬起臀嗯啊h高| 伸进大胸老师里面挤奶吃奶的频| a级毛片高清免费视频在线播放| 爱豆传媒在线视频观看网站入口| 在线观看国产91| 亚洲国产精品久久久天堂| 日本按摩xxxxx高清| 日韩国产有码在线观看视频| 国产一级特黄高清免费下载| 中文字幕亚洲综合久久男男| 精品久久久久香蕉网| 在厨房里被挺进在线观看| 亚洲成人一级电影| 91精品国产麻豆福利在线| 日日摸日日碰夜夜爽亚洲| 午夜时刻免费实验区观看| 99国产情在线视频| 欧美xxxx做受欧美精品| 国产做国产爱免费视频| 三级理论中文字幕在线播放| 热99精品在线| 国产男女猛烈无遮挡免费视频网站 | 日韩亚洲人成网站| 四虎影视久久久免费| h成人在线观看|