What Will Be The Trend Of Infant Retail Business In The Past Ten Years?

In such a so-called development period, the baby industry has achieved fairly good results.

At the same time, it has earned some money, but while we have made such a good achievement, we have neglected some of the problems of the whole industry.

1, the whole industry lacks standards.

Just like hotels have star standards, supermarkets have category management, how many goods, how many brands and how many single products have a reference standard.

2, human resources will be a major bottleneck in the development of infant industry.

At present, most enterprises are concerned about the turnover rate of the grass-roots staff, the salary and labor disputes of employees, but ignore the job matching and competency of senior managers.

Shortage of talents will be a major bottleneck in the development of infant industry.

3, the supply chain can not match.

The supply chain problem directly restricts the development of our retail chain enterprises, especially in the supply chain of children's clothing.

For example, it is very difficult for a channel operator to operate across cities. There are more than 100 stores in XX company, which have their own stores in many cities.

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Chain stores can not keep up with the supply of goods, and the regional differences are too great.

This thing sells well in this city, it is not easy to sell in another city, and how to integrate it.

In the next ten years, the research and development of supply chain is very important.

4, there is a big hidden danger in product quality. Maternal and infant health is worrying.

With the rapid development of online retailing and traditional retailing, capital will gradually enter, pformation, mergers and acquisitions and listing will gradually make the industry a bit crazy.

What is the development and change of infant retail enterprises?

1, the rapid expansion of children's retail enterprises in the future and the lack of meticulous management will directly affect the healthy development of enterprises. In the future, stable development, good internal strength and meticulous management are urgent affairs for children's retail enterprises.

2, the future layout of infant retail chain enterprises will form an unbalanced state of regional distribution, and competition will intensify.

For the future of infant retail chain enterprises, commercial real estate began to chain (Wanda Plaza). Our main landlords should be these commercial real estate developers. How to adapt to their current site planning needs is a very important aspect of the retail industry in the future of our baby retailing enterprises.

The mode of "child king" in Nanjing deserves our discussion and research.

3, the location of future baby retailers will change from the past 0-3 years to 0-6 years, and the next 0-12 years of age. The size of the shop will gradually increase with the change of the location of baby retailers, and the risk of baby retailers will grow larger and larger.

Because of the change of location of baby retailers, the positioning of products is changing. Children's clothing will be the mainstream of positioning change.

Although children's clothing has the opportunity, the traditional children's clothing management mode has not been able to catch up with the development of the industry, so we must apply the innovation mode.

The innovative mode of Guangzhou's "QIBI" children's clothing is worthy of our discussion and research.

4, when children's retail chain enterprises are developing gradually, the scale of the original shops can only be so large. Is it to expand or change? It will become a problem. If we do not consider changing the size of the shop, we need to make the shop more professional and standardized so that we can make good replication and development.

Xinjiang's "happy Yang Yang" model of "happy pregnancy" is worth our discussion and research.

In the next ten years, what is the fastest development of baby industry?

First of all, look at three formats, the first is the professional monopoly format, that is to do professional franchised stores, such as children's clothing monopoly, maternity products monopoly.

The second is the large baby department store, such as "child king", "baby" department store.

In order to meet the needs of the full range of consumption, the retail format will become bigger if it matches the real estate developer "Dalian Wanda" itself.

The third is online shopping, which is the new retail mode in the next ten years.

Secondly, two formats that are not very optimistic, the first is wholesale.

Wholesale survival will be more difficult. Wholesalers can only pform themselves into brand service providers. Because of the development of e-commerce and distribution, to survive, we must change the form of existence.

The second is the community type baby shop. The cities below grade three or four will be phased out gradually. They need to pform themselves or become more professional to form a market segmentation.

Such as children's clothing monopoly, maternity products monopoly.

Where is the core competitiveness of infant enterprises?

1, from the perspective of market competition.

Fierce competition is a normalization. This competition is not only in a second tier city. In the next ten years, the vast majority of retailers are concentrated in three or four line cities. The second tier cities may gradually become too saturated. The rural market is too far away, and the degree of competition in the three or four tier cities will gradually strengthen. If under the premise of over homogenization, we can not get rid of the vicious circle of price promotion and service promotion. This problem caters to a part of consumers' shopping psychology. I think that in a short period of time, at least ten years later, it will not be able to avoid.

If an infant enterprise wants to have absolute competitiveness, it must subdivide products and services into a market. Just like a professional store, only by subdividing a market can consolidate the core competitiveness of your enterprise.

2, from the perspective of market control.

Now our baby retailers are still very weak, the stores are not standardized, the management level is general.

Management is an important factor in deciding the future development of enterprises, and is very important for managers' training and improvement.

Therefore, we must first strengthen and strengthen teamwork, do not be market monopolist, and adapt to development.

Two, we must strengthen the urban network planning, plan the total volume, adjust the stock and optimize the quality.

Only in this way can you ensure that your company has a strong core competitiveness.

Guangzhou's "growth element" model is worth exploring and studying.

3, from the perspective of human resources.

We often say that management is the first productivity of enterprises, which can create information power, opportunity force, economic strength and institutional strength. From this point of view, the success or failure of an enterprise depends on the staff of management. If the average employee only creates the average profit of the social industry, then the middle and top managers will create the characteristic profit of the enterprise.

In this industry of talent shortage, because many of our enterprises started from the single store, the middle and top managers started from the grass-roots level, and the quality of the top and middle managers had no way to catch up with the development of the enterprises. Moreover, the higher employment cost of the senior managers was more important than that of the top managers, which would have a great impact on the core business and internal management of the enterprises. The current situation of the baby industry was that the air force units could neither use nor use them. Therefore, the loss of the senior managers would also have a greater impact on the development of the enterprises, and the risk of using the work would be relatively high, which is a new trend in recent years.

Therefore, in the future, the first thing for our baby enterprises is to train the senior managers' personal ability and professional skills, and the second is how to motivate the senior managers.

These will be the core of our baby enterprise development.

In order to develop rapidly and healthfully, the top management team is the guarantee of the core competitiveness of enterprises, and human capital investment is the key.

4, from a capital perspective.

Many small businesses are very strong in some aspects. Without capital investment, enterprises will not be able to develop rapidly.

Capital is the source of the development of enterprises. If small and medium-sized enterprises want to develop, they must rely on the power of capital.

For thousands of small and medium-sized enterprises, dancing on the shoulders of giants is a kind of management philosophy.

As long as you have the confidence and courage to get close to them, you can get the ideas and abilities that they like.

The advantages brought by mergers and acquisitions to small and medium-sized enterprises can also help.

Shorten the self development cycle in this area.

Therefore, mergers and acquisitions by large enterprises, large sums of money and financing must be the inevitable trend of developing SMEs with capital strength in the next ten years.

The baby industry will begin to enter the capital era in the next ten years.