The True Face Of The Four Fashion Week Is Completely Uncovered.

Fashion week from the four largest city (

,

,

And London) arrived.

Beijing.

Recently, I heard that

Fashion week is over.

There are more and more fashion week in China.

Large and small cities add up, almost 20, but how many people know which country is the first fashion week in the world? What's the purpose and purpose of it? What's the internal mechanism?

Fashion week's predecessor was "fashion media week".

The first was founded by American legendary woman Eleanor Lambert.

When Eleanor was young, fortune teller said she would live to be 100 years old, and would become a character of the times.

As a result, she really lived 100 years old and became an American figure.

She was the founder of the American Fashion Designers Association (CFDA) and the first person who founded the theory of garment design and production.

Before that, the fashion industry also focused on customization.

Eleanor found that in practice, there is a difference between the mass produced garment and the customized design and plate making method.

In 1943, during the Second World War, the French fashion industry was hit hard.

Media and customers from all over the world can no longer fly to Paris to see the designer's press conference.

The United States has always wanted to break the spell of France as the fashion center in the world.

Eleanor take advantage of this opportunity to hold fashion media week in the United States.

The works of American designers are gathered together to show the media from all over the world at the same time and space.

Since then, American designers has finally won the attention of world media.

In particular, Vogue originally reported only French designers and began to report the rising American designer rookie.

Since then, the fashion week of the 1 and 2 seasons has become a regular ceremony.

For a long time, fashion week is a business event.

Designer present, media comments, buyer order.

But more and more celebrities are joining the fashion week to become an entertainment star show.

Media attention has also shifted from clothing to celebrities.

In China, the early fashion week is basically self entertainment.

Though we have been criticized many times along the way, looking back, if there is no accumulation of self entertainment these years, China's fashion week and designer will not achieve the present standard.

But everything has two sides.

With hundreds of thousands to millions, just to show a ten minute show, all the scenery will soon be demolished. Is it a valuable investment? Although this form seems to have become a convention.

But from a commercial point of view, there are many ways to really understand the designer's product: static exhibition, or simply setting up the model to achieve the goal.

Some of the shows are putting the cart before the horse.

The form of show is greater than content.

Huge sums of money and huge waste.

Although it gives people a greater sense of shock, it's just a 10 minute show that makes people feel excited.

In addition, the fashion week around the country is also puzzling.

China Fashion Week and Shanghai fashion week are the two oldest fashion week.

The former focuses on mature brands, while the latter promotes new designers.

But Ningbo, Qingdao, Shenzhen, Chongqing, Humen, and three or four cities all do fashion festivals. I wonder why? More cities do fashion week. It's not necessarily a bad thing.

But what does it mean to make a fashion week without its own characteristics?

Let's take a look at the full picture of the fashion week.

For most people, what can be seen is the model and fashion itself on the T.

Actually, Fashion Week activities are not just T shows.

The audience outside the fashion show is also one of the focus of the photographer.

Fashion week is also a promotional period for Brand Company.

Free drinks are available in the hall as well as trial for other commodities.

This is a trial product provided by the shampoo company.

Greeting card company provides free mail greeting card service.

Each card is very elaborate and full of design.

You can choose one. After writing the contents and mailing address, the card company will mail it for you.

Fashion week is usually sponsored by the local designers association.

For Designers Association and fashion week, mining and supporting new people is also very important.

Although there are also many textile and textile enterprises in China sponsoring the activities of digging new people, most of the sponsorship is to offer some awards and a trophy seems to be over.

In this respect, the biggest difference between domestic and foreign similar competitions is the follow-up support.

At the moment, the domestic awards always go up and down the stage, and the players continue to fight alone, and most of them disappear.

Real international competitions, such as the fringe, Wang Haizhen International Wool symbol grand prize winning Asia and American CFDA, provided by the government at least 2 years' support, include capital investment, free office space, market promotion, and regular consultation with professionals.

This is the meaning of competition.

Take CFDA in the US as an example.

First of all, they need to declare that their support programs are targeted only at US citizens.

The form of competition is not recommended by the general public and the judges. Instead, it is recommended by 3 people in the industry. The judges then investigate their design potential and business prospects according to the situation of the referees.

It looks very simple. It is not easy to recommend several people in China. The fact is that the qualification of the referee must be high in the industry.

This is the threshold.

It doesn't sound fair, because how do new people have access to these big names?

So in the US, how do new designers come into contact with big names to get their favor? First of all, if you want to contact the big stars in the fashion industry, you must go to New York.

Besides, these people are not as tall as we think, especially in New York, where the essence of the world is gathered, it is easy to find their company.

The legendary Garment District in New York is a collection of large and small clothing Brand Company.

These companies often recruit interns, so applying for interns from these companies is one way.

Especially during fashion week, almost all companies participating in fashion week need help. This is a good opportunity to learn and know people.

Of course, they have an absolute advantage for Parsons college students.

If you feel that you are not competitive enough, such as Parsons and other front-line college graduates, first find a two or three line company.

As long as you arrive in New York and enter this circle, you will find that it is easy to know who you know in this circle.

In short, perseverance and diligence are essential.

A friend of mine, who worked as an intern, later met several big names. Because of his diligent work and very distinctive design, he got the recommendation and got support from CFDA for two years.

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Once they get the support from CFDA, they will provide entrepreneurial opportunities besides providing entrepreneurial bonuses.

I have been to their hatchery, the entire floor is divided into a few thirty or forty square rooms, enough to make a design studio, put some equipment, tables and so on.

Of course, the most important thing is fashion week, a platform that leads to the international market.

In addition, CFDA will invite experienced people in the industry to do business counseling, or ask the business school to make a case analysis with the rookie designer brand.

In short, it is truly a full range of business support.

It's not the end of a competition, a prize and a certificate.

Perhaps you will ask why these enterprises are willing to invest money for new people without direct economic benefits. Why are they willing to tutor strangers whom they do not know in terms of wages? Of course, there are individual factors.

But on a large scale, there is no direct economic benefit, but there will be social influence.

CFDA itself is a huge social resource pool, so it is an honor to cooperate with it.

Secondly, reputation is extremely important in every field. No one wants to be described as selfish, indifferent and unwilling to help others.

Finally, for enterprises, this is also a way to dig new people for themselves; for individuals, many people have been benefited from CFDA, and it is a return to help them when they become useful.

In short, this is a system based on a virtuous circle.

Although I have introduced how to excavate new designers in the UK and the United States, we also encourage young designers to strive to be positive and enterprising, but I still need to add two points.

First, success really needs opportunities, so it is very important for our predecessors to carry them forward.

But the premise is that you must be a worthy person.

You really love what you do and have the quality of diligence and steadfast quality.

Holding the other people as escalators and crossing the river will not be able to break the bridge in any field.

Even if it is successful, it must be a meteor.

Second, fame is not as happy as imagined.

In the field of fashion, your figure, clothes, style and life are equally important.

Many star designers dare not eat. They can only eat nutritious tablets, and keep on catching up with new products in a year.

This is a great challenge to body and mind, and few people have a healthy body.

If you want to live a long life, you should enjoy a good life while working hard, and do not have to aim at fame.

As long as you love your heart from the bottom of your heart, you will be fruitful.

Finally, I will report to the American fashion industry Gala dinner once a year.

This is a gathering of the stars of the global fashion industry.

CFDA's new designer and designer of the year announced this dinner.

Take part in the annual New York fashion industry Gala Dinner.