Controversy Over Fashion Designers' Withdrawal From Fashion Week

As we all know, the fashion industry has a chasm called "six months", that is, the spring and summer series of the next year will be released in September, and the products will be put on shelves in the next 3 or April.

Many designers expressed their dissatisfaction with this model. Others announced that they wanted to quit. Others said they wanted to break stereotypes.

But surprisingly, it also caused controversy between the four international fashion week.

At the end of last year, Tom Ford announced the abolition of the T week show in fashion week, instead of a direct dialogue with the media and buyers.

He said: "this season will focus on details, so that consumers can get first-hand contact.

In the past, I used to show my works to the media in an informal way during the London Fashion week to communicate.

But now we have to face not only the media but also the consumers, because the way of display has changed.

It also adds that communication with consumers is crucial.

With the message to them, next season, I will lean towards smaller and private meetings to highlight the details of the costumes.

The smaller and private meeting will be held in New York fashion week in February 18th this year, and for the first time it will show 2016 men's clothing for autumn and winter.

In addition, Rebecca Minkoff also said last year that it was going to break the stereotypes. In the fashion week of February 2016, the spring clothing series will be displayed directly.

Her reason is: "do not expect customers to remember in six months, and look for the same style".

Recently, another British designer, Giles Deacon, withdrew from the London Fashion week.

He said: "a shorter delivery cycle and a product line that meets the needs of the actual season is the key. We should strive to adapt to meet consumers". It is also believed that today's consumers want to buy immediately when they see goods, rather than wait for six months before they see goods on store shelves.

Therefore, he chose to quit and chose to cooperate with the French Fashion Association Chambre Syndicale de la Haute Couture in July this year to participate in the Paris Gao Ding fashion show Giles Deacon autumn senior custom series.

The reason for these designers to quit is New York.

I agree with you.

In the near future, CFDA, the New York fashion week organizer, announced: "breaking the old rules of fashion show for the past century, making major adjustments to the schedule of New York Fashion Week".

Diane von Furstenberg, head of CFDA, said that consultants had been commissioned to plan the schedule for the fashion week.

In addition, she also told WWD magazine that the old system not only impress consumers, but also give plagiarism an opportunity to take advantage of the "4~6 months" gap to copy the designer's work and preface the listing.

The fashion week in New York, London and Milan objected to the move of the fashion week in New York.

"The French fashion industry is developing with a solid momentum," said Ralph Toledano, director of the French Fashion Federation. "This radical approach in New York may lead to many problems in the future.

Although New York's concerns are indeed worth pondering, it is not practical for Paris because it is the capital of creativity.

We need to show our costumes in a creative way.

You need to constantly adjust your design.

Even after the fashion show, they still insist on improving.

The response given by Milan is to express understanding of New York's practices, taking into account the interests of the big international players.

But it inhibits the growth of new designer brands and deprives them of the opportunity to promote their influence in fashion shows.

Caroline Rush, director of the British Fashion Council, said that with the rapid development of social media, online fashion shows could be seen online, which did bring some bad effects.

But she stressed the need to ensure the interests of designers, they need fashion week platform to get wholesale partners, and the media also have the opportunity to take a look at them first.