2016: Clothing Stores No Longer Believe In Luck.

Now, shopping malls, shopping centers, walking streets, roadside streets and brand names emerge in an endless stream, thus opening up the business model of becoming a defeated king. In order to conform to the times and compete for competition, the comrades in the clothing industry have been fighting red eyes, killing red faces, and not reaching the end of the season until the end of the season. All kinds of sales promotion, discount, purchase, delivery, replacement, and other means have begun to move.

What is the trick of making enemies? That is, through various means of promotion, clearing inventory, returning funds and revitalizing goods, so the so-called creative promotion methods become a landscape of the clothing industry. Gradually, we have trained many customers into various classification levels.

1.

Listed on the purchase is to catch up with fashion, love fashion is not bad money.

2, at the end of the quarter, the main reason is that the average income is also fair and beautiful.

3, those who wait for the end of the season to clean up are the ones who love the cheap and demand the best value.

Is it true that we have developed customer shopping habits or customers are becoming more and more rational? Thinking carefully, there is actually no lack of customer shopping habits. The reason for that is in fact the disguise of "Red Sea fighting" in our clothing industry.

Some people say that there is no way to get rid of goods, so that my goods will become stock. My capital chain is going to have a fault. Yes, yes, it is also hard to push, but it is hard to force. In short, no one is right or wrong, but the biggest problem is that the clothing industry has already been confused, and has already started to rush into the hospital. It is possible that the enterprise or brand name will go bankrupt tomorrow. This is the problem we are facing today, and it is also the result of the retaliatory shuffle of the industry.

Because our clothing market is too chaotic, the competition is too unscrupulous, there are too many people fooling around.

A group of people who dare to open the investment fair disrupt the market, and blindly expand to the market share and disrupt the market. The self thinking smart ordering mode pfers risk to customers and disrupts the market.

Taking account of the above reasons, the clothing market gave us a vivid lesson, so that the market began to weathered demand, the quality of products began to reduce standards, and retailers began to have a stock crisis.

If you die, you don't choose to save retailers, but you die together.

Beginning in 2012, the market inventory effect began to show prominence. In 2013, it began to enter the industry inventory year. The enterprises with large direct sales accounted for the big business. They began to craze for self insurance and closed shop. The most sad year of retailers in 2014 was that the money they earned in the early years had been thrown into the water. In 2015, some people chose to return to group goods mode, and then returned to the commodity dominant mode of what goods were sold at first, so these people came alive because goods were the core.

Some people are still struggling to keep up with the spring of the brand, so too many people have not yet died in winter at dawn.

Beginning in 2015, brand operators no longer pressed the order targets, because they did not dare to press, no more orders were placed on the represses, and the customers were fleeing. So in 2014 and 2015, people who had made the store mode and the combination store mode had escaped, because the collection mode was diversified, and the customer chose a diversified mode to survive and grow.

And the people who return to the mode of the buyer's group store, because I sell what commodities I want to sell, and what commodities I have in season, reflect the core competitiveness of their rapid commodity circulation, but live very well, and even continue to open stores.

_ueditor_page_break_tag_

In 2016, I said our clothing store is no longer lucky. What does it mean?

It refers to the time when a shop once made money, the goods could make money and the business could be inviting and selling goods. The time has passed. It refers to the time when the trend of the next season is predicted by the order mode. The time when the total order system completely pferred the risk to the customers is over. Now the retailer and franchisee's intelligence quotient has become higher and higher, just like the current market and customers. With more and more selectivity, they are no longer in short supply, but in the age of excessive supply and demand.

Then, in 2016, for the oversupply of the clothing market in the future, we no longer have luck. The only thing we can do is to return to our original mind, return to the essence, return to service and return to the product.

Products are always

The core competitiveness, and the service is because the customer for the purchase process, is no longer a simple shopping process, but evolved into a process of experience, this is why the brand of the street, why should I choose your home product endorsement words.

In 2016, in addition to the core competitiveness of the goods, the training of qualified personnel will also be a key year, because to enhance service and enhance the shopping experience of customers, it is bound to have certain requirements for employees who are in the front line of apparel retailing. If employees still allow customers to make a natural turnover, allowing employees to have no corresponding sales service skills, and facing customers' shopping process without fluent skills, they will not be able to provide customers with a pleasant shopping experience, or even because of the uneven distribution of your employees, resulting in the gradual decline of performance.

So in 2016, at the same time, the boss should return to the beginning of the year, and no longer aim for the best in the classroom. This is because there is no shortcut to success. Only by focusing on the quality of products, understanding the needs of customers, improving the shopping experience and upgrading the skills of employees can we go on a solid road.

For those brands who still adhere to the full order mode, 2016 will be a year of survival. For those enterprises that have been actively pforming or even pforming into zero inventory mode, it may be a new opportunity for development. The premise is that commodities must be taken as the core while enhancing the attention and training services for cooperative retailers. Then 2016 will be a win-win year.

Just like the "UX5 fashion men's brand", in 2016, it began to implement the direct retail zero inventory mode of joining the customers. For this enterprise, maybe 2016 is the year of development.

In short, in 2016, is it really difficult for the clothing industry? I personally feel that it is not difficult, but that there is no longer any luck. It is the beginning of our management of clothing retail stores and the need for deep management in operation and management.

Remember one sentence, it is not online shopping that breaks down offline stores, but we ourselves do too rough, too barbaric, too indifferent, too careless.