Jingdong Liu Qiangdong: The Sum Of Super Suning And Gome In 2016

Liu Qiangdong said he called him "East elder brother". It's so kind. He likes people to call him this way.

Also said last night in Harbin to find the distribution staff to drink, they also called him.

This is the first time that Dong GE has attended the "Yabuli Chinese entrepreneur annual meeting", which is famous for skiing at Yabuli, a few hundred kilometers east of Harbin. After the Spring Festival, it organizes a gathering of Chinese entrepreneurs every year, talking about the past, present and future, and talks about the economic situation, thoughts and entrepreneurship.

But in 2016, Jingdong Group founder and CEO Liu Qiangdong came for the first time.

For the first time to Yabuli, welcome to the dinner table, sitting at the center table marked "1", the number on the left hand was Wang Shi and Chen Dongsheng, and the right hand side was Yang Yuanqing and Ma Yun.

Sina Technology asked East elder brother: "you said last time you wanted to find Ma Yun to help your hometown Suqian, did you say something today?"

Dong Ge smiled, replied that when he came in, the seats were not close, but he never said anything, but the idea of helping his hometown in Suqian would not change.

On the one hand, I miss my hometown, and the other side is concerned about the Jingdong group.

The employee, who has 100 thousand employees, claims to give CEO to each express delivery worker for five risks and one gold. The rhythm of this year is to start work on New Year's day.

In this interview with Yabuli, Jingdong group CEO Liu Qiangdong revealed to Sina Technology the way to manage 100 thousand employees, and Jingdong made him proud.

The goals of the new year, the views on privatization, the listing of Jingdong financial issues, and the sharing of love and sweetness after marriage with "milk tea sister".

The following is sina science and technology interview with Liu Qiangdong.

Reporter: did you return to your hometown in the new year? Did you continue to give red envelopes to the elderly people this year?

Liu Qiangdong: this year, I didn't go home to celebrate the new year.

Reporter: sounds busy. Didn't you say it was early?

Liu Qiangdong: since 2013, I have decided to delegate power to all Jingdong businesses.

But as Jingdong group CEO, I have to know the company as well as before.

If one day I don't know anything about it, it will be deformed for big strategy.

Reporter: what's the best way to do that?

Liu Qiangdong: know the benefits, systems, equipment and ideas of a local distribution station.

For example, I went to Harbin last night to find 15 brothers from a distribution station in Harbin. I asked them to have a meal and talk about their views on work.

I can ignore anything about the capillaries of the company, but I need to know.

Reporter: did they reflect anything with you?

Liu Qiangdong: yesterday said two aspects, first, they said that compared with other courier companies, they have five risks, one gold in the Jingdong, the full amount.

The other is to feel that what I am doing now is valuable.

One of them used to be his own boss. He went bankrupt and became a distribution worker. At first, he was looked down upon by his old friends. Now the fame of Jingdong is gradually ringing here. He has worked hard to raise his salary, and others have found that he is getting along very well. But he said the most touching thing about me: I eat on my own ability, and there is nothing to lose.

I feel very happy because he is talking about the core values of Jingdong.

Reporter: Jingdong's core values?

Liu Qiangdong: let's put it this way. Although we are not profitable now, we will not make money, but we will make money later. It must be our hard-earned money. We have paid for it, and we have been rewarded for it.

We are rewarded by our hard work and hands.

This is the value of Jingdong.

Reporter: no profit, but not that the target is China's first retail platform?

Liu Qiangdong: We used electrical appliances last year.

Is already the first, online and offline is already the first.

We did not announce the fourth quarter earnings, but the first three quarters were the first, surpassing Suning.

Our goal in 2016 is to exceed the sum of Suning and Gome.

Reporter: what are the key points and targets under such a goal?

Liu Qiangdong: Sales of non electricity parts.

This year, charged products are expected to be less than 50% of their own platform.

If it was done, it would show that we had a complete pformation, because we were all impressed by the company that sold electrical appliances.

