Where Should Baoding'S Textile And Garment Industry Find Its Development Momentum?

The pillar industries of Baoding's economic development in Hebei are automobile manufacturing and new energy industries.

However, the size and pattern of Baoding's automobile equipment manufacturing industry have been fixed and there is little room for growth. The new energy industry represented by PV is in a state of continuous loss and growing difficultly, and this situation is difficult to alleviate in the short term.

In the search for new driving forces for local economic growth, the textile and garment industry seems to be the best choice for Baoding.

With the deepening of the integration of Beijing, Tianjin and Hebei, Baoding is also optimistic about the revitalization opportunities brought by this policy dividend to the local textile industry.

But in the face of extensive local management and low value-added industrial structure, can Baoding really reinvigorate the garment industry? Through in-depth research on Baoding textile enterprises, journalists feel that there are still many problems to be solved.

After all, facing the pressure of economic downturn and the domestic and foreign environment with low consumption, it is a difficult and highly variable project to revive the textile and garment industry.

The death of added value

"Our current orders are mainly from Latin America and South Africa, compared with the previous years, the order structure has changed a lot."

Jiang Zhibo, general manager of Wan FA group, told reporters that before the company's main customers came from Europe and the United States, but the impact of the international financial crisis, Europe and the United States market demand is sluggish, they can only find new customers.

As a garment manufacturing enterprise in Rongcheng, Baoding, the orders of Wan FA are mainly men's shirts.

In the interview, the reporter found that the shirts sold by Wan FA were priced at more than ten dollars, which belonged to the low end orders with low added value, and the company could only earn RMB 10 yuan for every processing of such orders.

In Rongcheng's foreign trade enterprises, Wan FA group is a better one, regardless of scale or business operation.

In a visit to Rongcheng's clothing cluster, reporters found that small and micro processing enterprises, which occupy the main body of Rongcheng's clothing industry, were greatly affected and impacted in this round of foreign trade crisis.

In fact, in the face of the continuing sluggish global consumer demand and the continuing rising cost of local garment production, orders with low added value have gradually shifted from China to Southeast Asia where processing costs are lower, leading to the closure of many small and micro foundry enterprises in the southeastern provinces of China.

At present, low value-added OEM orders have become the "backward production capacity" of China's garment industry pformation. But unfortunately, not only is Rongcheng, but from the perspective of Baoding's foreign trade order structure, its textile and garment industry is still dominated by low value-added OEM orders.

Gaoyang is a large county of Baoding towel quilt production. Foreign trade orders have always been an important part of the local towel quilt industry.

But in recent years, the Gaoyang towel quilt industry has been greatly impacted by the foreign trade environment.

"Gaoyang towel quilt enterprises are mostly pre shop and factory type family production enterprises. The scale of enterprises is small, homogenization is serious, product innovation is not enough, and processed products are relatively low-end.

Therefore, with the decline of international market demand and exchange rate fluctuations, the export of Gaoyang towels has declined significantly in recent years.

Gaoyang County government officials told reporters.

Apart from the frustrated development of export business under the influence of the big environment, Baoding's textile industry still presents many problems in the development of domestic sales.

In Baigou new town, a famous Chinese luggage and bag industrial cluster, although its annual turnover amounts to more than 700 million bags and ranks among the world's leading luggage industrial clusters, reporters found that serious homogenization of products, lack of design innovation and serious lack of independent brands hindered the further upgrading of luggage industry.

In the Baigou market, the reporter saw that most of the box products sold by many businesses were imitation copies or copies of big brands, and excellent independent research and Development styles were inadequate.

At the same time,

Manufacturers are mostly small and micro enterprises with extensive management. No matter in terms of management level, production technology, design innovation or brand building, they are unable to meet the upgrading requirements of the textile industry at present.

More importantly, although the annual turnover of Baigou luggage city is very impressive, the local brand is seriously lacking and the brand awareness is not high.

The local government has a clear understanding of the development of Baoding's textile and garment industry.

"Although Baoding is a large textile and garment market, it is not a strong textile and garment industry, but a large and weak industry. Therefore, the task of structural adjustment of Baoding's textile and garment industry is very arduous."

Ma Yufeng, mayor of Baoding, said.

But in the eyes of journalists, it is not easy for Baoding to change the existing structure of the industry.

Resistance to change

"We have also taken orders from JACK&JONES before, but now we mainly undertake tooling orders."

Wang Zhenhua, general manager of Baoding Hao Dan clothing, told reporters that with the increase of synthetic costs such as labor, it is hard to earn money to undertake domestic brand orders, so they also adjust their business to uniform orders business such as public security department.

"In the last few years, the customizing of the staff of the system was basically one to two times a year, but in the last two years, many units were changed to two or three years, which made us feel the pressure of operation to be bigger."

Wang Zhenhua said.

In the face of changes in tooling customization environment, Wang Zhenhua realized that this single mode of tooling customization needs to be changed.

"At the moment, we are also trying to design some business casual men's clothing and explore online sales."

Wang Zhenhua said.

But for such an attempt, Hao Dan is still on the small scale test stage. The company only uses the online as a platform to test the water and does not invest too much resources.

As for change, Hao Dan still lacks enough courage and determination.

In Baoding, although the unfavorable market environment is constantly squeezing the living space of enterprises, there are not many enterprises that are determined to change.

