Why Can'T Your Community Do It?

Why can't your community be able to do it? Only when the value is constantly injected and managed regularly, can the community continue to continue and form backbone and deep members, holding each other together.

(1) mobile Internet has changed people's access to information and social networking, bringing new business opportunities: smart phones, App, mobile games, media, communities, micro businesses, O2O, intelligent hardware, Internet finance, and even paying treasure brings new opportunities for "life circle".

(2) the mass era has disappeared, the minority and the community have risen, and the channels, teams and products have been fragmented, and traffic is becoming more and more difficult to find.

In the face of fragmentation, new media, communities and opinion leaders will form new traffic entries.

Third, the community economy should not be greedy, and do fine and deep. The key lies in mutual help and value sharing.

The operation community is inseparable from good management tools: WeChat, micro-blog, QQ, Alipay are the mainstream tools.

In order to improve the community's activity, what kind of efficiency promotion can the community bring to members?

4. When the value is constantly injected and the management is constantly standardized, the community can continue to continue and form backbone and deep members.

The mobile Internet has changed the way people access information and social interaction, thus bringing about new business opportunities.

Over the past four years, the mobile Internet has changed the way people live: changes in user access to information and habits, and changes in social patterns, leading to social change.

First, the way users acquire information and habits.

The main structure of the information age is information pmission, including newspapers, radio, telemarketing, TV advertising, mass text messaging, and Internet advertising, but now we have classified Internet advertising into traditional advertisements.

In addition to Internet broadcasting, the effectiveness of other channels has been greatly reduced.

Why is the business value of the Internet broadcasting getting more and more attention? More and more people are driving, listening to the radio, dragonfly MF and Himalaya are at PK.

It is a media way that can be carried out at the same time. It is like listening to a cell phone while driving, listening to my lectures, sending messages and sending letters. It is a concurrent product.

Now our attention is focused on mobile phones and tablets. Even my parents don't use computers very much. Watching movies and stealing vegetables basically use tablet.

Television is rarely seen. Traditional media pay little attention to it.

Get social information.

Everyone is a part of information pmission.

This phenomenon has started in the era of micro-blog.

People's attention has shifted and business value is shifting.

Everyone's circle of friends is a media platform.

Although many people hate micro businesses, micro businesses are in a state of explosion.

Second, changes in social patterns.

The mobile Internet has increased the number of people's social interaction and frequency.

Before the social circle is very narrow, your life will not be more than 150 people on average, but now there are more than 5000 people in your circle of friends. If you have more than one WeChat, you can have tens of thousands or even millions. They will have more or less social contact with you directly or indirectly, and the frequency of social interaction will rise sharply.

In this sense, the meaning of social networking is more than that of products.

Now products are just a prop for us, of course, good products can improve conversion rate.

The key of the electricity supplier lies in the flow and pformation. This is what every electricity supplier seeks.

Now it's social networking. The change of social style has changed the business mode, and it has also brought new business opportunities.

What are the new opportunities? Smart phones, App, mobile games, self media, communities, micro businesses, O2O, intelligent hardware, Internet finance, and even pay treasure brings new opportunities for "life circle".