Forever 21 Launched The Fat Gospel Of Big Size Sportswear?

"Fat people also have spring" is politically correct.

Thin is the fashion.

As soon as the new year arrives, I wonder how many people have made a promise to lose weight again.

Forever 21 shouted at this time to introduce the big code sportswear series.

This new

The line includes hoodies, tights, sports underwear, vest and so on. The price ranges from XL to 3XL, and the price of 14.90 - 29.90 dollars also extends the low price of Forever 21.

Ashley Graham has been used as a model in advertising, and the slogan is "No Days Off (never stops)".

This is the first time that Forever 21 has launched the big size sportswear product line.

This made Forever 21 fall into the competition with Target, Macy 's, the big regular sportswear is often the conventional product of these brands, and the brand image is relatively conservative.

For fast fashion, it's not hard to understand who rarely claims to have entered the big code.

Although the political correctness of this year is that "fat people have spring," you have to admit that fashion is so cruel to large numbers of people.

Last August, the Wall Street Journal reported that Forever 21 is trying to add some "more relaxed or more mature dress".

Expand to people outside the age of teenagers, such as those aged 30 or so.

The introduction of the big size sportswear can also be seen as one of the attempts.

For the Forever 21, which is known for its suspenders, umbilical outfits, bra tops and fancy patterns, people have long been used to link it with teenage girls, plus its low price and "worse quality than H&M", and even its name has become a difficult breakthrough.

Now it looks like this.

It's not easy.

Just like a reporter's report, a reader's message said, "why should we strive to get rid of the image of fast fashion girls? I'm afraid that eventually the market will be lost."