2016 Since The Beginning Of The Year, The Dance Between The Clothing Industry And Capital Has Been Danced.

Two families

The market value of a backdoor listing soon climbed, and a company that had been listed for a long time was backdoor.

The joys and sorrows of clothing and capital markets are being staged.

Clothing companies may have to think about what role they may play in the future.

Mergers and acquisitions accelerated, capital market accelerated industrial pattern differentiation

First look at the recent developments of the two companies, one is Hai Lan's home, the other is Dayang's creation.

Standard & Poor's recently issued a statistical data "top 25 of the world's top market value apparel company", with a market value of about 60000000000 RMB ($9 billion 498 million) in fourteenth, followed by Ralph Lauren, more than Coach, Prada, Burberry, and Michael Kors.

In addition, in the 2015 Hurun brand list, the brand value of Hai Lan's home is 11 billion yuan, accounting for 17% of the total market value. It has become the first brand of Chinese clothing that has exceeded 100 billion in brand value. It continues to be the first in the field of clothing home textiles, which is higher than the value of Anta, Semir, YOUNGOR, bird, wolf, Lining and other brands.

In the afternoon of January 15th, Li Guilian announced that the company received the notification from the actual controller, Refco Group Ltd and the largest shareholder, Dayang Refco Group Ltd, which will promote the backdoor listing of the Yuantong express in the future.

The company's first controlling shareholder and the largest shareholder have been in friendly consultation with Yuantong express. The two parties have reached a preliminary agreement on matters related to major asset reorganization. All parties intend to jointly promote the company's existing businesses, assets, liabilities, personnel and so on.

The announcement said that after the completion of the reorganization, the controlling power of the company will be changed. The actual controller will become the new controller of the company.

In a word, Da Yang was created by the courier company.

Of course, this is only a preliminary agreement.

There is no necessary connection between the two things, but they are put on the whole.

The angle of observation does not make any sense.

In the overall downturn of the clothing industry, Hai Lan's home industry still maintains the upward trend. In the first half of last year, the market value of the bull market was close to 100 billion yuan, indicating that China's clothing industry still has a large market value company.

The Zara owner was briefly on the top of the world last year. Spain's economy has been sluggish since its crisis in 2009, and slowly began to recover in 2015. In the process, Zara kept developing and the economic recovery pushed its market value to a high level.

Similar track has UNIQLO, its rise is also the background of Japan's economic recession, and then the rapid development of UNIQLO pushed the owner of UNIQLO to Japan's richest man.

Coincidentally, the three are doing the mass parity clothing.

Such contrast is not a presumption that the home of Hai Lan will follow the development path of Zara and UNIQLO, because the Chinese market is much larger than the European and Japanese markets. In a large and rapidly changing market, the future pattern and ranking are far from being settled, and everyone has the chance to win the throne.

In the future, the value of Chinese clothing enterprises is worth 100 billion, and there will be more than one.

Economic slowdown and capital expansion will lead to the rise of clothing companies that can seize the big consumer demand and have new business models.

When giants are rising, some companies may be frustrated.

The superposition of economic slowdown and capital market reform will accelerate the change of industrial structure.

It can be predicted that 2016 will be a big year for mergers and acquisitions, and the events of acquisition, reorganization, cooperation and investment will emerge one after another.

Since 2016, a number of listed companies have disclosed that a major asset restructuring plan involves backdoor or curve listing in half a month.

The creation of Da Yang is one of them.

Since the listing, Da Yang has been a low-key type in the capital market. Dayang creation was listed on the Shanghai Stock Exchange in 2000. In the past 15 years, there has been no financing and capital stock has not changed.

At last year's shareholders' meeting, there were small shareholders that should emphasize market value management and make better use of capital market.

Last year, Mr. Da Yang also put forward the slogan of striving to build the world's largest single volume single cutting company. He also said that there was a relevant investment plan for the pan fashion industry, but there was no timetable.

Now, it seems that the action is slower. In fairness, the development strategy of an enterprise is the choice of the enterprises themselves. There is no difference between right and wrong.

But the market is cruel. As a result, as the "elder statesman" of the clothing capital market, Da Yang creation world can be said to be quite focused on the main business, and has created an Internet brand to promote pformation, but it has not made better use of the capital market to promote leap development.

