Daoxian County "12Th Five-Year" Applies For 563 Trademark Registration

During the "12th Five-Year" period, Daoxian County vigorously implemented the trademark strategy, strengthened the cultivation of trademark brand, and implemented the enterprise trademark "sweeping" project, with good results.

In the past five years, the county has applied for 563 trademark registrations, and has been granted 312 registrations, and the effective registered trademarks have increased from 182 to 2010 at the end of 2010. The county has the provincial famous trademarks from 1 in 2010 to 6 (2 are being examined).

The State Administration for Industry and Commerce has accepted the application for trademark registration of geographical indications for "navel orange" in the past year, and the trademark of geographical indications is expected to achieve a breakthrough of "zero".

In February 17th, the head of the relevant department of Daoxian County introduced to the author the effectiveness of implementing the trademark strategy during the "12th Five-Year" period in Daoxian County.

In recent years, Daoxian County has implemented many initiatives.

We have developed and nurtured a number of brands with market competitiveness and products with local characteristics. The brand awareness of the whole society has gradually increased, the market players have gradually improved their trademark capabilities, registered trademark volume has increased steadily, the trademark protection environment has improved significantly, and the trademark business has shown a good momentum of development, which has effectively promoted the county's economic development.

To enhance publicity, we should actively guide registered trademarks of various market players.

Through effective knowledge of lectures on trademark knowledge, successful business preaching, typical case analysis, organizing expert discussions and visiting study, Daoxian County has intensified its efforts to publicize trademark strategy so that enterprises can fully understand it.

The great role in the market competition and enhance the awareness of brand protection through registered trademarks.

We should further strengthen the development, packaging, publicity and operation of trademarks, and strive to enhance the reputation and market share of trademarks.

The news media focused on publicizing key enterprises and key trademarks, and established a good brand image, thus creating a strong atmosphere in the whole society, laying a good foundation for the full implementation of trademark strategy.

At the same time, we should improve the system and improve the trademark management of enterprises.

Daoxian County has formulated specific plans to encourage and guide enterprises to strive for famous and famous trademarks.

Help enterprises cultivate trademark management talents, supervise and guide enterprises to strengthen internal

Management, sound system, standardize trademark design, application, registration, printing, storage, use, alteration, pfer, licensing and other links, and set up special person management.

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Now the Internet financial industry is in the era of heroes and starts, and more and more platforms are involved in the field of supply chain finance.

In fact, from the perspective of different subjects, the concept of supply chain finance is different.

We usually look at supply chain finance from the perspective of financial institutions.

To put it simply, supply chain finance is to solve the financing difficulties of SMEs in the supply chain, and injecting credit from the core enterprises to the entire supply chain, helping small and micro enterprises solve their financing difficulties. Commercial factoring accounts for 90% of the bank factoring market, and is facing a new round of financial leasing and business factoring companies registration in 2016.

The supply chain is centered around the core enterprise, through the control of information flow, logistics and capital flow, starting from the purchase of raw materials, making intermediate products and final products, and finally sending products to consumers by the sales network, linking the suppliers, manufacturers, distributors, retailers, and end users to a whole functional network chain structure.

It is not only a logistics chain, information chain and capital chain that connects the supplier to the user, but also a value-added chain. The material increases its value in the process of processing, packaging and pportation on the supply chain, and brings benefits to the related enterprises.

Along with the development of P2P net loan platform, the expansion of quality asset end is also the trend of the current market, while good car loan also chooses to cooperate with financial institutions to participate in supply chain finance, such as commercial factoring.

Factoring company is a typical financial form of supply chain finance. The core of the cooperation with factoring companies is the judgment of the qualification of the factoring company and the financial service capability. Then, on the basis of this, it examines the project provided by the risk control perspective. Its core business is not reliable, its source of repayment, whether there is a seller's promise to buy back, and other guarantee methods.

Business factoring has huge room for development.

According to statistics from the international factoring Federation (FCI), China's international and domestic factoring business reached 274 billion 900 million euros in 2011, accounting for 13.64% of the total world's 20154 billion euros, which is more than 200 times the total in 2001.

In 2012, China's domestic factoring volume exceeded 22000 billion yuan, an increase of more than 15% over the same period last year. The international factoring volume exceeded 90 billion US dollars, and again staged a myth of over 50% growth.

The factoring business occupies more than 95% of the factoring market. However, with the further improvement of the policies, regulations and norms of the commercial factoring industry, the commercial factoring industry will face enormous opportunities for development.

As a large P2P platform in China and even in Anhui, good car loan has developed some new financial products for the commercial factoring market in order to meet the needs of investors and try to change the status quo of differentiated financial markets.

This highly targeted and professional product can not only enrich the types of financial products, but also bring more benefits to investors.

In view of the characteristics of commercial factoring, the accounts receivable of the upstream and downstream enterprises of the supply chain are pferred to investors by means of good vehicle loan platform.

With the maturity of supply chain financial system and the emergence of subdivision financial products such as business factoring, this kind of financial product is believed to get more investors' favor.