London Fashion Week: Can New Brands Win The First Prize?

The London Fashion Week is just coming to an end when the noisy New York fashion week has just come to an end.

People in the fashion industry are going to go from the busy New York to the still linglie London.

Since the formation of the four fashion week, New York's business, London's creativity, Paris's design, Milan's craft and fashion week system have been running orderly in these four cities with strong differences.

In this year's London Fashion Week, only Vivienne Westwood, Burberry, Alexander McQueen, Paul Smith and Mulberry are left.

However, it has always been known for its creativity.

In addition to a steady stream of

There is no discount on the viewability of designers.

Although doubts about the existing fashion week system have existed for a long time, the real start of brand change is starting from this year's New York fashion week.

Tom Ford quit the fashion announcement, Michael kors released the capsule series that can be purchased after the show, Tommy Hilfiger released the fashion show for consumers, and provided the whole series of sales immediately after the show.

Fashion designers have come up with their own strategies in the face of the tide of the Internet.

Compared with the more traditional Paris and Milan, London Fashion Week

Outstanding, in the use of social networking and new technology, London is not as socialized as New York, but the chill Londoners are still looking for the freshness of new technology.

Last year, TOPSHOP, the representative of the fashion brand of high street, was also able to see the cooperation with Facebook at the press conference. What kind of new tricks will they bring out this year? How will Burberry use the social platform to spread the brand?

In the upcoming London Fashion Week, Paul Smith, the old naughty boy, is playing a streamlined role. He will integrate his design team and hold a women's show in London after the men's show in Paris.

Burberry, which has always been in the forefront of science and technology, will integrate its men's and women's clothing and hold a fashion show during the London Fashion week.

After the show, the entire series will be sold online and in store immediately.

What new atmosphere these big brands will bring is really curious.