Taobao Platform Exposing The Interest Chain Behind Net Red

"This is a time when we can jump out of a net red every two days.

Beauty will be red, ugly people will be red, ordinary people do little things about sesame, maybe they will also be red.

A network of red brokers in the phone call to reporters so sigh.

Mention

You may think of a lot of people, such as the gossip girl around the star rich, the attractive beauty in social software, the beauty of the fans, the huge fans, or the overnight success of negative news and the announcement of "non star red men".

In the big wave of Internet connecting everything, "red" has become a less difficult matter.

Whether you accept or not, the economic benefits of many net red have become an important new economic force.

Turn to micro-blog, which has 1 million 190 thousand fans of Internet celebrities "Sydney Cherie". It is found that most of the red hair of this website is a high value photo of her in different costumes.

Clicking on the blogger, the reporter's micro-blog account immediately received a promotional message: "thank you for your attention, this is my private custom shop website link".

Open the web link, a shop called "money house" - "snow pear custom" shop appeared. The first big picture is the photo of the blogger's fashion street.

Korean hairstyle, cone face, black coat, a beautiful young girl's image before her eyes.

It has been reported by the media that it is a store with an annual sales volume of over 100 million yuan. Although this information has not been confirmed, the reporter found that the store has a gold crown reputation and randomly opened a black price that it is selling at a price of over 400 yuan.

The volume of turnover in the latest week is exactly 100, which is clearly the envy of many shopkeepers.

In another online red shop called "vcruan", the reporter randomly opened a black hat at a price of 109 yuan in countless personal beauty photos, and found that there were about 150 records in the same period.

The order quantity of fans strength can be seen from this.

Internet celebrities like Sydney Cherie have been promoting Taobao stores on micro-blog.

Data from Ali show that in 2015, Taobao's "66 big promotion" activities ranked ten in sales.

There are 7 shops in the shop.

At present, there are thousands of net red on Taobao platform.

Taobao has become an important platform for net red to achieve economic benefits, while the net red economy has rapidly become a new economic force.

At the recent Internet Conference, Ali CEO Zhang Yong had made such a speech: "in the past year, we can see the strength of the new economy, and its vitality has brought many new species that we could not imagine in the past many years."

All along, we have discussed the network economy and the fans economy. But in the whole 2015 changes, there is a new ethnic group, which is a brand-new family on the Taobao platform. We call it the net red family.

This is the embodiment of the whole new economic force. "

He said that such ethnic groups were naturally excavated in the Internet connection and communication.

Because the younger generation has created new economic phenomena for idols, for the good people and for the stars, and praised "this is unique on a global scale".

When did these red shops come red? What common features did they show? For this, the relevant person in charge of Taobao platform accepted this reporter's interview.

"2015 is the year that the public knows that the net red shop broke out. The red shop of women's clothing net also showed some obvious characteristics: the shop was not established for a long time, the explosive force was strong, the user group was younger, and the wireless paction occupied a relatively high proportion."

The director also outlined the definition of the "red shop" to reporters. The red shop is usually represented by a young and beautiful fashion designer. With the red people's taste and vision as the leading factor, the strategy of selecting money and promoting visual merchandising is adopted to conduct targeted marketing with the huge fans of social media.

Is net red selling just merchandise? What can attract fans? Journalists find several bloggers who often sell clothes and masks through micro-blog, and contact their fans through messages, asking about their thoughts and mentality as fans.

A fan told reporters: "there was no concept of net red. She was concerned about her because she dressed beautifully and bought her clothes just as beautiful as she imagined."

Another fan said, "I want to learn how to take pictures of her, curious about her friends circle and living environment. After all, she looks very good.

I can only order when I see beautiful clothes or funny things occasionally. "

Another male fan told reporters: "this net red often sends some feelings about life, and I like to understand fashion."

"Taobao itself is the largest open platform for fashion media. The red man here sells lifestyle, experience, not goods.

Its business is often not planned in advance, but naturally evolved in long-term interactions with loyal fans. "

Taobao relevant responsible person answered this to reporters.

"I don't care if I can stay with you until the end of the day," "I'm local in the next leaf. I can put you in one hundred ways."

Unlike those young and beautiful girls, Ye Liangchen, a plain looking boy who didn't have a Taobao shop after 90 years, went to micro-blog for a night.

In September last year, a net post said that a girl student named "Li Wen Ji" was reluctant to clean up a girl's dormitory in a university in Xi'an, so that she could tell her "Zhang Jingjing".

In the screenshots of Ye Liangchen's chat with his quiet house, Ye Liangchen's tone was evaluated by netizens as "full of magic" and joking in the same way. "You just remember, my name is Ye Liangchen."

"If you feel that you have the strength to play with me, you don't mind being there."

Even Wang Sicong came to join in the fun. "How are you, Ye Liangchen?" Zhao Ritian said.

Reporters recently interviewed Ye Liangchen, who is the key figure of the incident. For a string of questions raised by reporters, Ye Liangchen sent a voice to reporters through his agent's WeChat: "I feel that the Internet is a fast developing situation. The good side is to give you a broader view, so that you can buy or see what you want faster, more time and effort, and greatly improve your life.

The bad thing is that only through pictures and words can not fully understand the truth of the incident and make it easy to cheat.

So I feel that this event has advantages and disadvantages.

For his "popularity", he said, "no sense of advantages outweigh disadvantages or disadvantages outweigh benefits."

Try to do well what you should do for yourself and for your family.

Although there is no net red shop, this "popularity" has also brought Ye Liangchen totally different economic income.

According to his agent, Ye Liangchen was only an average person earning 2000 yuan to 4000 yuan a month.

According to the brokers, after this incident, Ye Liangchen's first song has already had millions of hits, and has now appeared in micro films, and has received many local TV announcements.

When it comes to the fact that the event is itself a hype, his agent said, "Ye Liangchen didn't know why he was red. After seeing this, I decided to sign him to see if I could cooperate with this incident.

After all, many people know his name. "

Can people who are overly bored or who are "popular" because of their violation of morality can bring economic benefits? The answer is No.

Yesterday, Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, analyzed to reporters: "net red economy" is an economic phenomenon extended by social phenomena. Enterprises use red people to raise their concern because the net red that has been paid attention has economic benefits; but not all net red can bring totally different income.

She believes that for net red, the higher the degree of attention in principle, the more economic benefits it will bring.

But with high attention, the reputation is very low and the economic benefits will be poor.

For example, some "sister" and "sister" who had been "red" had a high degree of concern, but they could earn too much money for the company or themselves, because the reputation was not enough.

From this point of view, although net red has become a new economic phenomenon, people who are too bored or violated by morality will still be resisted by the mainstream values of society to a certain extent, and there is little economic benefit.