Where Is The Pain Spot Of County Electricity Supplier In 2015?

In 2015 this year, through continuous contacts with the development opportunities of county electric business, the successful domestic market Online retailers The mode analysis and experience sharing to drive the county economy to take off greatly touches us how to promote the development of county electric business better and faster in the future. We are also constantly thinking about how to make steady development of county electricity providers in the work, and ultimately achieve the adjustment of the industrial structure by the electricity supplier, and the policies of coordinating urban and rural planning, and gradually develop towards the integration of urban and rural areas.

The main body of the application of e-commerce is enterprise, but the promotion of the government can not be ignored. County electric business has made obvious achievements in the popularization and popularization of e-commerce, but there are still some shortcomings: first, the enterprises should do well in brand building and advertising. First of all, the e-commerce service platform should be used as the "tool" for enterprises to apply e-commerce. They should go hand in hand with the Internet and pay attention to the introduction and cultivation of e-commerce talents. The government plays an important role in the popularization and popularization of e-commerce. On the one hand, we should recognize the direction of development and support the key points, on the other hand, we should cooperate with government and enterprises, and strengthen the supervision of food safety. E-commerce enterprises With e-commerce entrepreneurs to understand, we have targeted from e-commerce awareness, talent, policy and food safety aspects of the county's e-commerce providers to promote the deficiencies in the process, we have some conclusions:

I. cognitive problems

Know that Taobao shop opened a micro shop is the electricity supplier, from the real concept of electricity providers still have a considerable distance. It is understood that in many counties, there are a number of forerunners in the field of electricity, often go into two directions of misunderstanding, or regard the electricity supplier as an independent industrial form, for the electricity supplier. Development of electricity supplier It is not a close connection with the real industry, and ultimately becomes a passive water. It regards the electricity supplier as a general marketing means, operates as a new channel, ignores the integration with the existing industry, and ends up alone. In the process of participating in the promotion of the county's electric business, it is necessary to popularize the more in-depth concept of electric business, especially for county and township cadres.

Two, talent problem

The land is not there, it is a barren hill, the land is in the presence of people, that is the town. Electricity supplier talent has been a very critical bottleneck, the entire electricity supplier industry is short of 1 million 500 thousand talents. According to the survey, even if most of the county has begun to engage in business start-up talents, it also faces the problem of insufficient capacity, really knows how many e-commerce operators are promoting and operating. Therefore, the government and enterprises should provide more support and services in talent introduction, training and placement, especially in training courses.

Three, policy issues

The northern electricity supplier started late, and then because of the regional location factor is different from the South China electricity supplier, many things we can learn, but can not copy. It is very important for the government to do business in northern counties. This is also a common experience of developing county electric providers everywhere. For those who have successfully declared electronic commerce into rural comprehensive demonstration counties, we can say that we have taken a lead in terms of policy conditions, but there are still some deviations in direction and emphasis.

One is in the direction, still stay on the platform thinking, want to spend great efforts to build their own platform, spend more, but the effect is not good. In fact, with the separation of several platforms, the era of self built e-commerce platform has passed. Making full use of mature platform resources (rural Taobao, Jingdong service station, Suning service station, etc.) is the key force to do well in the county's electricity supplier. Another point is the lack of emphasis on grassroots e-commerce, and the difficulty of opening online shop loan points and enjoying the policy is relatively difficult. The front-line staff of e-commerce are insufficient, the construction of the soft environment is not enough to follow up, the supporting services can not keep up, and the electricity supplier economy is relatively fragile.

Four, standards and safety issues

Agricultural products are not industrial products. It is difficult to standardize agricultural products. The same is true in the development of county electric business. Most agricultural products (including apples, local specialties, etc.) are produced by scattered farmers, which exacerbate the degree of non standardization of products, which may be different from the same batch. At the same time, due to the low level of standardization, the safety and trust of agricultural products has become a big problem. There are very few products that have been certified for food safety in our county food enterprises. The standards of appearance and internal quality are a big problem. Traceability from field to table is a big problem. Of course, such a complex system and a long chain, the general enterprises can not do it, the need for cooperation between the government and enterprises, product standardization.

Five, the market position is not clear.

The local characteristics and market positioning are not clear enough to cater for the development of policies and plagiarize other modes and to separate themselves from the market characteristics (value added, sports, competitiveness, independence and subjectivity). There is no uniform system for brand building, brand positioning, product positioning, crowd positioning and price positioning. The government should be guided by the industry and should not lead, support and intervene, do well in product quality control, product identification by market characteristics, and change or replace products according to market. The biggest difference between the electricity supplier and the traditional business mode is that the scope of the business is relatively wide. Some enterprises are too eager to make progress.

Six, the lack of professional third party service providers.

The purpose of using the third party service is to make professional people do professional things, so that enterprises and investors need not worry about the details of the service, so that the operation cost can be greatly reduced.