During The Spring Festival, You Missed 11 Big Events In The Costume Circle.

In the twinkling of an eye, the Spring Festival holiday is over. You are still in the postburn languid syndrome. You may as well take a look at the major events in the clothing industry during the new year.

Shop H&M announces 2016 shop plan

Recently, H&M released its latest annual report, which throws up its plan for opening stores in 2016. It expects to increase 425 new stores worldwide this year. China and North America are the focus of H&M.

Of all the new stores, 83 will be in the Chinese market, and last month in the North American market, H&M has just opened 500th stores.

At the same time, H&M is also considering expanding the area of its stores to display new products selling more categories.

There will be more than 300 new stores in 2016.

H&M beauty products, so H&M will have a total of 1200 stores selling beauty products.

In addition, in 2016, H&M also had plans to open the first local store in New Zealand, Cyprus and Puerto Rico.

Timerland Beijing opens the world's first shoe concept store

In February 1st, Timerland opened the world's first shoe concept store in Chaoyang, Beijing. The whole shop was full of England's rugged industrial atmosphere. In addition, the shop also added "classic wall" to display Timberland logo shoes.

This concept store has the most complete footwear category in Timberland, and will occasionally invite professional craftsmen to customize small gifts for guests on the spot, as well as shoe care, cleaning and fancy shoe laces teaching.

At the same time, this concept store will also sell all kinds of Timberland global joint limited sales. The first is the joint venture with Chelsea, the United States pioneer brand Publish, which integrates the exquisite production technology of Timberland with the concept of street culture and street view.

PUMA Shanghai's first flagship store unveiled

At the end of January, the first PUMA flagship store in Shanghai appeared in Huaihai middle road. This is another major move of PUMA after the opening of second black label stores in Shanghai.

As the first flagship store in Shanghai, the store has first included PUMA products full of vigor and vitality, SELECT series of high-end trend line, and targeted children.

The PUMA Kids series.

In order to present the brand's pioneering spirit since 1948, the PUMA flagship store has also added interactive screen games to better and attract offline consumers.

Guan Dian Louis Vuitton Shanghai Li Bao Plaza store will be closed

Louis Vuitton Shanghai Li Bao square store opened in 2010, the total area of 1475 square meters, mainly sales of LV full range of products.

The news of the closed shop has been widely heard for a long time. It is reported that LV Shanghai Li Bao Plaza opened earlier, though it was in the Huaihai Middle Road Business District, but business has not been very good in recent years.

LV has been planning and preparing for the adjustment of physical stores, eliminating the poor stores and retaining the best location.

Market New Look third quarter sales growth 5.6%

In the last fiscal year ending December, the sales volume of British clothing retailer New Look in the first nine months of the year was 1 billion 200 million pounds (11 billion 400 million yuan), an increase of 5.6%, while the same store growth rate was 4.5%.

Pre tax earnings rose by 38.9% to 87 million 900 thousand pounds.

Sales growth is mainly due to an increase of 34.7% in online online sales.

The company said that the proportion of consumers using online shopping and offline picking up to 31%.

The future development of the brand includes nearly more than 20 single brand men's stores.

This fiscal year will achieve the goal of opening 85 new stores in China within one year.

The group currently has 850 branches in 21 countries, including 574 in the UK.

Under Armour sales increased 31% in the fourth quarter

Benefiting from the market's strong demand for sportswear, the release of new running shoes and basketball shoes, and the growth of direct selling channels, the fourth quarter profits and sales revenue of Under Armour 2015, the US professional sportswear brand, were better than expected.

Its sales revenue increased by 31% to $1 billion 170 million over the fourth quarter of December 31, 2015.

The reason is that UnderArmour makes full use of the new trend of "leisure sports" which is very popular nowadays, helping to further increase sales of sports apparel and shoes.

In addition, the company's endorsement cooperation with sports celebrities has also promoted the sale of shoes and clothing.

The company expects sales in the 2016 fiscal year to reach US $4 billion 950 million and operating revenue will grow by 23%.

Adidas net income increased 12% last year.

Recently, Adidas announced that its net revenue from continuing operations increased by 12% to 72 million euros, or about 79 million 900 thousand US dollars.

At the same time, group sales increased by 10% to 16 billion 900 million euros, or about 18 billion 400 million US dollars, with two digit growth in Europe, Greater China, Latin America, and the Middle East and Africa and Asia.

Adidas said: in the fourth quarter, the markets in North America and Western Europe were accelerating. Meanwhile, there were two digit growth in emerging markets including greater China.

According to the news,

The full results are scheduled for March 3rd.

GAP group's net sales fell fourth in the 7% quarter.

Us fast fashion group GAP holiday sales performance is still bad, group net sales in the fourth quarter decreased by 7% to $4 billion 390 million, compared with $4 billion 710 million in the same period last year.

Net sales fell by 5% based on fixed exchange rates.

In terms of several brands, GAP brand sales have declined for several consecutive quarters, and sales in the fourth quarter of this year have fallen by 3% again.

Banana Republic sales fell 14%, compared with 1% in the same period last year. The industry's surprise is that Old Navy, which has been the most brilliant group brand, has plunged 8% in the current quarter.

Other Jingdong plan to take designers to New York fashion week.

Jingdong's "fashion luminescent" designer talent fostering plan is officially launched in the second quarter. Following the "Shang Milan", Jingdong will bring 5 outstanding designers and their original works to New York fashion week.

They are Chinese Pioneer fashion designer Zhang Chi, Beijing Institute Of Fashion Technology professor Guo Ruiping, independent designer Li Kun, Taiwan designer Pan Yiliang and sports star pformation designer Cahill.

Uniqlo

Launch of 7-11 convenience store expansion strategy

The company will launch a service in February 16th to allow consumers to buy goods through the uniqo shopping mall in 7-11 convenience stores nearby so that consumers will not have to wait for their homes to wait for the express, uniqo said in February 16th.

Before implementing this service in Japan, it will be piloted in 5700 stores in Tokyo, Kanagawa, West and Chiba.

Micheal Kors first launched "IN" app application

In the year of monkey, MichealKors launched the "IN" campaign for the first time.

This is the first advertising campaign called "IN". There is no cooperation between fashion brands and social applications.

There are 10 new year's stickers in the activity. Users can follow the mood with the favorite little monkeys after taking pictures.

And share it with friends and family through e-mail and Internet.

Micheal Kors also launched the cortex monkey ornaments, but sold only in stores.