18 Seconds To Cut Out A Pair Of Jeans. What Attracts Gap To Learn?

"18 seconds, compared with the traditional method of cutting up 600 times the efficiency."

Fan Youbin, founder of Costa fashion, told

Online reporter.

In the past year, he has received numerous reports from many media, including CCTV and Xinhua.

In recent days, Premier Li Keqiang talked about the "C2B" mode at the executive session of the State Council. The so-called "C2B" is the consumer's request, and the manufacturer designs consumer goods and equipment accordingly.

However, customization is not a small but beautiful brand patent. The president of GAP, the US clothing brand, made a special trip to Guangdong's office in September last year, hoping to make it a customized supply to GAP market.

Although the two sides did not form cooperation because of logistics costs, they also made their reputation in the industry.

Today, the enterprises that are in cooperation with Costa include Metersbonwe and other garment enterprises.

Fast fashion and customized production appear to be natural contradictions, but in fact behind the contradiction between batch and personality.

However, the C2B2B mode of AI has combined customization with intelligent production, and has found a breakthrough in efficiency.

The resulting growth points are three: first, provide flexible supply chain for enterprises to provide quick returns through intelligent manufacturing; two, help brand stores add customized functions, tailor the clothes for customers who can not buy the right clothes, increase the repeat purchase rate; three, establish databases, output data, and establish their own brands.

Customization: 18 seconds cutting, subverting 70:30

In traditional customizing, efficiency is short board.

Before he set up his career, Fan Youbin worked for 8 years in garment manufacturing and foreign trade. When the company was first established, it encountered an economic crisis. However, when calculating customer orders, a large size jeans customer grew up in a depressed environment.

Fan Youbin was acutely aware of the huge market behind the customized clothes, and in 2009 he completely pformed the company's business and concentrated on fire.

In the field of rapid manufacturing, it can be controlled remotely.

"At the very beginning, it was pure personalized customization, and gradually found that the real pain point of consumers is not personality, but a tailor to meet the fundamental needs of consumers.

It's a big market for people who can't buy clothes to buy clothes. "

Therefore, with the experience of the industry, Fan Youbin, who was originally engaged in commerce and trade, became the director of the factory.

The so-called "intelligent robot" in the media is actually an intelligent laser cutting and cutting machine in the factory.

From 2012 to 2013, Fan Youbin invested 40 million yuan in research and development. After 3 technical iterations, the cost of cutting was reduced and the speed was increased. It reached 18 seconds to cut a pair of jeans, while the general manual cutting required half to 1 hours.

However, it is far from being able to meet the needs of mass customization production by intelligent production machines alone.

During the interview, Fan Youbin said, "this is only a small part".

In order to enable the consumer to collect the production, each link can be effectively butted, the BMS clothing intelligent production management system has been developed, so that the entire data acquisition to achieve intelligent production and after-sales management links.

He said, "these two years have been trying to connect the breakthroughs in consumer spending."

Nowadays, consumers need to register their accounts through custom tailoring platform, complete the steps of garment type collection, preset preselection, pattern matching, color matching and so on. Through the online virtual fitting system, video scanning volume, forming data on the computer, such as height, figure and so on, and then select the large amount of fabrics and styles from the platform, and confirm the most satisfactory results. The system will pmit data to the networked data equipment.

Finally, from the user's order to the whole process of cutting and processing, it takes 10 seconds to half a minute, and it can be tailored, and it can be quickly customized and delivered within 72 hours.

"If 10 thousand different orders a day are managed by people, it's basically impossible."

Fan Youbin told reporters that the proportion of people and equipment in traditional clothing factories is 70:30, which is labor-intensive. After using this equipment, 70% of the equipment and system are completed, and 30% depend on people.

This is a kind of productivity liberation for the increasing human cost of enterprises. According to Fan Youbin, although the investment in intelligent production is continuous due to depreciation, compared to 2010 to 2015, the cost of human resources in traditional clothing enterprises has increased by nearly 4 times.

The talent Fan Youbin needs is concentrated in the field of mechanical automation, and now the factory has more than 300 operators. Most of them are assisted with the assembly and splicing work. "With this system, from the procurement of raw materials, to the rationing of production and processing, to the production and processing needs, to logistics and after sale, all things can be connected in series to work instructions, and a set of management systems that remind the information completion process through preset time."

Supply: Zero Inventory for brands

Fan Youbin's so called C2B2B mode is to provide customized products for suppliers by brand.

