The Popularity Of Cottage Shoes Has Dealt A Heavy Blow To Genuine Shoes.
August 13th China footwear industry
market
On the other hand, channel competition is attracting more and more attention of the whole society. The hegemony consciousness and behavior of some retailers and hypermarkets are more and more seriously affecting the whole shoe industry.
Healthy
Grow up.
So, where is the focus of competition in the footwear industry? How to avoid competition risks? And the emergence of the tripartite confrontation among stores, shopping malls, network sales, and the changing marketing environment of shoe companies require enterprises.
Management
We must adjust accordingly.
In view of the current network
Shanzhai
The overflowing of shoes should be the main reason why many famous brand shoes choose genuine shoes city.
Related industry analysts pointed out: the so-called cottage shoes are some weak strength, lack of innovation ability of small and medium-sized shoe enterprises to cope with the market competition and adopt a non mainstream way.
However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes.
Especially in the network sales channels, because of the difficulty of supervision, the copycat and imitation shoes are popular, and consumers are at a loss, which seriously infringes the market interests of genuine shoes.
But the popularity of Shanzhai shoes has also brought a heavy blow to the genuine shoes.
First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.
Second, the Shanzhai "Li Gui" has damaged Li Kui's reputation.
Despite the fact that the copycat has a lot of creativity, the bottom is not thick enough and the production quality inspection is not high.
The anger of consumers is not necessarily a brand.
If you want to fight in the cottage, the conclusion is natural. If you don't hit the stable sales volume, why not beat the dealer's heart, the key is how to fight to achieve results.
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