"Although the industry environment is not very good at present, we still decide to focus on tooling customization business. For the launch of our own brand, considering the risks and investment are too large, we are not going to invest too much at the moment."

In Wang Zhenhua's view, facing the less promising market, it is better to stabilize the existing business structure than to invest too much.

The reporter understands that although the environment of foreign trade is not stable, the order business of Wan FA has been greatly affected. But for the development of new business mode and looking for opportunities from the domestic market, Wan FA still has no definite plans and measures.

Australia garment is a famous garment manufacturer in Baoding. Besides its clothing business, it also has investment projects such as commercial real estate and hotels.

"Clothing is definitely our core business. Our main customers are Beijing copper bulls and Pathfinder."

Zhou Yancheng, chairman of the Australian garment company, told reporters that he had made orders for some domestic brands such as the United States, but in recent years many domestic enterprises have been reducing their production capacity.

This allowed Zhou Yancheng to see the risks and limitations of the OEM business. In the face of the business predicament brought about by the single business structure and how to open up the operation, he also tried to adjust.

In response, the company launched its own brand, dilen hall, but was struggling in the market expansion.

"At present, there are many brands in the domestic market, and we are short of high-quality channel resources, design and management personnel. So although the brand has been launched for some time, sales are still limited to Baoding, and brand development is very slow."

Zhou Yancheng said.

In fact, Australia, Wan FA and haoutan are all representatives of garment enterprises with relatively large scale and relatively good development in Baoding. But they are not firm in their determination to develop their own brands and promote their pformation on the basis of consideration of various factors such as cost, industry situation and so on.

For small and micro enterprises with small scale, insufficient innovation ability and poor risk tolerance, they are constrained by the limitations of funds and other factors, making it difficult to make major changes.

Well,

Where to look for development momentum?

Brands need to save themselves.

To promote the pformation, upgrading and rapid development of the textile and garment industry, Baoding has no advantages.

Especially in terms of labor, Baoding's textile and clothing has obvious advantages.

Reporters found in the survey, many factories are mainly composed of local population around the village and small towns, workers mobility is small.

In particular, the front-line workers on the production line are all post-80s and post-90s workers. In terms of age and education level, the number of front-line workers in the dominant industrial clusters, such as Jiangsu and Zhejiang, is generally over 35 years old, with obvious advantages. This provides a good support for the development of Baoding's clothing industry.

It is understood that the textile and garment industry in Baoding has not been able to perform well in terms of industrial scale or quality of development. The reason is that the influence of industrial clusters is not enough, the innovation ability of enterprises is not enough, the added value of products is not high, and the lack of independent brands is serious.

Last September, Rongcheng County of Baoding hosted the Baiyangdian (Rongcheng) International Costume Culture Festival.

"This is an important step for Rongcheng to promote the development of local garment industry and brand."

Rongcheng county magistrate Wang Zhanyong told reporters that although the clothing industry in Rongcheng has shown steady development in recent years, the problems such as inadequate construction of independent brands, low added value of products, single industrial structure, and lack of competitiveness restrict the long-term development of Rongcheng's clothing industry.

"In this regard, it is our focus in recent years to guide clothing companies to increase brand building and improve design and research capabilities."

"This year, Beijing Institute Of Fashion Technology will" Beijing Institute Of Fashion Technology Baoding Baiyangdian clothing culture and creative center "," Beijing Institute Of Fashion Technology primary and secondary school students' clothing (school uniform) research center pformation base (Baoding) "and" Beijing Institute Of Fashion Technology clothing art and Engineering College external practice base "officially listed in Rongcheng.

Rongcheng county government responsible person told reporters that by upgrading the design level to guide local clothing enterprises to enhance brand awareness, Rongcheng clothing is to get rid of the low value-added industry status, an important way to achieve long-term development.

For Gaoyang, who has begun to take shape in industrial development, it is more urgent to increase design creativity and enhance the added value of products.

"Gao Yang towel quilt industry started in the early years of the Republic of China. It was once supported by the state as one of the strategies for developing the country. It has a good industrial foundation and talent base."

Gao Yang county magistrate Yan Xiangyang told reporters that although Gaoyang towel quilt industry was once brilliant, but due to missed market development opportunities and lack of brand building awareness, the current Gaoyang textile industry has been in the low end of the textile industry value chain for a long time.

"Upgrading the design level, increasing innovation, achieving multi-channel layout and promoting brand building have become the inevitable choice for Gaoyang towel quilt industry to reshape their competitive advantages."

Yan Xiangyang said.

Yan Xiangyang told reporters that Gaoyang County each year arranged more than 5 million yuan of SME development funds or technical pformation funds, so as to eliminate backward production capacity and promote industrial upgrading.

"We also invested 6 million yuan to build the towel quality supervision and testing station in Hebei Province, and set up a public service platform for industrial clusters to provide technology, information and personnel training services to cluster enterprises."

Although the name of Baigou bag and suitcase is not small, there are not many famous brand names, but the brand effect is not obvious.

In this regard, Baigou embarked on the pformation and upgrading of "Baigou manufacturing - Baigou quality - Baigou intelligent manufacturing", promoting industrial pformation with famous brand names, gaining greater brand influence and industrial cohesion.