Comparing with the home of Hai Lan and Da Yang, the market value of a backdoor listing soon increased. A long listed company was backdoor, the main business or the express industry.

The joys and sorrows of clothing and capital markets are being staged.

Clothing companies should weigh themselves and what role they may play in the future.

The momentum of pformation continues.

Capital operation means more

In 2016, under the impetus of many factors, such as economic slowdown, economic restructuring, pressure of main business performance and deepening of capitalization, the pace of diversified pformation will accelerate further, and the capital means of pformation will be more diverse.

This is the beginning of this year's clothing enterprises in the capital market movements can be a glimpse.

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First, rename.

On January 12th, a notice was issued on Saturday that it was intended to change the company name "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd".

The company said that the renaming is in line with the company's strategic objectives, and helps to extend the industry chain in the main industry.

According to the company's future development strategy, we will gradually create a diversified brand operation, online and offline resources integration of "her fashion ecosystem".

Recently the renamed spinning and weaving enterprise is more than one Saturday.

At the end of last year, Luo Lai home textiles announced that since December 21, 2015, the company's Chinese securities referred to as "Luo Lai home textiles" changed to "life of Luo Lai".

Roley home textiles said that the company's main business extends from home textiles to various fields related to daily life, including home textiles, home appliances, Kitchenware and sanitary ware. The company's development strategy is also pformed from home textile enterprises to "one-stop" supplier of home life.

Next is the multi-level capital market such as "catching up" new three boards.

In January 11th, the blonde Rabbi announced that the company was planning to invest in the Limited by Share Ltd stake in Wuhan Jiangtong animation media, and signed the investment framework agreement with the other side in January 7th.

According to the agreement, golden hair Rabbi will hold 6 million 500 thousand shares of Jiangtong media by way of capital increase before February 5th.

The announcement shows that this cooperation party Jiangtong media department animation production enterprise, it intends to introduce investors to increase capital and apply for listing on the new third board.

The rapid expansion of the new three board led to the listing of many A share listed companies on the new third board.

According to statistics, in the first half of 2015, nearly 20 A share listed companies listed on the new three boards, becoming an important capital operation platform for listed companies.

An important advantage is that the new three boards can enable companies to load more capital outside their main businesses, which will expand the flexibility of capital operation for diversified expansion of listed companies.

Another is to set up industrial funds.

In January 8, 2016, the company issued a notice that the company intends to invest RMB 50 million yuan with its own capital to invest in the Zhejiang Cultural Industry Growth Fund (limited partnership). The target raising scale of the fund is set at 5 billion yuan, and it intends to invest in the new media industry, Internet culture industry and other fields.

Setting up an industry buyout fund has become a landscape of last year's A share market, and clothing listed companies are no exception. It is estimated that more than ten industrial funds have been set up last year.

Last year, regulators issued relevant policy documents, "encouraging securities companies, Asset Management Co, equity investment funds and industrial investment funds to participate in mergers and acquisitions of listed companies". In 2016, mergers and acquisitions activities are expected to be more frequent, and more industrial investment and acquisition funds will be set up.

Observation: rainy days come to prepare for rainy days

2016 is almost over a month, and we will usher in the Spring Festival of monkey year.

China's GDP in 2015 has also been released: preliminary accounting, the annual GDP of 676708 billion yuan, calculated at comparable prices, an increase of 6.9% over the previous year, a 25 year low of growth.

This shows that our development model has never been able to return to the rapid development stage of volume expansion in the past, and there is no need to go back.

China's economy has entered another development mode, that is, the economic mode of debt driven investment and large-scale industrial manufacturing has turned to a consumption service oriented economic mode.

For the clothing industry, this is the general trend and the biggest "weather environment".

How can the clothing enterprises prepare for the heavy rain and prepare for rain before the heavy rain is coming?

Capturing and observing the dynamic actions of garment enterprises in the capital market in the 2016, we believe that we should seize the window of the development of the capital market, recognize the logic behind the operation of the industrial economy, meet the needs of the consumption of the times, adopt a prudent and flexible attitude and always walk on the main track of China's economic pformation, which should be the development path of the garment enterprises in our era.