However, if we earn more than 50% of our own revenue, it means that we are no longer a company that simply sells electric appliances.

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Reporter: but not all of them are talking about the bonus of the electricity supplier. Has the growth rate been slowing down?

Liu Qiangdong: it is normal to get rid of the dividend slowdown after the rapid growth, but the slowdown will only make the best companies faster.

Because those companies that follow suit are easy to shuffle.

After several years of crazy growth, the electricity supplier industry will definitely decline. The shuffle is going on, but the excellent companies will only emerge in the process.

Reporter: cross-border electricity supplier has been booming, but the recent policy seems to be clear. Jingdong also has global business. How do you see it?

Liu Qiangdong: the State Council has issued a temporary policy, which in fact reduced the tax rate of cross-border electricity providers in a disguised way.

But after all, this is just a temporary policy rather than a long-term stability. No country in the world has retained consumers through cross-border electricity providers, so I call for a lower value added tax, so that the price differential is reduced.

This is a balance.

Reporter: in addition to electricity providers, in 2015 spent a lot of money in mind?

Liu Qiangdong: last year was the financial innovation year. The white strip business was the first Jingdong to push out, the product crowd raised, the stock ownership raise, we were first promoted in China, so this year's core idea is to optimize the experience, enlarge the scale, and continue to strengthen innovation.

Apart from the relatively backward payment, we are excellent in other businesses.

Reporter: so also heard the listing plan?

Liu Qiangdong: when will it be listed?

Because finance involves national economic security, it is more likely to be listed in China.

But the most important thing is to make the enterprise well and serve well first.

Reporter: what is the specific condition of the listing?

Liu Qiangdong: just like Jingdong decided to go public on the same year, it was 13 years ago that it came back to be listed in December. It took more than a month to hand in the document, and the new year thirty was submitted to IPO.

So when Jingdong finance is not easy for me to say, only when conditions are available, can we bring sustained returns to shareholders, let's go again.

If our business is at high risk, it will easily lead to a loss of investors. As an entrepreneur, it is the first duty for shareholders to make money for shareholders, so when Jingdong finance can bring sustained returns to shareholders one day, we will be listed again.

Reporter: will the examination consider the issue of privatization? Now there are many electricity suppliers in the future.

Liu Qiangdong: we will not consider privatization. I talked about it at the beginning of last year.

Of course, if we are privatized to go back to the market, it may be easier to make money through capital operation.

But I think entrepreneurs are industrial and not capitalists. I am not a capitalist.

It is not ruled out that any company will be undervalued in a short time. I believe Jingdong will be underestimated many times. But when I underestimate, I think more about working hard and using time to gain trust.

I can understand some privatization decisions of enterprises and entrepreneurs, but I will not do so.

Reporter: when it comes to capital,

Investment last year?

Liu Qiangdong: Yes, we voted quite a lot last year, the most typical one, like Yonghui supermarket, which took us a lot of time and thought.

Reporter: will you usher in a new family member in 2016, will you spend more time in your family?

Liu Qiangdong: family takes time.

Working hours will not be reduced. In the past, drinking time, fishing, crossing the desert, going to Tibet and going to Xinjiang were all the time before.

But now that families have children, they have to return to their families in the past, so they do not conflict.

For example, Jingdong still opens the morning meeting at 8:30 every day, even if there is no business trip, it will also telephone access.

Accustomed to getting up at 7, having breakfast, going to the company to open an early meeting.

The staff came to work at 9, and we arrived in half an hour earlier and opened the morning meeting.

Now, the difference between starting a business and starting a business is different.

But the process and rhythm of work have not changed much. How much can the entrepreneur change?

Reporter: wife is now investing in work. Will she help to see the project?

Liu Qiangdong: I separate the investment from my family, and invest all my family's investment to my wife. She invested very well, including investing in Uber.

I will not see, trust her completely, and if I do not trust, then why do I get married?