To put it simply, there are two ways to cooperate with the brand side: first, to help the brand to add customized functions to the store, and to improve the customer's return rate; two, to help them establish a flexible supply chain with quick return, and pform the traditional futures selling inventory into an intelligent replenishment mode.

The commercial space behind intelligent customization is huge, but Fan Youbin has a clear positioning for enterprises. He does not want to develop Asta to brand, but to be the supplier behind the brand.

In recent years,

Competing to throw out the concept of customization, from the concept of "big digital operation" of ZARA and the concept of "GAP store", the concept of "tall" is planed out. Customization solves the problem of SKU limitation faced by fast fashion brands, and provides a good service experience.

He told electric business online reporters that the biggest brand in the past was Metersbonwe.

Once the "channel is the king" of the American States in recent years in 2014 years close to close to 800 stores, change the business logic, to the O2O shop model.

It provides services for its brand's platform, including fan APP, official mall shopping network, and all brand integrated store in mbon. Tailored for its O2O integrated brand store, it is a comprehensive sales and post sale service for the entire production and processing of products, priced at 199~600 yuan.

According to Fan Youbin, through its custom function, its recovery rate has increased to 50%~60%.

Next, the custom shop in the Hangzhou store will soon be open.

At the same time, she also provides customized services for some Tmall, Taobao stores and some small shops under the line.

Among them, the main women's jeans on the Nuo dress Co., Ltd., its original Taobao shop price per unit price of around 60, in August last year, access to the custom customized system, opened the Taobao custom business, to provide customers with remote measurement and tailoring, customer group to high-end pformation, the passenger price in 490 left and right, after three months of trial, single day sales increased to 20~30.

In addition to tailoring the system, another project of cooperation between China and the United States is to help them match the platform with fan APP to provide flexible supply chain without inventory.

"Because what we are doing now is futures instead of what we sell today, and orders will be placed in order for 7 and August next year, which will lead to large inventories."

Fan Youbin believes that through cooperation, replenishment is adopted to achieve spot supply and ensure effective inventory, thereby enhancing the turnover capacity of shops and improving their effective utilization of funds.

Brand: give data a little bit of temperature.

"The former brand did not take care of us, because the stock is not related to the brand of the agent. In the past two years, the brand is eager to do this thing, through its own practice, the consumer interface will be opened to achieve a complete closed loop."

Although the O2O pformation of the US state has been criticized by the media as "flashy", its idealized O2O "blueprint" can be seen in its ambition to dig big data by using experiential stores and APP.

Similarly, eider also opened the O2O line store service, collecting customer information in physical stores through manual measurement.

Of course, another function of these stores is to give customers a place to experience.

At present, there are only a few stores in the city. Fan Youbin said that the store of ESTAR is very easy to do, because there is no inventory pressure, only need to put some materials to display, shops can be quickly covered, he told the electric business online reporters, this year will increase the number of stores in a large scale.

The reason for the artificial measurement is that since 2012, many machines and equipment have been tested, but the consumers' response is not good.

For example, 5 people who have the same height and weight, though they are different from each other in terms of width, weight and weight, the machine will scan out two.

Fan Youbin said that because machine scanning lacks emotional communication, it is simply data. "Later, we found that this is a big obstacle."

Thus, the data collected by manual measurement consist of three parts, the data of the consumers themselves, the data on the clothes and the data of different types of clothes.

When the customer data input system, according to the normal demand of each season, such as the winter is large, the summer is tight, make micro adjustment, "this user stickiness is very strong", Fan Youbin further explained that this also avoids the waste of logistics, for example, the consumer goes to buy clothes on Tmall. When the same 28 yards of trousers, 10 brands of 28 yards are not uniform. When 7 days are free to return goods, consumers will buy one for each code, and when the database is established, it is necessary to enter the account number to buy the right clothes.

"O2O is just a bonus point. The first thing to collect user preferences is O2O."

Fan Youbin said, through offline product display plus intelligent production, online connection, to achieve the production of intelligent matching services, "because repeated purchases accumulated after the products of enterprises are valuable.

If you do inventory all day, it's a big waste. "

In Fan Youbin's eyes, the custom industry is a big market.

In the future, in the proportion of product supply, equipment output and data output, with the rapid upgrading of intelligent manufacturing, there will be some changes, and the supply of products will not exceed 1/4 in the proportion of the entire sales. However, at present, the best thing to do is to serve good consumers.