The Fashion Show Will Be History Burberry Break The Window Paper.

As the fashion industry's growing debate over the future of seasonal, direct selling and fashion show synchronized direct sales, the British luxury brand Burberry is now bypassing these discussions to radically change the fashion week model.

Burberry, which has a market capitalization of about $7 billion 500 million, said that since September, the company plans to display two seasons in the T stage every year.

In addition, all products will be listed at the same time in the Internet and physical stores. The company will fundamentally change the traditional display methods of pure fashion show.

The change of Burberry may be to the current designer.

And the fashion organization has a strong impact. They have not yet stopped arguing about the fashion system, the future of fashion show, social media, from entity stores to mobile terminals to business providers, and how to motivate consumers.

"Our designers, retailers and everyone are complaining about the fashion show," Diane von Furstenberg, chairman of the fashion designers Committee, told an American women's wear daily in December last year.

Because social media, many things are no longer right, people begin to be confused.

We need some new ideas.

Everyone seems to think that the consumer oriented fashion show is a great idea.

For example, last month's fashion headline reported that designer Giles Deacon decided to leave the London Fashion Show and switch to Paris. One of the main reasons is that he wants to meet end users.

Over the past few months, many designers, including Tom Ford, Giles Deacon, Matthew Williamson, Misha Nonoo, Thakoon Panichgul and Rebecca Rebecca have decided to focus on consumers who use social media without waiting to buy clothes for six months.

Burberry is the largest Brand Company to take this action so far, and its decision is likely to accelerate the change of fashion show and garment delivery mode.

Company CEO and chief creative officer Christopher Bailey said the move was aimed at reaching the end consumer.

He said the changes that the company is making will create a close relationship between Burberry's fashion show and consumers.

In an interview with women's wear daily, Christopher Bailey pointed out: "Burberry's fashion show is being innovated to fill the gap between the two.

From the real-time information flow to the real time order after the fashion show, and then to the live social media advertising campaign, this creative process will continue to innovate.

He emphasized that Burberry has been far ahead of countless digital projects.

Christopher Bailey emphasizes that Burberry needs to change business models instead of expecting consumers to change.

Burberry and other fashions

Similarly, various ways are being sought to ease the downward trend of performance.

Coupled with the constant deterioration of high profit market performance in Hongkong and Macao, as well as the continued depreciation of the renminbi, the luxury environment has worsened.

In January, Burberry admitted that the third quarter's trading situation was lower than its internal expectations. On the basis of the report, revenue was flat, with a potential growth rate of only 1%.

Between October and December last year, the turnover was 603 million pounds (917 million US dollars), and Christopher Bailey called it a "more stringent environmental impact than expected."

Burberry revealed that its latest move will significantly shorten the turnover gap between traditional fashion shows and retail entities.

The change is aimed at presenting a cohesive brand for the end consumers and providing them with a simpler way of shopping.

In view of the global influence of Burberry, it is reported that a large number of British brands will mimic the process in the next few quarters.

Although Burberry may be the largest and most influential brand in the display and sale of fashion products, it is by no means the first brand to do so, and of course it will not be the last one.

The question now is how profound and rapid the change can be.

Fashion retailers also accept seasonal fashion and consumer oriented fashion week, and encourage the industry to make more changes.

Neiman Marcus senior vice president and fashion director Ken Downing told the women's Wear Daily: "consumers can't see fashion through the autumn or spring perspective, and the sense of seasonal design is out of date."

"You can't keep consumers interested in brand names for six months," he said.

They follow every step of fashion, which means that when the product arrives at the store, their interest will end.

Technology changed everything.

Consumers are living in the present, but we are outdated as an industry and now the whole business model is like a 40-50 year old man.

Today's fashion show is all about direct contact with consumers, rather than passively waiting for customers to shop.

The impact of social media

Losing its traditional value.

Fashion week is increasingly becoming a carnival of social media, and fashion brands are being pushed to the Internet by the tide of technology.

Oscar, the designer of the American hall design, even thought that a big show was a waste. In fact, Oscar also dramatically reduced the expenditure of running shows.

According to industry analysts, now, through social media, you can basically see the accounts of editors and buyers who attend the fashion week. Many brands have launched the instant sale and presale service of fashion show, all of which are the changes brought about by social media.