North Bleaching Brand Venture Road To Retreat Under The Financial Crisis

In Chaoyang, Shantou, Guangdong, the open countryside of Chek Liao is located in a large factory building with an area of 3000 square meters. This is the production base of "Windsor beauty", the leading brand of fashion women's underwear.

This is ten years old. It is the founder Zhang Subo who brought the workshop to the Chek Liao hill.

Push to the whole country.

The first entrepreneur in Chek Liao Hill

Ten years ago, shortly after graduating from college, Zhang Subo was floating north with a wave of blood.

At that time, he was still ignorant of business, and in order to create his own business, he resolutely left Chaoshan's hometown and ran around with friends in Beijing to do foreign trade clothing business.

It's hard work to get a job, but Zhang Subo thinks it's worth it.

In those days, he silently accumulated and studied, and gradually sprang up the idea of making high-end ladies' underwear.

There are quite a few well-known brands, especially for the construction of underwear brands, which may be able to go out of their own characteristics.

With the experience of running foreign trade and investment from friends, Zhang Subo and his brother built their underwear production workshop in Guangdong, Chaoyang, Beijing, and exported their products overseas.

And he became the first entrepreneur to invest in a factory in Chi Liao mountain, which was a beautiful talk in the countryside.

After the factory was built,

In order to expand its business, it has run around the commercial streets of Beijing.

But what impressed him most was still Windsor Avenue. He was moved by the love of "Duke of Windsor" Edward VIII and Mrs. Simpson. The word "Windsor" has become the pronoun of "noble and faithful" in his mind. "Two words"

So Zhang Subo named his first fashion woman underwear brand "Windsor beauty".

Retreat in the financial crisis

Relying on Beijing's export channels and various advantages of the township factory buildings, Zhang Subo's underpants career has developed rapidly. Before 2008, the factory floor area has reached 3000 square meters, and orders are pouring in.

However, in 2008, the financial tsunami swept across almost all foreign trade enterprises, and Zhang Subo's underwear factory was not immune.

Continue to do underwear or change? Zhang Subo said, I only do underwear.

Continue to stick to Beijing's export sales or return to the south to find the market? Zhang Subo said that when I was exporting in Beijing, I felt that foreign orders were very unstable.

He is optimistic about the growing consumer demand in China and has confidence in the future growth trend of women's high-end underwear.

Zhang Subo took the time to go back to the South and ran the women's underwear store in Shahe, Guangzhou, and then went back to Shantou to develop.

It is precisely the sharp observation of the market that Zhang Subo was able to retreat in the financial crisis and quickly adjust the market strategy. He grasped the idea of domestic sales early and gained market opportunities.

He often walked around the customer in person, and more communication gained more customers' trust and long-term cooperation.

Nowadays, apart from Tibet, Zhang Subo's underwear has orders in all provinces of the country.

Zhang Subo has always adhered to the principle of only making fashionable women's underwear. Since 2013, she has built factories for ten years.

He seemed to be able to breathe a sigh of relief.

But he said: This is the real start! I want to build the leading brand of domestic fashion women's underwear.