2015 What Opportunities Are There For Clothing Electricity Suppliers To Increase Sales By 21%?

Under the howling sound of online apparel, recently, the National Bureau of statistics has come to the good news: in 2015, the retail sales of clothing, shoes, hats, needles and textile products were above 13484 yuan in 1~12 months, an increase of 9.8% over the same period last year.

Among them, from online sales, clothing retail sales increased by 21.4% over the same period last year.

Data show that in 2015 1~12 months

Enterprises above Designated Size have achieved 70713 billion yuan in total business revenue, an increase of 5% over the same period, and realized a total profit of 386 billion yuan, an increase of 5.4% over the same period last year.

In the face of losses, the proportion of losses was 11.4%, 0.1 percentage points lower than the previous year, and the total loss of loss making enterprises decreased by 4.6% over the same period last year.

In addition, in 2015 1~12 months, China's total exports of textiles and clothing amounted to US $291 billion 100 million, down 4.8% compared to the same period last year.

A clothing brand said this meant that domestic market demand for textile and clothing was strong.

However, shoes and clothing brand online 2015 is not easy.

It is reported that Hongkong's largest footwear company, BELLE international Q2 quarter data report shows that retail outlets dropped by 162, footwear sales in the same store decreased by 7.7%, while Daphne closed 805 times throughout the year, while the clothing brand Bosideng reduced the total number of down apparel business outlets by 548 year-on-year by the end of September 30, 2015.

So who is contributing to the growth of 21.4% of online retail sales?

It is reported that as the largest gathering place of apparel online retailing,

Its Tmall platform only has double 11 sales on the day of more than 91 billion 200 million yuan, while in the Jingdong platform, clothing home orders rank the first order of all categories.

In addition, sales of vip.com, the second largest supplier of clothing business, also increased by 3 times.

Nevertheless, the industry is optimistic about this year's clothing market.

According to Analysys think tank, in 2016, the market dividends of online retail gradually disappeared, and some small and medium valuations were low.

Or adopt a combined way to enhance overall valuation by holding together.

In addition, in mid 2015, the State Council approved the import tariff reduction of some daily necessities since June 1st. Among them, import tariffs of five kinds of shoes such as rubber, plastic boots, and other footwear products decreased from 24% to 12%, while the import tariffs of other footwear imported from textile materials decreased from 22% to 12%.

This will help reduce the cost of garment enterprises and stimulate consumption in the domestic market.