Meng Jin Siam: Wumart Will Continue To Embrace The Internet In 2016.

After the delisting from Hongkong in early January this year, the next move of Wumei, the largest supermarket chain in Beijing and North China, is particularly attracting attention.

"Embrace the Internet, start all two businesses."

Beijing Wumart business group Limited by Share Ltd (hereinafter referred to as "

Meng Jinxian, chairman of the board of directors, told reporters that the essence of business is still consumer demand. In terms of category management, Wumart has tasted the sweetness of change and innovation. In 2016, it will continue to promote changes with the tools and means of the Internet. In the case of Meng Jin Siam, the survival of the fittest, the leading of the fittest and the integration of the best will remain when the market situation is still changeable and competitive.

Transformation of retail technology

"2015 is a new year of reform, 2016 is the two comprehensive undertaking, and continues to embrace the Internet."

Meng Jinxian said that the two venture was not caused by delisting, but based on the development of enterprises in the face of changes in society, market and customers.

In the view of these people, "if no effective results can be made to satisfy the customers, then any reform and innovation is a form and burning money is useless."

In the past three years, wumi has made essential changes in the category optimization of retail industry through data driven business, driving process and driving organization.

"From supplier investment to brand investment, now it develops to single product investment, to solve the problem of so-called category management and category optimization to the maximum extent, and also purifies the gray area between suppliers and procurement."

It is obvious that the good suppliers, brands, and commodities have entered the physical beauty system, and the goods are changed orderly with the consumption demand.

At the same time, Wumart also carried out Internet pformation to the traditional ordering process. "It has already realized the automatic replenishment of the system, no human interference, the shop has no right to order, the purchase has no right to order, and normal commodities and promotional items can be replenishment automatically".

Meng Jinxian said that before ordering is a single store order, there are a lot of human factors, the quantity and brand of the order are controlled by suppliers, shopping guides and purchasing, and can not be scientifically and reasonably guaranteed to meet the needs of consumers. After the system is ordered, the backstage data will be monitored and sold to a certain store, which will automatically replenish the goods without artificial operation. At the same time, it can also reflect which products are selling well from the data and what products are not selling well, and constantly optimize the commodity category through data driven Ranking Ranking. "This matter has been done for three years, and the problem has been comprehensively solved in 2015."

According to Meng Jin Sien, there are more than ten items in such a pformation, and "not only the pursuit of good performance, but also the change of business mode and management technology".

Building a full channel

The effect of the pformation of the business model is obvious. In the words of Meng Jin Siam, "Wumart has tasted the sweetness of change and innovation". According to the introduction, "Wuming sold nearly 40 billion yuan in 2015, and there were more than 800 kinds of shops.

At present, the Wumart business is mainly divided into three parts: the Beijing Tianjin Hebei region, the East China region and the northwest region with Yinchuan as the center.

Sales and profits in East China grew by more than 40% over the same period last year, and the growth in Northwest China has also been steadily improving.

In October last year, Wumart Commerce announced the suspension and started the delisting process. On the one hand, the valuation of the Hong Kong stock market on commercial stocks has been low. On the other hand, the company still needs to expand its scale to produce synergy and to weigh the profitability and scale of the development of the group.

After the completion of the delisting, Wumart will continue to expand M & A, but it will be more flexible and timely.

Meng Jin Sien believes that the current industry trend can be summarized by three key words: reform, innovation and integration.

"The development of the industry is cyclical, and the social changes, market changes and consumption changes that the Internet has brought about will inevitably force enterprises to change.

Under the tide of change, enterprises that are not actively innovating will be swept away, and they will be integrated. The survival of the fittest will lead to the change of the fittest and the integration of the best.

As long as the entity store has the highest efficiency, the lowest cost, the best supply chain and the best customer experience, it must be the integrator.

In the planning of Wuming, the physical store is only one part of it. "The pursuit of Wuming is guided by customer demand, and based on physical stores, plus O2O, distributed electricity providers, and some central electricity providers, to build a full channel solution".

Meng Jinxian said, now through App, WeChat and other Internet tools, you can get more accurate and timely consumption data than the previous CRM system. Using the Internet can more effectively return to the essence of business. "In the past 2013-2015 years, we are constantly reforming and innovating, but the speed is still slow. It is not comprehensive and thorough. In recent years, we have not only realized the benefits of innovation but also have the reason to embrace the Internet."

Simultaneous promotion of multiple formats

Outside the traditional hypermarkets, life supermarkets and convenience stores, the first member store of Wumart opened in Guanzhuang, Beijing last year.

At the same time, the brand new mart supermarket of the high-end supermarket brand has also opened second stores.

Meng Jin Siam hopes that every opening of a store will be further promoted, and there will be no more rigid indicators for speed and scale for every ten shops.

First of all, we should improve our internal skills and pursue the scale. This idea runs through the development of various brand formats.

"We haven't given up the hypermarket, so we will continue to shop as long as we have the right location, rent and property."

At present, there are only two middle and high-end supermarket products supermarkets. Meng Jin Sien introduces that at present, there is an independent team in the production supermarket, which is still in the running in and concluding stage. In addition, it is necessary to find the suitable business district, and the consumption level in the business circle must be enough to set up shop.

At the same time, the convenience store has been developing rapidly in the past two years. In the past two years, the convenience store is a brand that Beijing started to make as a professional convenience store. There are three types of stores, such as college, mobile and community.

"Convenience stores are very hot, but they can't open stores for scale, they have to make profitable shops.

Last year, we began to accelerate the development of convenience stores. This year we need to accelerate further. When conditions are ripe, we will open up, but we are very cautious.

Joining will produce many problems, especially the quality of goods, and the brand of Wumart can not be destroyed simply by pursuing quantity. "

It shows that there is no fear of competition, and the pace of development is still determined according to its own conditions.

SHANG Jia member stores were threatened by competitors at the beginning of their business, and the crisis of suppliers' goods coming off shelves was over.

According to Meng Jin Sien, the membership growth of the best member stores has entered a stage of natural growth. From the results of market research, low price and high quality goods have been recognized by consumers, and there are still too few goods. In his view, on the one hand, they should continue to introduce quality products, and on the one hand, they should cultivate their consumption.

Different, guide customer consumption.